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Founder Series: Turning Crisis Into Opportunity - The Accidental Birth of a Cold-Plunge Empire with Ryan Duey
On today's episode of The CLS Experience, Craig Siegel sits down with Ryan Duey, co-founder and CEO of Plunge, to unpack the journey from building cold plunges in a garage during COVID to creating a $100M+ wellness movement. Ryan shares the personal upheaval that preceded the business, the power of saying yes to the right opportunity, and the importance of mission aligned co-founders. They dive into the early decisions that helped Plunge take off, from selling the first 20 units to leveraging SEO and influencer marketing, while exploring cold plunging, resilience, mindset, and the vision to…
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