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CBL EP 154 Why Waiting to Raise Prices Is Slowly Killing Your Profit (and What to Do Instead)

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In this episode, we break down why waiting to raise your prices quietly kills your profit — even when you’re fully booked. If you’ve been putting off price increases because of the economy, the holidays, or fear of client pushback, this conversation is for you.

We talk through how often price increases should happen, what percentage is normal, and why raising everyone at once is one of…

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