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The five barriers to digital transformation and a roadmap to overcome them - Interview with David Rogers
Today’s interview is with David Rogers, who is the world’s leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. He joins me today to talk about his new book, "The Digital Transformation Roadmap”, the reasons behind why 70 percent or more of digital transformations fall short of their objectives or fail to achieve any sustained benefit, the biggest single factor for digital transformation success, Amazon’s press release/frequently asked questions (PR/FAQ) tool and lots of other things.
This interview follows on from my…
The skinny
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