Latest / Arroe Collins Like It's Live / Pod Crashing One On One Episode 453 Do Podcasts Work For Business Sales

Transcript

Pod Crashing One On One Episode 453 Do Podcasts Work For Business Sales · Arroe Collins Like It's Live

• 0:00
  Speaker 1: Erro dot net. It's not a podcast, it's a podcast network.
• 0:03
  Speaker 1: Twenty different podcasts to choose from for your drive into
• 0:06
  Speaker 1: work or maybe just hanging out at work. Ero dot
• 0:10
  Speaker 1: net a r r oe dot net and one of
• 0:13
  Speaker 1: the episodes you need to look out for the Resurrection
• 0:16
  Speaker 1: so Far. It's a six part series about a writing
• 0:19
  Speaker 1: instrument that rises to the occasion the Resurrection. Only on
• 0:25
  Speaker 1: Ero dot net a r r o e dot net.
• 0:28
  Speaker 1: Enjoy your exploration. Hey, what's going on? My name is Harrow,
• 0:32
  Speaker 1: host of the weekly podcast Podcrashing and Podcrashing one on one.
• 0:37
  Speaker 1: These episodes connect listeners to podcast specialists around the world.
• 0:41
  Speaker 1: My goal has always been to inform our podcast community
• 0:46
  Speaker 1: with subjects that deal with everything and beyond podcasts. Hosts
• 0:50
  Speaker 1: are usually very open and always filled with the spirit
• 0:53
  Speaker 1: that spreads their skills as journalists, medical specialists, true crime solvers, gamblers, motivators, spiritualists, actors,
• 1:00
  Speaker 1: and even their famous children. There really is a podcast
• 1:03
  Speaker 1: for every subject. Pod Crashing one on one has been
• 1:07
  Speaker 1: around since March of twenty nineteen. The original goal was
• 1:11
  Speaker 1: to put focus on helping up and coming podcasters to
• 1:14
  Speaker 1: have the right information about hosting as well as surviving
• 1:18
  Speaker 1: that idea went fifty four episodes before adopting a new plan.
• 1:23
  Speaker 1: Talk directly to the podcasters in here their side of
• 1:26
  Speaker 1: the story. They're doing it every day. The purpose of
• 1:30
  Speaker 1: pod Crashing one on one is to keep you in
• 1:33
  Speaker 1: the know when it comes to building your own platform,
• 1:36
  Speaker 1: promoting it, and learning how to make money. This is
• 1:40
  Speaker 1: Podcrashing one on one, episode number four hundred and fifty three.
• 1:46
  Speaker 1: Does hosting a business podcast truly come with higher sales
• 1:50
  Speaker 1: numbers and progress? All right, I'm gonna set this up.
• 1:53
  Speaker 1: Twenty twelve, I was the production director of iHeartRadio. My
• 1:57
  Speaker 1: daily goal was to endlessly work a newer ways to
• 2:00
  Speaker 1: super serve our advertisers, find new ways to generate profits
• 2:05
  Speaker 1: for the companies while helping to bring success to local businesses.
• 2:09
  Speaker 1: I stumbled across this thing called speaker spr eaker. Instantly,
• 2:16
  Speaker 1: I thought of our clients. I mean, screw these thirty
• 2:18
  Speaker 1: and sixty second commercials. You guys are going to a podcast.
• 2:22
  Speaker 1: I mean it was twenty twelve. You guys are going
• 2:26
  Speaker 1: to a podcast. What in God's name is a podcast?
• 2:31
  Speaker 1: You know? Podcast? Nobody in twenty twelve bought into my
• 2:35
  Speaker 1: flashlight of an idea Yet today, LinkedIn and other companies
• 2:39
  Speaker 1: can't stop talking about how your business needs to podcast.
• 2:43
  Speaker 1: Companies are buying into it and spending the money, but
• 2:48
  Speaker 1: is it giving you a return on your investment. Modern
• 2:52
  Speaker 1: research shows companies are making a profit, but it's far
• 2:55
  Speaker 1: from being automatic and it's rarely quick money. A business
• 2:59
  Speaker 1: podcast is about building trust. It's not a sales engine. Sadly,
• 3:06
  Speaker 1: your product is going to suffer. When Martin volunteers to
• 3:09
  Speaker 1: use his two month training at a trade school to
• 3:12
  Speaker 1: help you out, never never, Never, is that a good choice.
• 3:17
  Speaker 1: Business podcasting needs authentic professionalism. Hey, coming up next, how
• 3:25
  Speaker 1: can a business increase sales using a podcast? Hey, welcome
• 3:31
  Speaker 1: back to podcrashing one on one. How can a business
• 3:35
  Speaker 1: increase sales using a podcast? Well, the number one priority
• 3:40
  Speaker 1: is to always invest in authority. When you think thoughtfully
• 3:44
  Speaker 1: for thirty to forty minutes, those vocal tones sound less
• 3:47
  Speaker 1: like a company seeking money and more like a regular
• 3:50
  Speaker 1: person that's coming across as an established professional, and you
• 3:53
  Speaker 1: are inviting trust. The positives a podcast shortens sales cycles,
• 4:00
  Speaker 1: reduces price resistance, and clients feel like that they already
• 4:03
  Speaker 1: know your product. Many buyers arrive already sold on your product.
• 4:09
  Speaker 1: Don't make your podcasts sound like a business. The goal
• 4:12
  Speaker 1: is to be top of mind. It's proven that listeners
• 4:16
  Speaker 1: spend more time with podcasts than they do with radio ads,
• 4:19
  Speaker 1: social posts, and emails. When your consumer is ready to buy, oh,
• 4:24
  Speaker 1: they're going to show up with the money. Podcasts don't
• 4:27
  Speaker 1: create website traffic. They raise the quality of a lead,
• 4:31
  Speaker 1: which takes you to few tire kickers, better informed consumers,
• 4:35
  Speaker 1: higher closing rates, and easier up sales. Trust me on this.
• 4:39
  Speaker 1: Martin from the trade school isn't thinking about an extended outreach.
• 4:44
  Speaker 1: I've been there with the CEOs who want that top
• 4:47
  Speaker 1: ten status on Apple. A business podcast is not a commercial.
• 4:52
  Speaker 1: It is a conversation. So make the connection. I'm Meryl
• 4:58
  Speaker 1: and that's podcrashing one on one