Latest / Brian Thomas / Ultimate Bourbon, Scotch, and Tequila Raffle - Cure Starts Now
Transcript
- 0:00Speaker 1: Talk station. It's seven point thirty if anyone cares see
- 0:05Speaker 1: the talk station. I am in the presence of a
- 0:10Speaker 1: very inspiring man, and he's got a wife who's also equally,
- 0:13Speaker 1: if not more so inspiring. Keith Deskers in studio. Keith
- 0:16Speaker 1: and his beautiful wife Brook lost their child of pediatric
- 0:19Speaker 1: brain cancers just and you know, I cannot imagine that
- 0:22Speaker 1: the trauma and the devastation that someone might feel about that,
- 0:24Speaker 1: that is a life altering thing for literally anybody. But
- 0:28Speaker 1: who else turns that tragic situation into a multi million
- 0:32Speaker 1: dollar campaign cure cancer. Keith and Brooke Desterrits. They created
- 0:36Speaker 1: the Cure starts now. Keith, welcome back to the show Man.
- 0:38Speaker 1: It's so good to see you.
- 0:40Speaker 2: Thank you for having me.
- 0:40Speaker 1: Looking forward to the gala coming up next to us.
- 0:43Speaker 2: Yes, it's like a week out. This is earlier than
- 0:47Speaker 2: we've ever had it before. But we're celebrating that whole
- 0:50Speaker 2: Marty Graw theme.
- 0:51Speaker 1: I know it's gonna be fun.
- 0:52Speaker 2: You know, if you're gonna have a gallon febue, are
- 0:54Speaker 2: you might as well do a Marty Graw theme while
- 0:56Speaker 2: you're at it.
- 0:56Speaker 1: Well, and what year is this for the Cure starts.
- 1:00Speaker 2: I think this is year nineteen, so next year is
- 1:03Speaker 2: the really big year. But it's not an anniversary. We
- 1:06Speaker 2: really want to celebrate. I mean, you know a lot
- 1:08Speaker 2: of people get excited about it, and we look at
- 1:10Speaker 2: it and say, Okay, I wish what it was cured
- 1:12Speaker 2: by now.
- 1:13Speaker 1: I know, I know, I know, I know, and I
- 1:15Speaker 1: it was just sort of a weird you know, call
- 1:18Speaker 1: it religious or you know, a divine intervention or crazy
- 1:21Speaker 1: star alignment that I ended up, you know, just like
- 1:23Speaker 1: embracing your charity so many years ago, and you've asked
- 1:27Speaker 1: me to help out. And I love doing a little
- 1:29Speaker 1: facilitation at the at the at the event, the gala.
- 1:32Speaker 1: It's so much fun in the event is I can't
- 1:35Speaker 1: imagine a better charity event. It's just people are excited
- 1:40Speaker 1: about it. There's so many wonderful sponsors. We were the
- 1:43Speaker 1: winner of the gorgeous that Guggenheim family they donated their
- 1:47Speaker 1: gorgeous house outside of Jackson Halls. Back again, it's back again.
- 1:51Speaker 1: He got in touch with yesterday. He said, yeah, maybe
- 1:53Speaker 1: you could say a word or two about it because
- 1:54Speaker 1: we loved that. Yeah, it was awesome.
- 1:58Speaker 2: Well and this time, uh, I don't know if anybody
- 2:02Speaker 2: has ever done a thing called schedjoring, it is okay,
- 2:06Speaker 2: it's crazy at sport. I ever saw. I was out there.
- 2:09Speaker 2: We vacationed out there once and we saw these these
- 2:12Speaker 2: horses that were towing people with a rope and they
- 2:15Speaker 2: were on skis and they were going through obstacle course.
- 2:18Speaker 2: And I looked at that and I said, pulled the
- 2:20Speaker 2: car over. We have got to figure out what this is.
- 2:23Speaker 2: And I started talking with them. Uh, they're actually going
- 2:27Speaker 2: to donate in combination with this, so it turns into
- 2:30Speaker 2: kind of a winter wonderland and the Titons.
- 2:32Speaker 1: Uh.
- 2:32Speaker 2: So not only it's a giant house.
- 2:34Speaker 1: Beautiful, beautiful, beautiful.
- 2:37Speaker 2: And uh and then uh beyond you know, donated by
- 2:40Speaker 2: uh the Gougenheims. But uh, at the end of the day,
- 2:43Speaker 2: you get ski passes to Jackson Hole. You get to
- 2:46Speaker 2: be possibly in the skeed juring beginning entry struggling.
- 2:53Speaker 1: This is like in the neighborhood where someone would hook
- 2:56Speaker 1: a rope up to a car and get on their skateboard.
- 2:59Speaker 1: You know what.
- 2:59Speaker 2: I am an avid water skier and I like snow skiing,
- 3:03Speaker 2: so it's kind of like this is this is the
- 3:05Speaker 2: best thing in the world right here.
- 3:07Speaker 1: But then the icing on the cake. Not just all
- 3:09Speaker 1: that that beautiful home and the views from there, but
- 3:12Speaker 1: the fact that you're so close to Yellowstone Park. Oh yeah,
- 3:16Speaker 1: first time I'd ever been there was when we got
- 3:18Speaker 1: that that we won. We were the high bidders. Us
- 3:20Speaker 1: in the group were the high bidders on that house.
- 3:22Speaker 1: We got to go to Yellowstone. That was amazing.
- 3:26Speaker 2: Did you get to go during the winter at all
- 3:28Speaker 2: or not? No?
- 3:29Speaker 1: It was a June I think we're there in June.
- 3:31Speaker 2: Yeah, winter is winter is a special time, and that's
- 3:33Speaker 2: what this one said tied to no, no, no, no, you
- 3:37Speaker 2: go snowmobiling in Yellowstone, So you you go all the
- 3:41Speaker 2: way through there. I've done it once. It was a
- 3:44Speaker 2: remarkable experience. Cold. I mean you get off the plane
- 3:47Speaker 2: and it was negative twenty.
- 3:49Speaker 1: But that's cold.
- 3:50Speaker 2: Yeah, it is.
- 3:50Speaker 1: It is.
- 3:51Speaker 2: It's a whole new definition of it, but it is.
- 3:53Speaker 2: It is probably my top trip I've ever done in
- 3:57Speaker 2: my life.
- 3:57Speaker 1: So yeah, I imagine and snowmobiling. I was there at
- 4:00Speaker 1: the wrong time of the year to top part ticke
- 4:01Speaker 1: of that. But if if you're at the cure starts
- 4:04Speaker 1: now Gala, Yes, the Guggenheims have that house or for
- 4:07Speaker 1: you to bid on, and if you win, trust me,
- 4:09Speaker 1: you are going to be happy.
- 4:11Speaker 2: And if summer is your sport instead, we have the
- 4:15Speaker 2: Jimmy Buffett Margueritaville has donated a house down there, so
- 4:19Speaker 2: you have I think it's like a week for like
- 4:21Speaker 2: eight people or something.
- 4:22Speaker 1: Oh cool.
- 4:23Speaker 2: Absolutely, And so.
- 4:25Speaker 1: You get a bunch of people together like we did
- 4:27Speaker 1: for the Bourbon Raffle last year, you know, and we
- 4:29Speaker 1: start in a bidding more and when they found out
- 4:32Speaker 1: how much money we all spent on that, they treated
- 4:35Speaker 1: us like royalty at the Castle Key Bourbon to still drink.
- 4:39Speaker 1: We just we had a great time anyway. That's what
- 4:42Speaker 1: makes the event so wonderful. So many people have stepped up.
- 4:45Speaker 1: They've got the silent auctions, they've got the live auctions,
- 4:48Speaker 1: and of course.
- 4:49Speaker 2: I think we have like four hundred silent auctions, and
- 4:52Speaker 2: I think actually maybe to here tomorrow, I think we
- 4:55Speaker 2: may be selling out. I think I think last time
- 4:57Speaker 2: I saw, I think there was like maybe t ten
- 5:00Speaker 2: fifteen tickets left for the gala itself, for the galley.
- 5:03Speaker 1: Yeah, and that's so you've got about one thousand people
- 5:04Speaker 1: are gonna show up.
- 5:05Speaker 2: We did not expect that. February one. We kind of
- 5:08Speaker 2: expected maybe we'll have a few extra tickets, you know,
- 5:10Speaker 2: night of Nope. I think we're gonna sell out a
- 5:13Speaker 2: week in advance.
- 5:14Speaker 1: That is col That is cool. The other thing we're
- 5:16Speaker 1: gonna try to sell out today, the five bottle Pappy
- 5:20Speaker 1: van Winkle Reserve collection one hundred dollars a ticket market value.
- 5:24Speaker 1: This is retail value nine nine hundred dollars and it's
- 5:27Speaker 1: worth a whole hell of a lot more than that
- 5:29Speaker 1: on the open market out there. More with Keith Descherts
- 5:31Speaker 1: from the Cure Starts Now and another word from my
- 5:33Speaker 1: friends out there who may not be Bourbon fans. Scotch
- 5:37Speaker 1: oh a new development for the Cure starts now this
- 5:39Speaker 1: year seven thirty six the talk station on Well George,
- 5:48Speaker 1: Lonesome Georgia. It is Bourbon, it is Scotch, but it's
- 5:50Speaker 1: not beer. It's the keel up Brian Thomas with Keith
- 5:54Speaker 1: Desterers from the Cure Starts Now. On my blog page
- 5:56Speaker 1: fifty five care Sea dot com you find a link
- 5:58Speaker 1: to buy a raffle ticket and yeah, we do have
- 6:00Speaker 1: the traditional Pappy van Winkle five bottle set. That's big
- 6:04Speaker 1: Kahuna prize one hundred dollars a ticket market value nine
- 6:08Speaker 1: nine hundred dollars. But you're you're carrying cancer. I didn't
- 6:11Speaker 1: mention yet on the show this morning, but you've done
- 6:13Speaker 1: this before, Keith. The Ultimate Bourbon raffle, the fifty bucks
- 6:16Speaker 1: a ticket, that's the Kentucky King of Kentucky. Three bottles set. Yeah,
- 6:21Speaker 1: there's there's that's a big expensive one two and fifty reel.
- 6:25Speaker 2: Each one of these would stand alone as a raffle.
- 6:27Speaker 2: And the party source, which is the party Source put
- 6:30Speaker 2: this thing on, came to us and said, you know,
- 6:32Speaker 2: we're gonna definitely do the Pappy Sweet with you like
- 6:35Speaker 2: we've always done with it, but would you be interested
- 6:37Speaker 2: in trying some additional things? And we figured maybe just one,
- 6:41Speaker 2: you know, two? No, no, no, there's three of them.
- 6:43Speaker 2: They wanted to have two additional baskets for bourbon, and
- 6:47Speaker 2: then they wanted to have a whiskey Scotch or Scotch
- 6:50Speaker 2: whiskey one and then a tequila one, which I mean,
- 6:54Speaker 2: these alone are their own raffles, but you know it
- 6:57Speaker 2: all gets tied together. You can buy it's four different
- 7:01Speaker 2: groupings effectively, but it's just I think it's like twenty
- 7:05Speaker 2: seven thousand dollars totally. I know that the party of
- 7:08Speaker 2: you know the market value if you would.
- 7:11Speaker 1: Now, I do like tequila. I was telling you my
- 7:14Speaker 1: kind of default drink has lately been a patron silver tequila,
- 7:17Speaker 1: and I have it in a glass with a wedge
- 7:20Speaker 1: of orange squeeze than it, and I gess it. I
- 7:22Speaker 1: just love it. Go ahead, do what you want.
- 7:23Speaker 2: No, no, no, of warmer temperatures.
- 7:26Speaker 1: This it does, I mean it does. They see the
- 7:29Speaker 1: alcohol the tequila metabolizes different in your body than regular alcohol. Anyway,
- 7:33Speaker 1: maybe I'm just looking for a reason to drink it.
- 7:34Speaker 1: But three bottles tequila selection only thirty bucks a ticket.
- 7:39Speaker 1: Three bottles has a market price of three thousand and
- 7:42Speaker 1: five hundred dollars more all might I didn't realize they
- 7:45Speaker 1: made tequila that expensive.
- 7:47Speaker 2: You know what, These bottles are giant. I had to
- 7:49Speaker 2: build a new display case for them for this year.
- 7:52Speaker 2: So it's just it's it's it's it's unfathomable, it really is.
- 7:56Speaker 2: And frankly, even the support from the party source and
- 7:59Speaker 2: doing this thing every single year has been amazing, you know,
- 8:02Speaker 2: and they.
- 8:02Speaker 1: Are great people.
- 8:03Speaker 2: Exactly exactly. John and his group are just phenomenal you.
- 8:07Speaker 1: Think about this. Not only they donate the thousands of
- 8:09Speaker 1: dollars in bourbon, they asked you if they could give
- 8:14Speaker 1: you Scotch and tequila separately as gifts. So they're just
- 8:18Speaker 1: fantastic and a shout out to the greater family as well.
- 8:21Speaker 1: Without them, well yeah, well we've gotten off the ground.
- 8:23Speaker 2: The galla woondn't be here and these are two separate events.
- 8:25Speaker 2: I mean, this is a Kentucky Bourbon raffle. It is
- 8:29Speaker 2: I think it's in a week and a half is
- 8:30Speaker 2: when this gets given away. I mean the gala next
- 8:33Speaker 2: week is by graters and these are people that have
- 8:35Speaker 2: been with us from the start, I mean, and just
- 8:38Speaker 2: supportive as all get up. And that's that's what we
- 8:42Speaker 2: need because this is a big battle and it's a
- 8:45Speaker 2: lot of funning we had to put towards cancer research
- 8:47Speaker 2: and maybe people get an opportunity to have a drink,
- 8:52Speaker 2: enjoy life and help us secure and cancer.
- 8:55Speaker 1: Kind of a role on this enjoy life.
- 8:57Speaker 2: I know, I was like I was listening.
- 9:00Speaker 1: Appreciate that. I really do, Keith. It's just so important
- 9:02Speaker 1: that people put a smile on their face again, you know,
- 9:05Speaker 1: amid tragedy, you deal with the most tragic thing that
- 9:09Speaker 1: anybody can possibly imagine. And then out of that comes
- 9:13Speaker 1: how many millions of dollars have you got put together
- 9:15Speaker 1: over the years with these efforts.
- 9:17Speaker 2: We've put together about over forty three million dollars that
- 9:21Speaker 2: we have spent on cancer research and support in twenty
- 9:26Speaker 2: nine countries through nearly two hundred projects over the years.
- 9:31Speaker 1: And it all started out with the lane of blueberry
- 9:32Speaker 1: Pie ice cream twenty years ago.
- 9:34Speaker 2: It started out with ice cream. It started out with
- 9:35Speaker 2: my daughter drawing a heart, started with you eating ice
- 9:39Speaker 2: cream on air when I wasn't even talking to you,
- 9:43Speaker 2: didn't even know you, you know, and and all these
- 9:49Speaker 2: things just kind of come together, and it's just there
- 9:52Speaker 2: aren't any coincidences. This is something that has come together,
- 9:55Speaker 2: and Cincinnati has really become the hub of cancer research
- 9:59Speaker 2: for the world world.
- 10:00Speaker 1: That to me is what's and you know what, it's
- 10:03Speaker 1: not just that you have spent forty three million dollars
- 10:06Speaker 1: donated by all these wonderful folks who participate in these
- 10:09Speaker 1: events over the years, but that your research and the
- 10:12Speaker 1: money that you spent has actually borne fruit.
- 10:15Speaker 2: Yeah, I mean, we talk a lot about hope for
- 10:17Speaker 2: the first five seven years. We don't have to talk
- 10:19Speaker 2: about hope anymore because we can actually talk about promises.
- 10:22Speaker 2: We have some really, really amazing research that we ended
- 10:27Speaker 2: up helping to build. I mean, it wasn't just we
- 10:30Speaker 2: just waited for it to show up at our door.
- 10:31Speaker 2: That's not how we work. We actually go out, recruit
- 10:34Speaker 2: and build it and help develop new types of radiation
- 10:38Speaker 2: that the world has never seen that are marked as
- 10:40Speaker 2: one of the top ten discoveries in physics. We've had
- 10:45Speaker 2: partnerships that we forge with great institutions like since My
- 10:48Speaker 2: Children's Hospital to try to deliver cutting edge treatments. We've
- 10:53Speaker 2: overhauled how we collect data for cancer registries and right
- 10:58Speaker 2: now we're inventing AI models to be able to identify
- 11:02Speaker 2: those but also comb through other research to figure out
- 11:06Speaker 2: what should be next see.
- 11:08Speaker 1: Conceptually speaking, if you mentioned artificial intelligence, my immediate default
- 11:12Speaker 1: is to think, you know, like danger will Robinson, I
- 11:15Speaker 1: just I find all these bad things associated with it.
- 11:17Speaker 1: But the one area that you know is going to
- 11:19Speaker 1: benefit from AI is medical generally speaking, you know, looking
- 11:23Speaker 1: at X rays, looking at MRIs and cts, looking at
- 11:27Speaker 1: all of the data. It can read everything. Think about,
- 11:30Speaker 1: like instantaneously, how many articles are there about cancer research,
- 11:34Speaker 1: peer reviewed or whatever, Grab them all, stuff them through
- 11:37Speaker 1: AI and have a churn out well.
- 11:39Speaker 2: And that's that's exactly what we started. Back in twenty eleven.
- 11:42Speaker 2: We said, you know what, no one is collecting progressive
- 11:45Speaker 2: MRIs of pediatric brain cancers. No one was, and no
- 11:49Speaker 2: one was collecting entire like familiar history or anything like that.
- 11:52Speaker 2: It didn't exist in any cancer registry. Still today, there's
- 11:57Speaker 2: a lot of them that don't. And so we started
- 11:59Speaker 2: the effort of building that and we got it to
- 12:03Speaker 2: I think about one hundred and eighty nine hospitals or
- 12:07Speaker 2: one hundred and eighty hospital something like that worldwide. And
- 12:10Speaker 2: now we have one of the biggest samples out there.
- 12:12Speaker 2: And that's what we're using AI for is what can
- 12:15Speaker 2: we do to predict how it grows and where it grows.
- 12:17Speaker 1: And the goal the home run cure. So everybody out
- 12:20Speaker 1: there we all agreed cancer sucks. Maybe it'll bear fruit
- 12:23Speaker 1: in the sense of this discovery what they're working on
- 12:26Speaker 1: will ultimately translate to a cure for cancer. Across the board.
- 12:30Speaker 1: We'll get a little bit more from Keith Thestrich. I
- 12:32Speaker 1: am busily filling in my ticket purchase right it's seven
- 12:39Speaker 1: fifty two to fifty on krc DE talk station. Little
- 12:42Speaker 1: theme song. Considering there's now a tequila raffle along with
- 12:45Speaker 1: the Scotch raffle and of course the multiple bourbon raffles.
- 12:47Speaker 1: It's the Cure starts now drink to cure cancer, and
- 12:51Speaker 1: I couldn't think of a better charity to donate money too.
- 12:53Speaker 1: And then the Cure Starts now Keith Thesters and studio
- 12:56Speaker 1: to talk about that. So how many can I can?
- 13:00Speaker 1: I ask how many total tickets there are out there
- 13:03Speaker 1: in the world for any one of these? I mean,
- 13:05Speaker 1: I don't want to reveal any secrets or anything, you know.
- 13:09Speaker 2: I know Pappy has been very, very popular because my
- 13:12Speaker 2: mailbox gets filled up every single But I don't, honestly
- 13:15Speaker 2: don't know the numbers on that one. I know that
- 13:19Speaker 2: Scotch tequila those are a little bit less. So those
- 13:23Speaker 2: are ones that, you know, we hope that folks will
- 13:26Speaker 2: participate in as well. But no, I don't. I'm not
- 13:28Speaker 2: familiar with the exact numbers.
- 13:30Speaker 1: All right, that's fine. I'm just in the processes. I
- 13:32Speaker 1: already bought my Scotch tickets. I got four of those
- 13:36Speaker 1: break and I'm getting ready to buy four the tequila tickets.
- 13:39Speaker 2: See I was advertising by bringing it down here.
- 13:41Speaker 1: Well you know damn well that I'm in. I am
- 13:44Speaker 1: in every year, and you know you're probably gonna end
- 13:46Speaker 1: up having me buy the Googan's place again this year.
- 13:49Speaker 1: We'll get involved, like, oh, that was so much fun.
- 13:51Speaker 1: We got a bit on that.
- 13:52Speaker 2: I want to picture you scheduling. Yeah.
- 13:55Speaker 1: Actually, you know what if we do end up getting in,
- 13:57Speaker 1: and I'm not saying we're going to Peter Guggenheim, but
- 14:03Speaker 1: if we do, maybe I will consider doing it in
- 14:04Speaker 1: the winter months so I can get involved in the
- 14:06Speaker 1: whole rope pull ski thing. Oh yeah, this is and
- 14:10Speaker 1: I have a feeling I could stand. I could manage that.
- 14:12Speaker 1: I skied one time in my life. It was perfect
- 14:15Speaker 1: noise with a total sheet of ice. One of the
- 14:17Speaker 1: first dates I went on with my wife, who used
- 14:19Speaker 1: to own her own skis and boots. She skied that
- 14:22Speaker 1: as much enough to justify the purchase. Never skied since
- 14:28Speaker 1: neither of us.
- 14:29Speaker 2: It's a good time to try it.
- 14:30Speaker 1: This is our thirty fourth year of engagement. Thirty fourth
- 14:33Speaker 1: year of marriage in June. And we've been together for
- 14:35Speaker 1: I think thirty seven years, so say thirty seven years,
- 14:39Speaker 1: so I I put skis on. So anyway, it sounds
- 14:43Speaker 1: like a good time. But fifty five carosee dot com
- 14:46Speaker 1: is a place. Please get a ticket or two or
- 14:47Speaker 1: five and help cure cancer. Finite number of tickets out there. Obviously,
- 14:52Speaker 1: the payoff is going to be fantastic. Whether you drink
- 14:54Speaker 1: it or go ahead and sell it to your friend
- 14:56Speaker 1: who is an insane bourbon fan, you are doing right.
- 15:00Speaker 1: We're going to make ourselves a whole lot of money.
- 15:01Speaker 1: We're going to cure cancer this year. There's not going
- 15:03Speaker 1: to be another year for cure starts now. We don't
- 15:05Speaker 1: need it.
- 15:05Speaker 2: Yeah, that's that's the whole thing. We want to We
- 15:07Speaker 2: want to close this down. We want to be done
- 15:09Speaker 2: with it. You know, this is and it's also important
- 15:12Speaker 2: to note that this is not just even about pediatric
- 15:14Speaker 2: brain cancer or you know, one person's type of cancer.
- 15:18Speaker 2: What that what we represent is we represent that home
- 15:21Speaker 2: run cure, the idea that there are certain types of
- 15:23Speaker 2: cancers that we can learn the most from and if
- 15:26Speaker 2: we can cure those, it's going to change how we
- 15:27Speaker 2: fight every type of cancer and that's.
- 15:30Speaker 1: Not new, including lymphoma.
- 15:32Speaker 2: Well yeah, I mean and and ironically, uh, you know,
- 15:35Speaker 2: the previous home run cancer was leukemia back in the fifties. Uh,
- 15:41Speaker 2: and that that was where we really pioneered chemotherapy. But
- 15:44Speaker 2: since then we haven't invented anything new.
- 15:47Speaker 1: We haven't.
- 15:47Speaker 2: It's been chemotherapy, radiation, surgery, and emmiotherapy, but we haven't
- 15:51Speaker 2: created anything new. And that's eight years, you know. And
- 15:55Speaker 2: and we've only been fighting cancer, uh, you know, dedicated
- 15:59Speaker 2: for about one hundred and seventy years, so half of
- 16:02Speaker 2: our history we've been doing it wrong. And that is
- 16:06Speaker 2: exactly what the Cure Starts now is about. Is we
- 16:09Speaker 2: are focused on those cancers we can learn the most
- 16:11Speaker 2: from so we can invent a fifth way to fight
- 16:14Speaker 2: cancer and ultimately beat it.
- 16:16Speaker 1: Help Keith and everything involved with the Cure do just that.
- 16:18Speaker 1: Get your booze, get your booz tickets, fifty five caresee
- 16:20Speaker 1: dot com. It's easy to do. I know, because I
- 16:22Speaker 1: just did it. Folks. I hope you have. I hope
- 16:24Speaker 1: you can stick around. Coming up off top of our news,
- 16:26Speaker 1: Cincinnati's immigration legal