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The Hiring Mistake That Kills Most Startups (And What to Do Instead)

Riya Grover, CEO and co founder of Sequence, breaks down what “good CEO” actually looks like when the job is messy, fast, and high stakes. This is a practical conversation about building excellence through people, clarity, and direction, not through heroics or micromanagement.

Riya runs a revenue automation platform for finance teams, helping companies automate order to cash, billing, invoicing, accounts receivable, and revenue recognition. From that seat, she shares a founder level view on leadership that is direct, repeatable, and built for real operating constraints.

Key takeaways

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