Getting On Brand

Legal Talk Network - Law News and Legal Topics · Dec 28, 2021 · 34m

We know the pillars of marketing: acquisition, production, and purpose. But in this episode of the Un-Billable Hour, class-action guru Gerald Maatman gets down to basics and talks about your marketing bedrock: your brand.

Building your practice starts before you ask for a client’s business. It’s about your brand, what you’re already known – and respected – for. Hear how developing expertise, building knowledge, public speaking, and thought leadership earns you the business before you even make the call.

There’s a lot to work on here, from giving every case your all, to learning to see the…