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Peter Dunlop: Building Bathshack
Bathshack started life as an online-only bathroom retailer in 2009. Three years later it opened its first showroom – and discovered something surprising: physical stores actually boosted its online sales.
Now, after building a network of 13 showrooms across Ireland and Northern Ireland, founder and CEO Peter Dunlop has brought Bathshack to England for the first time with a new store in Cheadle.
So what can independent retailers learn from a business that has successfully combined bricks-and-mortar retail with e-commerce? Why does Dunlop believe showrooms and websites should reinforce rather…
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