Latest / Kenny Wallace Media / Jimmie Johnson: NASCAR Champion, NASCAR Owner | Lights Out With John Roberts

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Jimmie Johnson: NASCAR Champion, NASCAR Owner | Lights Out With John Roberts · Kenny Wallace Media

• 0:05
  Welcome everybody to the Payneck Studio and it is time to go
• 0:09
  lights out with A7 Time champ Jimmy Johnson.
• 0:12
  First of all, Jimmy, it is so great to see you.
• 0:14
  Thank you for your time today. You guys got so much exciting
• 0:17
  stuff going on right now and I don't think a lot of people
• 0:21
  really understand the gravity and how big it is to add a car
• 0:26
  to a Cup team. When you guys announced you're
• 0:29
  going to a third team, a lot had to go into it didn't.
• 0:34
  It oh man, it's it's been a journey to say the least, but
• 0:37
  happy to be on the show, buddy. Great to see you and I love to
• 0:40
  talk about legacy motor club and yes, we were expanding to 1/3
• 0:45
  car. You know, we had a litigation
• 0:48
  and little dust up last year which delayed the onboarding of
• 0:54
  the third car. And so we we technically own the
• 0:57
  charter but are leasing it back to RFK right now.
• 1:00
  And that's the the 60 car that Bush was running around in.
• 1:05
  We're going to set Ryan Priest that's in the 60.
• 1:08
  Yeah, Priest. So we're rooting for the 60.
• 1:11
  But the end of the day, we get the charter at the end of the
• 1:14
  year and we'll operate that charter next year.
• 1:18
  Awesome, man. That is great news that you guys
• 1:20
  are having that kind of success right now.
• 1:23
  But but also Jimmy, as difficult as it is for a young driver to
• 1:26
  look at him and see they're, they're saying it, it's so hard
• 1:29
  for me to find a good Cup ride on the other side of this thing,
• 1:32
  though, for you guys as owners of a team, it is equally as
• 1:36
  difficult and a huge investment. You guys have to make sure you
• 1:40
  got the right driver for this incredible opportunity.
• 1:44
  You do and you know, they're there's so much planning that
• 1:48
  goes into operating a car, you know, not just a driver, but the
• 1:54
  engineering group, the crew chief.
• 1:56
  Then how all that structure fits inside of of your your company
• 2:01
  culturally. You know, there's a lot of
• 2:03
  layers to this that I almost took for granted it Hendrick
• 2:07
  driving for Rick in such an incredible organization and
• 2:10
  operation, you know, but I I'm truly enjoying this journey and
• 2:15
  trying to put the Tetris pieces together.
• 2:18
  I've great support, great leadership group, great capital
• 2:22
  partner in knighthead capital. And you know, looking at our
• 2:26
  three 5-10 year plan, you can't just wave a magic wand over
• 2:30
  things and have everything you need, you know, in a year or
• 2:33
  two. So, you know, every decision
• 2:35
  we're making really has a long runway on it.
• 2:39
  And, and how we, you know, really position ourselves is, is
• 2:42
  one of the big organizations in NASCAR.
• 2:45
  And Jimmy, I think we've seen over the last couple of years
• 2:47
  some pretty cool and pretty big time people get involved with
• 2:50
  race teams. You know, growing up in the in
• 2:53
  the era that I did, I don't think there's too many people
• 2:56
  cooler than Darius Rucker. And now here he is a partner
• 2:59
  with you guys. How did that whole thing come
• 3:00
  about? Yeah.
• 3:02
  So as we're expanding to the third car, we've had a friends
• 3:06
  and family round of fundraising and Darius is one of, you know,
• 3:11
  20 something strategics that have come on board.
• 3:16
  And a little later, you know, next probably 6 to 8 weeks,
• 3:19
  we'll have a more formal announcement sharing the larger
• 3:22
  group. But Darius is so excited to be
• 3:26
  on board and he literally was on the Dan Patrick show wearing a
• 3:30
  legacy and during one of the commercial breaks texted me,
• 3:34
  they said, man, I, I've got the hat on and, and Dan's asking
• 3:36
  questions. Can I let the cat out of the
• 3:37
  bag? Like go for it, man.
• 3:39
  So we're, we're very excited to have him on board and his
• 3:44
  passion for Motorsports, the friendship that he and I have
• 3:48
  had for that's got to be 20 years, you know, just thrilled
• 3:52
  to have him on board. You know, Jimmy, you're one of
• 3:55
  the greatest drivers of all times, but you're not very good
• 3:58
  at retirement. I think a lot of guys when they
• 4:00
  retire for something, they're going to the beach.
• 4:03
  But here you are taking on one of the most difficult things
• 4:06
  there is to do. I think a lesser person might go
• 4:09
  to the beach and have a paper umbrella in their drink, but
• 4:12
  here you are working your butt off trying to make something
• 4:15
  big. What?
• 4:15
  What drives you, Jimmy? That's a great question.
• 4:19
  And, you know, time gives you a chance to reflect.
• 4:22
  And I look back on, you know, exiting the 48 car and then
• 4:27
  being at Chip Ganassi Racing and IndyCar and, and honestly having
• 4:31
  a couple more years that Carvana was ready to fund.
• 4:35
  But I, I, I don't know, I, I just, something was going on and
• 4:39
  I had a hard time really grasping it and assumed that I
• 4:43
  couldn't find the inspiration. And in everything that I've,
• 4:47
  I've found in experience driving elsewhere.
• 4:50
  And as I found my way into ownership, the partnership I
• 4:54
  have with Maury Gallagher and now the partner capital, you
• 4:59
  know, these challenges and elements of ownership, the
• 5:02
  challenges of building something.
• 5:05
  I, I truly believe that Motorsports, specifically
• 5:08
  NASCAR, is in this incredible moment in time where it can and
• 5:13
  will stick in ball sports. And it's going to take time, but
• 5:17
  we have the viewership, we have the following.
• 5:20
  There are just other pieces of the puzzle missing.
• 5:22
  And with NASCAR being so motivated, the alignment between
• 5:26
  teams and NASCAR now, the interest in auto, there's just a
• 5:31
  lot of favorable tailwinds helping the sport grow.
• 5:35
  And as I've been out with this vision and trying to not build
• 5:40
  an apples to apples compare, looking at what has worked in
• 5:44
  stick and ball, looking at hospitality, experiential
• 5:48
  branding, building a bigger brand than just what the driver
• 5:52
  is, but also the company and and legacy motor club having its
• 5:56
  own, its own heartbeat and and purpose in addition to
• 6:00
  Motorsports. I think there's a real
• 6:02
  opportunity for us. So, Jimmy, when we look last
• 6:06
  couple of weekends we've or the beginning of this year, we've
• 6:09
  seen a guy the likes of Michael Jordan celebrating in Victory
• 6:13
  Lane afterwards. The lawsuit there were that
• 6:17
  Michael was involved in with NASCAR.
• 6:19
  I think there were certainly some negatives about it.
• 6:21
  But now that it's settled and now that we're moving forward,
• 6:24
  how did that affect you guys as a fellow race team?
• 6:27
  I know you must have been keeping a pretty close eye on
• 6:30
  those proceedings. Yeah, without a doubt.
• 6:35
  When settlement didn't happen early, we assumed it would be a
• 6:40
  slog. And in those moments, you know,
• 6:43
  it's really never good for either side.
• 6:46
  But I, I think the way it did conclude and the settlement that
• 6:50
  took place really does help all ships rise.
• 6:53
  And I think I believe and know NASCAR and the teams are better
• 6:58
  aligned than than they've ever been.
• 7:00
  And being able to share in new business permanency of the
• 7:04
  charters, you know that there's value and security that's now
• 7:08
  here for the team we did not have before.
• 7:11
  The alignment on new business will really help us all promote
• 7:15
  and and pull in the same direction.
• 7:17
  There's some other little other details, smaller details wrapped
• 7:20
  into to the settlement that I do believe are are good for both
• 7:24
  parties. So Jimmy, when you look back at
• 7:27
  a time of, you know, your old boss, Rick Hendrick had told us
• 7:31
  so many different times that you can have all the great pieces
• 7:35
  and parts, but if you don't have the human resources, you're not
• 7:38
  going to get much done. I think in John Hunter, Eric
• 7:42
  Jones, the guys you have there right now, Matt Kenseth, that
• 7:45
  that you're really following that business model in terms of
• 7:49
  getting the good people in place first and then everything else
• 7:52
  kind of takes care of itself, does it?
• 7:55
  You hope so and, and it's such an evolution and you know, our,
• 8:00
  our company's growing and who we are today and who we will be in
• 8:04
  the future. Who knows what challenges to be
• 8:07
  thrown at us, but surrounding myself with people I know and
• 8:10
  trust is a big part of this journey for me right now.
• 8:14
  From our leadership side, you know, down through drivers and a
• 8:20
  lot of the people that are now walking the halls of Legacy
• 8:23
  Motor Club, a lot of neat things going on.
• 8:27
  I think we'll have a few surprises here in in the coming
• 8:30
  days and weeks that will show our commitment and our, you
• 8:35
  know, staying power within the sport, which then again, should
• 8:40
  attract, you know, more partners, stronger people.
• 8:44
  You know that this evolution of growth will continue to happen.
• 8:46
  You know, racers are always realists and I've always enjoyed
• 8:49
  that. What being able, you know, being
• 8:51
  involved with people that are involved in racing because
• 8:54
  they're very realistic about things.
• 8:56
  You guys have, you have winning drivers, you have guys that have
• 9:00
  won before. How close are you, do you think,
• 9:03
  Jimmy, to start rattling off a couple wins here and there and
• 9:06
  starting to build upon that? Yeah, I think there are certain
• 9:10
  tracks that that suit us well. You know, we've had such an
• 9:16
  interesting evolution, you know, that first year with GM, you
• 9:21
  know, we announced our approaching relationship with
• 9:25
  Toyota, which, you know, has us in a in an interesting spot.
• 9:28
  And for all the, you know, right, reasons, the technology
• 9:33
  piece, you know, why is Chevy going to continue down that path
• 9:36
  with us? So we're kind of an independent
• 9:38
  team. Then we also chose a path where,
• 9:42
  you know, we wanted to build our own infrastructure and knew that
• 9:45
  it would take some time. And so having an alliance with
• 9:48
  Joe Gibbs Racing didn't make sense for us in the beginning.
• 9:51
  But over time we've been able to find the right partnership.
• 9:54
  And now our shoulder to shoulder as a partner with Joe Gibbs
• 9:58
  Racing and Toyota to develop new technology.
• 10:01
  And so as I, I look at this year and many don't know, but behind
• 10:05
  the scenes, you know, our engineering tools and software
• 10:09
  chain, tool chain that's all being revamped and evolving
• 10:13
  again. And so here we are almost in a,
• 10:17
  a rebuilding year from a technical standpoint.
• 10:20
  And so, you know, last year there were some moments where
• 10:23
  we, we really had a shot to win races.
• 10:26
  This year we knew we would face new and different challenges and
• 10:32
  we have, but we're, we're seeing consistency and that's really
• 10:36
  been our first objective. And I, I think we'll start
• 10:39
  squeezing more out of our equipment here as we roll into
• 10:42
  the spring stretch. And you know, I, I really feel
• 10:45
  like we're going to win a race this year.
• 10:48
  Yeah, Jimmy, I think people when they see somebody having a
• 10:51
  tremendous amount of success, whether it's in sports or
• 10:54
  business, that the assumption right away is it is that the
• 10:57
  path was easy. You and I had a great
• 10:59
  conversation a while ago and it's it's coming out in print
• 11:02
  soon. But I would like to also give
• 11:04
  people a chance to understand. You told me about that fateful
• 11:09
  mood that you made from California to to Charlotte, that
• 11:13
  you really made that move on. Sorry about the cliche, but the
• 11:17
  the wing and a prayer that you really didn't have much behind
• 11:21
  you when you made that fateful trip to become a race car
• 11:24
  driver. Yeah, as everybody knows, I had
• 11:27
  great support from Chevrolet, you know, my early years in off
• 11:32
  road racing and I thought my pathway was leading towards
• 11:36
  IndyCar and there were some strategic moves coming into
• 11:40
  place that GM was heading up. But they made a a decision to
• 11:46
  exit IndyCar racing in the mid to late 90s.
• 11:49
  And when that pathway really, you know, wasn't going to yield
• 11:53
  for me. The head of Chevrolet racing,
• 11:56
  Herb official said, man, you need to think about NASCAR.
• 11:59
  You need to find a pathway to NASCAR.
• 12:01
  And so I bought a one way ticket to Charlotte, had some friends
• 12:06
  that I knew would, you know, offer me a couch, which was Ron
• 12:09
  Hornaday and bought a one way ticket in April in 97 and have
• 12:14
  been here ever since. And so, you know, one thing, you
• 12:17
  know, as a parent in trying to look to our daughters and
• 12:22
  inspire them is, you know, the road may not be very clear, but
• 12:26
  if you're passionate about something, you know, certainly
• 12:28
  chase it. And, and I did and I, I never
• 12:31
  end up where I have, but I knew this industry is where my heart
• 12:35
  was and what I wanted to be a part of.
• 12:37
  And you know, I was in that tiniest percentile that that
• 12:41
  made it. But I I would have been so happy
• 12:44
  and content wherever my journey ended as long as I was in the
• 12:48
  sport. So Jimmy, I've said this before
• 12:51
  and I, I will always say it again that the most underrated
• 12:55
  feat and, and people get confused sometimes.
• 12:57
  I'm not saying it's the greatest feat because that's hard to say.
• 13:00
  But I still think the feat in professional sports that gets
• 13:03
  the least appreciation is you, Chad and your team getting five
• 13:08
  cup championships in a row. 7 is huge, but it's the five in a
• 13:13
  row. So much has to come together.
• 13:14
  When you look back at all the things, the championships, the
• 13:18
  Daytona 5 hundreds, what does that five in a row mean to you
• 13:21
  in terms of just really how difficult that was?
• 13:26
  Yeah, I mean, it's even hard to put it in words.
• 13:28
  And I kind of looked to myself and wonder why I, I haven't put
• 13:35
  more energy into acknowledging that and, and, you know,
• 13:40
  referencing it, but you know that that five happened in mid
• 13:45
  career. And the way it happened is
• 13:48
  because we didn't lose focus and we kept reinvesting, you know,
• 13:53
  our our resources and energy to keep that streak alive.
• 13:56
  And then once we got to five, could we get 6 and then 7?
• 14:00
  And so where I sit now that's, that's part of the journey and
• 14:02
  what I think legacy can help kind of shed some light on and
• 14:07
  do some storytelling around. So we'll, you know, hopefully
• 14:10
  I'll be able to breathe some energy back into that.
• 14:13
  But in the moment, it was, it was just incredible that we
• 14:17
  pulled it off. The various challenges we were
• 14:19
  faced with, with rule changes, generations of cars, turnover
• 14:25
  and employees, the competition getting stronger.
• 14:29
  But I, I just have such an appreciation for Hendrick
• 14:32
  Motorsports and the resources we had in the environment we had to
• 14:38
  thrive in. And then the leadership from
• 14:40
  chat, you know, with without question he engineered that
• 14:46
  success and forever grateful. You know, Jimmy, one thing I
• 14:51
  love about these days when you know, I don't want to admit how
• 14:55
  old any of us are, but put back in the day we saw a lot of
• 14:59
  drivers that were, you know, skating around on the racetrack
• 15:04
  because they weren't able to leave the sport financially.
• 15:07
  I love the fact these days that we see guys like you, Dale
• 15:11
  Junior, Jeff Carl Edwards list keeps going on of guys that were
• 15:15
  able to leave financially very well set and now you get to do
• 15:20
  what you want to do. You guys sacrificed every
• 15:23
  weekend away from your family and you sacrificed, you know,
• 15:27
  leaving home to get to a point now.
• 15:30
  But I love the fact these days that you guys were able to do
• 15:33
  what you want to do and you left the sport healthy and and and
• 15:37
  wealthy and wise. Yeah, yeah, there's there's no
• 15:42
  doubt that the names you mentioned, we're very fortunate
• 15:45
  in the the arc of success the sport.
• 15:50
  And you know where where I have such confidence in our sport now
• 15:55
  is relative to stick and ball. You know, the eyeballs, Dr.
• 15:58
  everything and you know we're the second largest sport from
• 16:03
  ATV viewer viewership standpoint.
• 16:05
  Our television package domestically is equal to Formula
• 16:12
  One's annual media package globally.
• 16:16
  It's so all the ingredients to there.
• 16:19
  It's it's really around the storytelling and the
• 16:23
  reinvestment back into the sport.
• 16:26
  And Dale Junior has been here through it all and is is a
• 16:31
  bright light in our sport drawing attention to it.
• 16:34
  I love seeing Carl back involved as he has been.
• 16:37
  And you know, I, I wasn't sure what was going to happen for me.
• 16:40
  I knew sitting on the beach was never an option.
• 16:43
  But I, I'm so proud and honored to be back in our sport and, and
• 16:47
  trying to grow it back to and greater than where it was late
• 16:51
  90s, early 2000s. How much fun are you having
• 16:54
  right now, Jimmy? Depends on the day, but I'm an
• 16:58
  internal optimist. I, I just team owners make it
• 17:04
  look so easy. And the one I drove for his
• 17:07
  grace and ability to pull things off made it look easy.
• 17:11
  And I, I, I now understand how how difficult it is and have a
• 17:15
  greater respect for, you know, all the owners ahead of me.
• 17:20
  Yeah, Jimmy, I think there's a lot of people, it's easy on the
• 17:22
  outside looking in to criticize a sanctioning body as to what
• 17:26
  they're doing. And, and yeah, there are
• 17:28
  probably some hiccups among NASCAR, but I think I agree with
• 17:31
  you so much right now that the sport is headed the and I'm not
• 17:35
  too sure it was ever headed the wrong way that that it was going
• 17:38
  down a path of destruction like some people would say.
• 17:41
  But I think some things have been fixed right now to where
• 17:45
  the competition on the racetrack is, is really good.
• 17:48
  I know there's always going to be complaints about that, but
• 17:51
  that the competition, the the rear ends in the seats, the
• 17:56
  pairs of eyes on the product right now are really moving in
• 17:58
  the proper direction. Yeah, I agree.
• 18:01
  And you know, the, the fortunate position I'm in now and have
• 18:07
  true understanding of our kind of ecosystem, you learn and
• 18:11
  understand what everybody's dealing with.
• 18:14
  And you know, structurally, NASCAR is not set up like stick
• 18:19
  and ball. And with the settlement and now
• 18:23
  the deeper alignment, you know, we're, we're getting closer.
• 18:27
  And when you look at the NFL product, you, you, it's the most
• 18:31
  successful one out there. Well, why is you distill that
• 18:34
  down and you see the, the true alignment that the league and
• 18:38
  teams have. You know, there there's a lot of
• 18:42
  promotion that naturally takes place, shared views and you can
• 18:48
  grow the sport. So I think that's one step in
• 18:50
  many that still need to happen. But we even through the
• 18:54
  misalignment, we still have, you know, all these eyeballs and as
• 19:00
  we get more aligned and can move quicker to understand where fans
• 19:06
  are and provide a better experience, there's no reason
• 19:09
  our sport can't grow and exceed where it once was.
• 19:13
  And also another thing that I, I loved, I loved Felix Sabatas
• 19:17
  many years ago, He was just saying that, you know, he said
• 19:20
  as owners, we're, we're not stupid.
• 19:22
  We're we're not, you know, nobody gets to the a position to
• 19:26
  own a race team if they were stupid with their money, if
• 19:29
  they're a bad business people. This is a for profit agency.
• 19:32
  It's not the United way that you guys are out there to make money
• 19:36
  and that that's something that had to, that has to exist in
• 19:39
  racing in order for it to continue.
• 19:43
  It does. And you know, racing
• 19:45
  historically, the ownership group that has succeeded, you
• 19:49
  know, they, they had an adjacent business that could prop up
• 19:53
  Motorsports and they could find the the partners to to come
• 19:57
  along and fund it all. You know, we're, we're in an era
• 20:00
  where entertainment value is so high and to get the eyeballs to
• 20:05
  have the butts in the seats, the the, the show needs to be
• 20:08
  competitive. And I think our on track product
• 20:11
  is, you know, very competitive and in the world of Motorsports,
• 20:15
  the most competitive. But the other touch points that
• 20:18
  fans have, you know, that space needs to be on par with stick
• 20:23
  and ball and the evolution of venues, the at track
• 20:27
  entertainment value before the green flag drops, the experience
• 20:31
  the fans can have, you know, the, the show that's there from
• 20:34
  a commercial perspective is, is in my opinion, you know, where
• 20:39
  we need is to direct our our time and energy right now.
• 20:43
  And that's something that's part of our business plan.
• 20:45
  It's something that we're trying to do.
• 20:47
  And I think our vision has been able to fill out, you know, our
• 20:51
  two cars with sponsorship as we, you know, look for that third
• 20:55
  sponsor to fund and operate our our third charter for 27.
• 20:59
  It's brought a lot of prospects to the table.
• 21:02
  It's so that the environment's right, you know, it's, it just
• 21:06
  takes a leap of faith from the team, from teams, from the
• 21:10
  league, the track ownership groups.
• 21:13
  And in in the conversations I'm having, everybody is focused on
• 21:18
  this and dedicating resources to it.
• 21:21
  So, you know, the the snowball's rolling and I'm confident it's
• 21:26
  going to continue to gain speed. Jimmy, I was talking to a track
• 21:29
  promoter about their race this season not too long ago, and
• 21:33
  they said at this point last year they had 0 sponsorship
• 21:36
  banners sold at the racetrack. This time this year, everything
• 21:40
  is sold out well before the race.
• 21:43
  That there is a positive groundswell going on right now.
• 21:46
  And, you know, I can say I love your team and it's a great team,
• 21:50
  but if I write a check and sign it and give it to you, that's a
• 21:53
  bigger compliment that says somebody's really, you know,
• 21:58
  really behind. Find something really confident
• 21:59
  in something. Are you finding it a little
• 22:02
  easier right now? Is there a positive feeling when
• 22:05
  you go to a sponsor that may not have been there a year ago?
• 22:10
  I would say if it's a traditional sponsorship, it's
• 22:15
  it's tough sledding, but as you expand into experiential
• 22:20
  hospitality and create other touch points for C staff folks
• 22:25
  for their their business associates, you know, the, the
• 22:30
  opportunity to have deep access to a NASCAR race is invaluable.
• 22:36
  And so creating a, a, a better environment, it's a place that
• 22:39
  you can bring these individuals to selling kind of off paint
• 22:44
  assets more than just the traditional on paint going
• 22:47
  around node circles on the track that you know, that fishing hole
• 22:52
  has has been well fished. You have to think differently
• 22:55
  and provide other opportunities and and I really think that's
• 23:00
  how we can modernize as a sport. The venues continue to improve
• 23:05
  teams and their hospitality offering experiential.
• 23:09
  You know, if you put AAC staff individual on pit lane watching
• 23:13
  a pit stop and then you have a way to put them behind the wheel
• 23:16
  of a car somehow, someway, you know, if it's at one of these
• 23:20
  great tracks, like 10 tents that is sprouted up due to just the
• 23:24
  interest in auto and you can have a day there and we can have
• 23:27
  our athletes doing some ride and drive stuff.
• 23:29
  You've now created an experience that these guys can't get
• 23:33
  otherwise. And so you know it, it takes a
• 23:37
  commitment, it takes a small leap of faith, but thinking
• 23:40
  outside of the box and, and leading into the great assets
• 23:44
  our sport just naturally has, I I think you unlock more
• 23:47
  opportunity. Well, Jimmy, I get to do this
• 23:51
  because this is my show. I just wanted to say I'm, I'm so
• 23:55
  glad over the years to have gotten to know you.
• 23:58
  And I really don't think that I would have had what success I
• 24:01
  had in a career if it weren't for guys like you that that were
• 24:05
  just friendly to US, open to us, helpful to us.
• 24:09
  Man, I always appreciate everything you did over the
• 24:11
  years. And we're just so friendly to
• 24:13
  the media. And so I just want an
• 24:15
  opportunity today to say thank you for that.
• 24:18
  Buddy, thank you. We've had a have a great
• 24:20
  friendship through the years and love being on your show, love
• 24:23
  seeing you and man I'm always here however I can help.
• 24:27
  Awesome, Jimmy, hey. And again, this is a this is a
• 24:30
  better place for having you still around.
• 24:32
  Man, I'm glad it's not the umbrella on the beach.
• 24:34
  I'm glad that you're in the office right now because it's
• 24:37
  huge for all of us. Jimmy, thank you for your time
• 24:39
  and congratulations on the success.
• 24:41
  I can't wait till we're talking to you in Victory Lane very
• 24:45
  soon. I appreciate.
• 24:45
  It buddy, but soon. Thank you.
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