Latest / The Brandinc PR Podcast
From Outsider to Industry Leader: Beauty, Brand & Earned Media with Cris Gordon
What happens when you enter an industry that wasn't built for you — and decide to reshape it anyway?
In this episode, I sit down with Cris Gordon, founder of CB Communications, Chief Brand Officer and Head of MMC Beauty, and the voice behind Brandidly Speaking. With 17+ years spanning global prestige brands like Estée Lauder Companies and Sisley Paris to indie founder-led businesses, Cris has built a career around one powerful belief: PR should build authority, not just press.
We talk about what it really takes to break into an industry not designed for your success, why earned-first brand…
The skinny
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