TimeTree: Uncovering Value from Unexpected Use Cases
This episode explores how the TimeTree calendar sharing application discovered and capitalized on an unforeseen user behavior: fans utilizing its public calendar feature to track idol schedules for "Oshi-katsu" activities.
Initially designed for broad event announcements, TimeTree observed a surge in its use by idol groups and their fans for sharing detailed schedules, including pre-release information and concert setlists. Recognizing this unexpected use as a valuable opportunity, TimeTree developed and officially released the "Public Calendar Widget," a paid service allowing users to…
The skinny
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