128. Marketing Your Retail Business: Can We Flip The 80/20 Social Media Rule On Its Head?!

Savvy Shopkeeper Retail Podcast · Jun 30, 2022 · 20m

It's easy to get stuck in autopilot when we're marketing our indie retail businesses, especially when we've heard the same marketing "rules" over and over again!

One of the most common rules you'll hear is to focus 80 percent of your social media content on engaging or educational content, and the other 20 percent on selling.

But with social media coming in a distant second (or even dead last, in some studies) compared to other marketing efforts, the return on your social media effort might not be reflected in your sales!

So, where should you focus your effort instead? Listen in to learn…