Latest / Omni Talk Retail / From Molecular Biology to Consumer Innovation with 3M's Raha Been | Global DIY Summit 2026

Transcript

From Molecular Biology to Consumer Innovation with 3M's Raha Been | Global DIY Summit 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  this
• 0:01
  is
• 0:01
  omnitalk
• 0:01
  Retail.
• 0:02
  I
• 0:02
  am
• 0:02
  Chris
• 0:02
  Walton,
• 0:03
  and
• 0:03
  we
• 0:03
  are
• 0:03
  here
• 0:03
  once
• 0:04
  again
• 0:04
  in
• 0:04
  the
• 0:04
  Fusion
• 0:05
  podcast
• 0:05
  studio
• 0:05
  at
• 0:06
  the
• 0:06
  DIY
• 0:06
  Summit
• 0:07
  in
• 0:07
  Amsterdam.
• 0:08
  And
• 0:09
  now
• 0:09
  joining
• 0:09
  me
• 0:09
  is
• 0:09
  a
• 0:10
  fellow
• 0:10
  Minnesotan.
• 0:11
  Yes,
• 0:11
  hello.
• 0:12
  Yes,
• 0:12
  fellow
• 0:13
  Minnesotan,
• 0:13
  Raha
• 0:13
  Bean.
• 0:14
  She
• 0:14
  is
• 0:14
  the
• 0:14
  SVP
• 0:15
  of
• 0:15
  R&D
• 0:16
  at
• 0:17
  3M
• 0:17
  Consumer
• 0:18
  Business
• 0:18
  Group.
• 0:19
  Raha,
• 0:19
  how
• 0:20
  you
• 0:20
  doing
• 0:20
  today?
• 0:20
  Oh,
• 0:20
  I'm
• 0:21
  doing
• 0:21
  super.
• 0:22
  So
• 0:22
  happy
• 0:22
  to
• 0:22
  be
• 0:22
  here.
• 0:23
  Thanks
• 0:23
  for
• 0:23
  having
• 0:23
  me.
• 0:24
  Yeah.
• 0:24
  No,
• 0:24
  it's
• 0:25
  so
• 0:25
  funny.
• 0:25
  Before
• 0:25
  we
• 0:25
  got
• 0:26
  started,
• 0:26
  I
• 0:26
  was
• 0:26
  like,
• 0:26
  are
• 0:27
  you
• 0:27
  from
• 0:27
  Minneapolis?
• 0:28
  Are
• 0:28
  you
• 0:28
  from
• 0:28
  Minnesota?
• 0:29
  Because,
• 0:29
  you
• 0:30
  know,
• 0:30
  you
• 0:30
  meet
• 0:30
  a
• 0:30
  lot
• 0:30
  of
• 0:31
  3m
• 0:31
  people,
• 0:31
  but
• 0:31
  they're
• 0:31
  not
• 0:32
  always
• 0:32
  from
• 0:32
  Minnesota
• 0:33
  because
• 0:33
  it's
• 0:33
  a
• 0:33
  very
• 0:33
  international
• 0:34
  company.
• 0:34
  Yes,
• 0:35
  you're
• 0:35
  right.
• 0:35
  We
• 0:35
  are
• 0:35
  a
• 0:36
  global
• 0:36
  organization.
• 0:37
  But
• 0:37
  I
• 0:37
  am
• 0:37
  definitely
• 0:38
  Minnesotan.
• 0:39
  But
• 0:40
  I
• 0:40
  have
• 0:40
  figured
• 0:40
  out
• 0:41
  how
• 0:41
  to
• 0:41
  hold
• 0:41
  back
• 0:41
  my
• 0:41
  accent.
• 0:42
  You
• 0:42
  have.
• 0:43
  It's
• 0:43
  better
• 0:43
  than
• 0:43
  me.
• 0:43
  You
• 0:44
  hold
• 0:44
  it
• 0:44
  back
• 0:44
  better
• 0:44
  than
• 0:44
  I
• 0:44
  do.
• 0:45
  For
• 0:45
  sure,
• 0:45
  if
• 0:45
  I
• 0:46
  communicate
• 0:46
  with
• 0:46
  friends,
• 0:46
  the
• 0:47
  ya
• 0:47
  bechas
• 0:48
  and
• 0:48
  the
• 0:48
  boats
• 0:49
  come
• 0:49
  out.
• 0:49
  But
• 0:49
  when
• 0:50
  I'm
• 0:50
  on
• 0:50
  stage,
• 0:51
  I
• 0:51
  learn
• 0:52
  how
• 0:52
  to
• 0:52
  keep
• 0:52
  at
• 0:53
  the
• 0:53
  center
• 0:53
  of
• 0:54
  my
• 0:54
  pronunciation
• 0:55
  and
• 0:55
  to
• 0:55
  keep
• 0:56
  people
• 0:56
  guessing.
• 0:56
  Where
• 0:57
  is
• 0:57
  she
• 0:57
  from?
• 0:57
  Where
• 0:58
  in
• 0:58
  the
• 0:58
  globe
• 0:59
  is
• 0:59
  she
• 0:59
  from?
• 1:00
  And
• 1:00
  it's
• 1:00
  actually
• 1:01
  helpful.
• 1:01
  Yeah.
• 1:01
  Well,
• 1:02
  you
• 1:02
  said.
• 1:02
  You
• 1:02
  said
• 1:03
  you
• 1:03
  dropped
• 1:03
  a
• 1:03
  word
• 1:03
  on
• 1:04
  stage
• 1:04
  this
• 1:04
  morning
• 1:04
  that
• 1:05
  almost
• 1:05
  gave
• 1:05
  you
• 1:05
  away.
• 1:05
  What
• 1:06
  was
• 1:06
  the
• 1:06
  word?
• 1:06
  It
• 1:06
  was
• 1:06
  the.
• 1:06
  Oh.
• 1:07
  The.
• 1:07
  Oh.
• 1:08
  It
• 1:08
  was
• 1:08
  a
• 1:08
  word
• 1:09
  that
• 1:09
  the
• 1:10
  long
• 1:10
  O
• 1:11
  slipped
• 1:11
  out
• 1:11
  on
• 1:12
  stage.
• 1:12
  But
• 1:12
  because
• 1:13
  we're
• 1:13
  at
• 1:13
  the
• 1:13
  DIY
• 1:14
  Summit
• 1:14
  in
• 1:14
  Amsterdam,
• 1:15
  we
• 1:16
  don't
• 1:16
  have
• 1:16
  a
• 1:17
  ton
• 1:17
  of
• 1:17
  Minnesotans
• 1:18
  here.
• 1:18
  No.
• 1:18
  So
• 1:18
  they
• 1:19
  don't
• 1:19
  necessarily
• 1:19
  recognize
• 1:20
  when
• 1:20
  the
• 1:21
  Minnesotan
• 1:21
  slips
• 1:22
  out,
• 1:22
  which
• 1:22
  is
• 1:22
  what
• 1:23
  happened.
• 1:23
  Yeah,
• 1:23
  right.
• 1:23
  The
• 1:23
  Minnesota
• 1:24
  slipped
• 1:24
  out.
• 1:24
  They
• 1:24
  caught
• 1:24
  it
• 1:25
  quickly.
• 1:25
  Yeah,
• 1:25
  right.
• 1:26
  Good,
• 1:26
  good,
• 1:26
  good.
• 1:26
  You
• 1:26
  covered
• 1:27
  it.
• 1:27
  You
• 1:27
  covered
• 1:27
  it.
• 1:27
  I
• 1:27
  pulled
• 1:28
  back.
• 1:28
  So
• 1:29
  I've.
• 1:29
  I've
• 1:29
  interviewed
• 1:30
  a
• 1:30
  number
• 1:30
  of
• 1:30
  Minnesotans
• 1:31
  before
• 1:31
  on
• 1:32
  this
• 1:32
  program,
• 1:33
  but,
• 1:33
  you
• 1:33
  know,
• 1:34
  I've
• 1:34
  never
• 1:34
  interviewed
• 1:35
  anyone,
• 1:35
  I
• 1:35
  have
• 1:36
  to
• 1:36
  say,
• 1:36
  who
• 1:36
  has
• 1:37
  a
• 1:37
  PhD
• 1:37
  in
• 1:37
  Comparative
• 1:38
  and
• 1:38
  molecular
• 1:39
  bioscience.
• 1:40
  Oh,
• 1:40
  thank
• 1:40
  you.
• 1:41
  So
• 1:41
  tell
• 1:41
  us
• 1:41
  about
• 1:41
  yourself.
• 1:42
  Does
• 1:42
  that
• 1:42
  make
• 1:42
  me
• 1:42
  sound
• 1:43
  fancy?
• 1:43
  It
• 1:43
  does.
• 1:44
  It
• 1:44
  does
• 1:44
  actually
• 1:45
  make
• 1:45
  you
• 1:45
  sound
• 1:45
  very
• 1:45
  fancy.
• 1:46
  I
• 1:46
  will
• 1:46
  take
• 1:46
  it
• 1:46
  as
• 1:46
  a
• 1:46
  compliment.
• 1:47
  It
• 1:47
  makes
• 1:47
  you
• 1:47
  sound
• 1:47
  very,
• 1:48
  very
• 1:48
  fancy.
• 1:49
  Intelligent.
• 1:50
  Thank
• 1:50
  you.
• 1:50
  I
• 1:50
  will
• 1:50
  take
• 1:51
  that.
• 1:51
  Thank
• 1:51
  you.
• 1:51
  I
• 1:52
  take
• 1:52
  compliments.
• 1:52
  I.
• 1:53
  I
• 1:53
  take
• 1:53
  them
• 1:54
  freely.
• 1:55
  My
• 1:55
  PhD
• 1:56
  is
• 1:56
  in
• 1:56
  essentially,
• 1:57
  molecular
• 1:57
  biology.
• 1:58
  I
• 1:58
  spent
• 1:59
  the
• 1:59
  first
• 1:59
  nine
• 1:59
  years
• 1:59
  of
• 2:00
  my
• 2:00
  career
• 2:00
  doing
• 2:00
  cancer
• 2:01
  research.
• 2:01
  Okay.
• 2:02
  And
• 2:02
  so
• 2:03
  when
• 2:03
  I
• 2:03
  first
• 2:03
  joined
• 2:04
  3M,
• 2:04
  they
• 2:05
  hired
• 2:05
  me
• 2:05
  as
• 2:05
  a
• 2:06
  general
• 2:06
  molecular
• 2:07
  biologist.
• 2:08
  2012,
• 2:09
  2013
• 2:10
  timeframe.
• 2:11
  And
• 2:11
  it
• 2:11
  was
• 2:11
  at
• 2:12
  the
• 2:12
  time
• 2:12
  when
• 2:12
  they
• 2:12
  had
• 2:12
  a
• 2:12
  healthcare
• 2:13
  business.
• 2:13
  Okay.
• 2:14
  Since
• 2:14
  then,
• 2:15
  they
• 2:15
  have
• 2:15
  spun
• 2:16
  that
• 2:16
  healthcare
• 2:16
  business
• 2:17
  off,
• 2:17
  and
• 2:17
  it
• 2:17
  is
• 2:17
  now
• 2:18
  a
• 2:18
  separate
• 2:18
  public
• 2:18
  entity.
• 2:20
  But
• 2:20
  I
• 2:20
  did
• 2:20
  start
• 2:21
  with
• 2:21
  3M
• 2:21
  Healthcare,
• 2:22
  using
• 2:22
  my
• 2:23
  fundamental
• 2:24
  degree
• 2:24
  to
• 2:24
  do
• 2:24
  product
• 2:24
  development
• 2:26
  in
• 2:26
  our
• 2:26
  advanced
• 2:27
  wound
• 2:27
  care
• 2:27
  business.
• 2:28
  Wound
• 2:28
  care,
• 2:29
  Wound
• 2:29
  care,
• 2:30
  wound
• 2:30
  care.
• 2:30
  Okay.
• 2:31
  Yeah.
• 2:31
  So
• 2:31
  it
• 2:32
  was
• 2:32
  my
• 2:32
  research
• 2:33
  degree,
• 2:34
  it
• 2:34
  was
• 2:34
  product
• 2:34
  development,
• 2:35
  and
• 2:35
  it
• 2:35
  was
• 2:35
  3M,
• 2:36
  and
• 2:36
  it's
• 2:36
  how
• 2:36
  I
• 2:37
  started
• 2:37
  my
• 2:37
  career.
• 2:38
  And
• 2:38
  it
• 2:38
  was
• 2:38
  a
• 2:39
  very
• 2:39
  charmed
• 2:40
  period
• 2:40
  of
• 2:40
  my
• 2:40
  career.
• 2:41
  Is
• 2:42
  there
• 2:42
  one
• 2:42
  thing
• 2:42
  about
• 2:42
  wound
• 2:43
  care
• 2:43
  that
• 2:44
  the
• 2:44
  general
• 2:44
  populace
• 2:45
  probably
• 2:45
  doesn't
• 2:45
  know?
• 2:46
  Yes.
• 2:47
  Is
• 2:47
  that
• 2:47
  it's
• 2:47
  an
• 2:47
  increasing
• 2:48
  problem.
• 2:49
  Really?
• 2:49
  Yes.
• 2:50
  Because
• 2:50
  wound
• 2:51
  care,
• 2:51
  chronic
• 2:52
  wounds
• 2:52
  specifically,
• 2:53
  are
• 2:53
  very
• 2:53
  challenging.
• 2:54
  Chronic
• 2:55
  wounds
• 2:55
  means
• 2:55
  you
• 2:56
  cut
• 2:56
  yourself,
• 2:57
  and
• 2:57
  rather
• 2:57
  than
• 2:57
  healing
• 2:58
  in
• 2:59
  a
• 2:59
  stereotypical
• 3:00
  way
• 3:00
  or
• 3:00
  way
• 3:00
  that
• 3:01
  your
• 3:01
  body
• 3:01
  is
• 3:01
  meant
• 3:02
  to
• 3:02
  heal,
• 3:02
  you
• 3:03
  have
• 3:03
  delayed
• 3:03
  wound
• 3:04
  healing.
• 3:04
  So
• 3:04
  instead
• 3:05
  of
• 3:05
  the
• 3:05
  wound
• 3:05
  closes,
• 3:06
  it
• 3:06
  can
• 3:06
  remain
• 3:07
  open
• 3:07
  and
• 3:07
  get
• 3:07
  bigger.
• 3:08
  And
• 3:09
  chronic
• 3:09
  wounds
• 3:10
  are
• 3:10
  oftentimes
• 3:10
  related
• 3:11
  to
• 3:11
  other
• 3:11
  comorbidities,
• 3:12
  such
• 3:13
  as
• 3:13
  diabetes,
• 3:15
  other
• 3:15
  cancers,
• 3:16
  increased
• 3:17
  age.
• 3:17
  And
• 3:18
  so
• 3:18
  these
• 3:18
  are
• 3:19
  disease
• 3:20
  states
• 3:20
  and
• 3:20
  chronic
• 3:21
  conditions
• 3:21
  that
• 3:22
  are
• 3:22
  increasing
• 3:22
  across
• 3:22
  the
• 3:23
  globe,
• 3:23
  which
• 3:24
  means
• 3:24
  open
• 3:25
  wounds
• 3:25
  and
• 3:25
  chronic
• 3:25
  wounds
• 3:26
  are
• 3:26
  also
• 3:26
  increasing.
• 3:27
  So
• 3:27
  this
• 3:27
  is
• 3:28
  an
• 3:28
  area
• 3:29
  where
• 3:29
  the
• 3:29
  research
• 3:30
  is
• 3:30
  needed.
• 3:31
  And
• 3:31
  when
• 3:31
  I
• 3:32
  was
• 3:32
  in
• 3:32
  the
• 3:32
  field,
• 3:32
  I
• 3:32
  felt
• 3:33
  very
• 3:33
  motivated
• 3:34
  by
• 3:35
  the
• 3:35
  impact
• 3:35
  you
• 3:35
  can
• 3:36
  make
• 3:36
  on
• 3:36
  somebody's
• 3:37
  quality
• 3:37
  of
• 3:37
  life
• 3:37
  with
• 3:38
  a
• 3:38
  new
• 3:38
  product.
• 3:38
  And
• 3:39
  I
• 3:39
  was
• 3:39
  so
• 3:40
  grateful
• 3:40
  to
• 3:40
  Therem
• 3:41
  for
• 3:41
  giving
• 3:41
  me
• 3:41
  that
• 3:41
  experience.
• 3:42
  Wow.
• 3:42
  Right.
• 3:42
  That's
• 3:43
  why
• 3:43
  you
• 3:43
  tune
• 3:43
  in,
• 3:43
  folks
• 3:43
  at
• 3:44
  omnitalk,
• 3:44
  because
• 3:44
  you
• 3:45
  never
• 3:45
  know
• 3:45
  what
• 3:45
  you're
• 3:45
  gonna
• 3:45
  learn
• 3:46
  when
• 3:46
  you
• 3:46
  tune
• 3:46
  into
• 3:46
  this
• 3:46
  podcast.
• 3:47
  Wow,
• 3:47
  that
• 3:47
  was
• 3:47
  really
• 3:47
  fascinating.
• 3:48
  All
• 3:48
  right,
• 3:48
  so
• 3:49
  you
• 3:49
  have
• 3:49
  under
• 3:49
  CEO
• 3:50
  Bill
• 3:50
  Brown.
• 3:50
  Yes.
• 3:51
  You
• 3:52
  all
• 3:52
  at
• 3:52
  3M
• 3:53
  have
• 3:53
  made
• 3:53
  a
• 3:53
  concerted
• 3:54
  effort
• 3:54
  to
• 3:55
  increase
• 3:55
  the
• 3:55
  innovation
• 3:56
  pipeline.
• 3:57
  So
• 3:58
  I'm
• 3:58
  curious,
• 3:59
  what
• 3:59
  has
• 4:00
  actually
• 4:00
  changed
• 4:00
  in
• 4:01
  terms
• 4:01
  of
• 4:01
  the
• 4:01
  approach
• 4:01
  to
• 4:02
  doing
• 4:02
  that?
• 4:03
  That's
• 4:03
  a
• 4:03
  great
• 4:04
  question.
• 4:05
  Bill
• 4:05
  talks
• 4:06
  a
• 4:06
  lot
• 4:06
  about
• 4:06
  this,
• 4:06
  and
• 4:06
  we're
• 4:07
  really
• 4:07
  fortunate
• 4:08
  to
• 4:08
  have
• 4:08
  Bill
• 4:08
  Brown
• 4:08
  as
• 4:09
  our
• 4:09
  CEO.
• 4:10
  He's
• 4:10
  come
• 4:10
  in
• 4:10
  and
• 4:11
  he
• 4:11
  has
• 4:11
  done
• 4:11
  a
• 4:12
  fantastic
• 4:13
  job
• 4:14
  of
• 4:14
  understanding
• 4:14
  the
• 4:15
  rich
• 4:15
  history
• 4:15
  of
• 4:15
  3M,
• 4:16
  which
• 4:17
  is
• 4:17
  124
• 4:18
  year
• 4:18
  history
• 4:19
  history,
• 4:19
  foundation.
• 4:20
  Wow.
• 4:20
  I
• 4:20
  didn't
• 4:20
  know
• 4:20
  it
• 4:20
  was
• 4:20
  that
• 4:20
  old.
• 4:22
  Yeah.
• 4:22
  So
• 4:22
  we
• 4:22
  have
• 4:22
  a
• 4:23
  long
• 4:23
  tenure,
• 4:24
  but
• 4:24
  if
• 4:24
  you
• 4:24
  look
• 4:24
  at
• 4:25
  the
• 4:25
  fundamentals
• 4:25
  of
• 4:26
  what
• 4:26
  makes
• 4:26
  3M
• 4:27
  unique,
• 4:27
  it's
• 4:28
  our
• 4:28
  technology
• 4:29
  and
• 4:29
  it's
• 4:30
  how
• 4:30
  we
• 4:30
  bring
• 4:30
  the
• 4:30
  innovation
• 4:31
  to
• 4:31
  life
• 4:31
  with
• 4:32
  products.
• 4:33
  And
• 4:33
  so
• 4:34
  we
• 4:34
  marry
• 4:35
  those
• 4:35
  two
• 4:35
  together.
• 4:35
  Technology
• 4:36
  without
• 4:37
  a
• 4:37
  product
• 4:37
  solution
• 4:39
  isn't
• 4:40
  going
• 4:40
  to
• 4:40
  make
• 4:40
  an
• 4:40
  impact.
• 4:40
  And
• 4:41
  so
• 4:41
  our
• 4:41
  expertise
• 4:42
  is
• 4:42
  that
• 4:43
  innovation,
• 4:43
  the
• 4:43
  cross
• 4:44
  section.
• 4:44
  And
• 4:45
  so
• 4:45
  what
• 4:45
  Bill
• 4:46
  has
• 4:46
  come
• 4:46
  in
• 4:46
  and
• 4:46
  done
• 4:47
  and
• 4:47
  said,
• 4:47
  you
• 4:47
  guys,
• 4:48
  let's
• 4:48
  get
• 4:49
  back
• 4:49
  to
• 4:49
  the
• 4:49
  basics
• 4:50
  of
• 4:50
  what
• 4:50
  has
• 4:50
  made
• 4:51
  3M
• 4:51
  rich
• 4:52
  with
• 4:52
  a
• 4:52
  long
• 4:52
  history
• 4:53
  of
• 4:53
  growth.
• 4:54
  And
• 4:54
  so,
• 4:55
  you
• 4:55
  know,
• 4:55
  innovation
• 4:56
  was
• 4:56
  very
• 4:56
  different
• 4:56
  in
• 4:57
  1902,
• 4:58
  it's
• 4:58
  very
• 4:58
  different
• 4:58
  in
• 4:59
  1960,
• 5:00
  very
• 5:00
  different
• 5:01
  in
• 5:01
  2020
• 5:01
  as
• 5:02
  it
• 5:02
  is
• 5:03
  very
• 5:03
  different
• 5:03
  in
• 5:04
  2026.
• 5:05
  And
• 5:05
  he
• 5:05
  has
• 5:06
  empowered
• 5:06
  the
• 5:06
  organization
• 5:07
  to
• 5:08
  understand
• 5:08
  and
• 5:09
  work
• 5:09
  within
• 5:10
  the
• 5:10
  markets
• 5:10
  that
• 5:10
  we
• 5:10
  have.
• 5:11
  The
• 5:11
  market
• 5:12
  is
• 5:12
  ever
• 5:12
  more
• 5:12
  dynamic.
• 5:13
  Our
• 5:14
  customers,
• 5:14
  our
• 5:15
  consumers,
• 5:15
  our
• 5:16
  partners
• 5:17
  are
• 5:17
  ever
• 5:17
  more
• 5:17
  dynamic.
• 5:18
  You
• 5:18
  know,
• 5:19
  if
• 5:19
  you
• 5:19
  look
• 5:19
  five,
• 5:19
  10
• 5:20
  years
• 5:20
  ago,
• 5:21
  when
• 5:21
  you
• 5:21
  looked
• 5:21
  at
• 5:22
  innovation
• 5:22
  cycles
• 5:23
  or
• 5:23
  large
• 5:23
  corporations,
• 5:25
  smaller
• 5:25
  corporations,
• 5:26
  you
• 5:26
  could
• 5:26
  set
• 5:27
  a
• 5:27
  vision
• 5:28
  for
• 5:28
  five
• 5:28
  to
• 5:28
  10
• 5:29
  years.
• 5:29
  You
• 5:29
  could
• 5:29
  focus
• 5:29
  on
• 5:30
  two
• 5:30
  to
• 5:30
  three
• 5:30
  things
• 5:31
  and
• 5:31
  stay
• 5:31
  consistent
• 5:32
  to
• 5:32
  that.
• 5:33
  Now
• 5:33
  the
• 5:33
  market
• 5:34
  dynamics
• 5:34
  are
• 5:35
  changing
• 5:35
  so
• 5:35
  much,
• 5:36
  you
• 5:36
  have
• 5:37
  to
• 5:37
  manage
• 5:37
  quarter
• 5:38
  to
• 5:38
  quarter,
• 5:39
  five
• 5:40
  to
• 5:40
  six
• 5:40
  initiatives,
• 5:41
  and
• 5:41
  make
• 5:41
  sure
• 5:41
  that
• 5:41
  you
• 5:41
  remain
• 5:42
  agile.
• 5:43
  And
• 5:43
  so
• 5:43
  underneath
• 5:43
  Bill's
• 5:44
  leadership,
• 5:44
  it's
• 5:45
  simply
• 5:45
  about
• 5:45
  how
• 5:46
  do
• 5:46
  you
• 5:46
  understand
• 5:47
  the
• 5:47
  fundamentals
• 5:48
  of
• 5:48
  what
• 5:48
  makes
• 5:49
  us
• 5:49
  unique,
• 5:50
  modernize
• 5:51
  our
• 5:51
  existing
• 5:51
  processes
• 5:52
  to
• 5:52
  meet
• 5:52
  the
• 5:52
  moment.
• 5:53
  And
• 5:53
  that
• 5:53
  is
• 5:53
  with
• 5:53
  speed,
• 5:54
  agility
• 5:55
  and
• 5:55
  a
• 5:55
  balanced
• 5:56
  view
• 5:56
  of
• 5:56
  short,
• 5:57
  medium
• 5:57
  and
• 5:57
  long
• 5:58
  term.
• 5:58
  So
• 5:58
  how
• 5:58
  do
• 5:58
  you
• 5:58
  do
• 5:59
  that
• 5:59
  without
• 5:59
  getting
• 5:59
  sloppy?
• 6:00
  Like,
• 6:00
  one
• 6:00
  thing
• 6:01
  I
• 6:01
  worry
• 6:01
  about
• 6:01
  as
• 6:02
  a
• 6:02
  CEO
• 6:02
  would
• 6:02
  be
• 6:02
  like,
• 6:03
  okay,
• 6:03
  I'm
• 6:03
  mandating
• 6:04
  that,
• 6:04
  that
• 6:04
  I
• 6:04
  want
• 6:04
  people
• 6:05
  to
• 6:05
  create
• 6:05
  more
• 6:05
  innovation.
• 6:06
  I
• 6:06
  want
• 6:06
  to
• 6:06
  greenlight
• 6:07
  more
• 6:07
  projects.
• 6:09
  And
• 6:09
  some
• 6:09
  people
• 6:09
  could
• 6:09
  run
• 6:10
  that
• 6:10
  and
• 6:10
  run
• 6:10
  with
• 6:10
  that
• 6:10
  and
• 6:10
  be
• 6:11
  like,
• 6:11
  yeah,
• 6:11
  I
• 6:11
  can
• 6:11
  just,
• 6:11
  it's
• 6:12
  a
• 6:12
  license
• 6:12
  to
• 6:12
  do
• 6:12
  anything.
• 6:13
  So
• 6:13
  how
• 6:13
  do
• 6:13
  you
• 6:13
  make
• 6:13
  sure
• 6:14
  that
• 6:14
  that
• 6:14
  doesn't
• 6:14
  happen
• 6:14
  in
• 6:15
  your
• 6:15
  role?
• 6:15
  That's
• 6:15
  a
• 6:15
  great
• 6:16
  question.
• 6:16
  So
• 6:16
  3M
• 6:17
  does
• 6:17
  have
• 6:17
  a
• 6:17
  proprietary
• 6:18
  staged
• 6:19
  gate
• 6:20
  new
• 6:20
  product
• 6:20
  introduction
• 6:21
  process.
• 6:22
  That
• 6:22
  was
• 6:22
  a
• 6:22
  lot
• 6:22
  of
• 6:22
  words,
• 6:22
  staged
• 6:23
  gate.
• 6:23
  Did
• 6:23
  you
• 6:24
  catch
• 6:24
  that
• 6:24
  stage
• 6:25
  gate
• 6:25
  process
• 6:26
  that
• 6:26
  we
• 6:27
  use
• 6:27
  internally?
• 6:28
  And
• 6:28
  what
• 6:28
  it
• 6:28
  does
• 6:28
  is
• 6:29
  it
• 6:29
  provides
• 6:30
  a
• 6:30
  standardized
• 6:30
  filter
• 6:31
  to
• 6:31
  go
• 6:32
  from
• 6:32
  an
• 6:32
  idea,
• 6:33
  a
• 6:33
  concept,
• 6:34
  a
• 6:34
  consumer
• 6:34
  need,
• 6:35
  and
• 6:35
  then
• 6:36
  follow
• 6:36
  it
• 6:36
  all
• 6:37
  the
• 6:37
  way
• 6:37
  through
• 6:37
  from
• 6:37
  your
• 6:38
  initial
• 6:38
  hypothesis
• 6:39
  to
• 6:40
  asking
• 6:40
  very
• 6:41
  critical
• 6:42
  questions
• 6:42
  on
• 6:42
  what
• 6:43
  is
• 6:43
  the
• 6:43
  problem
• 6:43
  that
• 6:43
  you're
• 6:44
  solving?
• 6:44
  Are
• 6:44
  you
• 6:45
  differentiated?
• 6:45
  What
• 6:46
  is
• 6:46
  the
• 6:46
  value
• 6:46
  proposition?
• 6:47
  And
• 6:47
  then
• 6:47
  making
• 6:48
  sure
• 6:48
  that
• 6:48
  as
• 6:49
  you
• 6:49
  go
• 6:49
  through
• 6:50
  each
• 6:50
  stage
• 6:50
  gate,
• 6:51
  what
• 6:51
  you
• 6:51
  need
• 6:52
  to
• 6:52
  do
• 6:52
  is
• 6:52
  just
• 6:52
  validate
• 6:53
  your
• 6:53
  certainty.
• 6:54
  So
• 6:54
  you
• 6:54
  start
• 6:55
  with
• 6:55
  a
• 6:55
  hypothesis
• 6:56
  and
• 6:56
  you
• 6:56
  have
• 6:56
  a
• 6:56
  gist.
• 6:57
  And
• 6:57
  let's
• 6:58
  just
• 6:58
  say
• 6:58
  that
• 6:58
  if
• 6:58
  you
• 6:59
  initiate
• 6:59
  a
• 6:59
  new
• 6:59
  program,
• 7:00
  you
• 7:00
  should
• 7:00
  believe
• 7:01
  in
• 7:01
  it.
• 7:01
  So
• 7:02
  let's
• 7:02
  just
• 7:02
  say
• 7:02
  greater
• 7:03
  than
• 7:03
  a
• 7:03
  50%
• 7:04
  likelihood
• 7:04
  that
• 7:05
  it
• 7:05
  will
• 7:05
  add
• 7:05
  value
• 7:06
  to
• 7:06
  your
• 7:06
  customers
• 7:07
  and
• 7:07
  partners.
• 7:08
  But
• 7:08
  as
• 7:08
  you
• 7:08
  go
• 7:09
  through
• 7:09
  the
• 7:09
  stage
• 7:09
  gate
• 7:10
  process,
• 7:10
  what
• 7:10
  we
• 7:10
  expect
• 7:11
  and
• 7:12
  what
• 7:12
  we
• 7:12
  use
• 7:12
  the
• 7:12
  process
• 7:13
  to
• 7:13
  do
• 7:13
  is
• 7:13
  to
• 7:14
  standardize
• 7:14
  how
• 7:15
  we
• 7:15
  de
• 7:15
  risk
• 7:16
  our
• 7:16
  innovation.
• 7:17
  It
• 7:17
  is
• 7:17
  a
• 7:18
  process
• 7:18
  that
• 7:18
  allows
• 7:19
  empowerment
• 7:19
  and
• 7:19
  creativity.
• 7:21
  While
• 7:21
  the
• 7:21
  aspects
• 7:22
  of
• 7:22
  innovation,
• 7:22
  which
• 7:23
  is
• 7:23
  quality,
• 7:24
  how
• 7:24
  to
• 7:25
  go
• 7:25
  from
• 7:25
  idea
• 7:26
  lab
• 7:27
  scale
• 7:28
  up
• 7:28
  to
• 7:28
  commercial
• 7:29
  scale.
• 7:30
  There
• 7:30
  are
• 7:31
  certain
• 7:31
  things
• 7:31
  that
• 7:31
  are
• 7:31
  part
• 7:32
  of
• 7:32
  innovation
• 7:33
  that
• 7:33
  are
• 7:33
  rinse
• 7:33
  in
• 7:34
  repeat.
• 7:34
  And
• 7:34
  what
• 7:34
  the
• 7:35
  process
• 7:35
  does,
• 7:35
  it
• 7:36
  gives
• 7:36
  guardrails.
• 7:37
  So
• 7:37
  we
• 7:37
  can
• 7:38
  create
• 7:38
  the
• 7:38
  rinse
• 7:39
  and
• 7:39
  repeat
• 7:39
  in
• 7:39
  a
• 7:40
  linear
• 7:40
  fashion.
• 7:40
  And
• 7:41
  therefore
• 7:41
  individuals
• 7:42
  on
• 7:42
  the
• 7:43
  Teams
• 7:43
  can
• 7:43
  focus
• 7:43
  on
• 7:44
  what
• 7:44
  they
• 7:44
  need
• 7:44
  to
• 7:45
  be
• 7:45
  successful.
• 7:45
  The
• 7:46
  creativity,
• 7:46
  the
• 7:47
  differentiation,
• 7:47
  the
• 7:48
  go
• 7:48
  to
• 7:48
  market
• 7:48
  model.
• 7:49
  What
• 7:49
  do
• 7:49
  the
• 7:49
  consumers
• 7:50
  need?
• 7:50
  And
• 7:51
  so
• 7:51
  that's
• 7:51
  the
• 7:51
  power
• 7:52
  of
• 7:52
  3M.
• 7:52
  So
• 7:53
  we
• 7:53
  preserve
• 7:53
  our
• 7:53
  history,
• 7:54
  but
• 7:55
  we're
• 7:55
  very
• 7:55
  agile
• 7:55
  and
• 7:56
  understand
• 7:56
  that
• 7:57
  innovation
• 7:58
  means
• 7:58
  creativity
• 7:58
  and
• 7:59
  empowerment
• 7:59
  as
• 7:59
  well.
• 7:59
  Right.
• 8:00
  And
• 8:00
  it
• 8:00
  sounds
• 8:00
  like
• 8:00
  there's
• 8:00
  a
• 8:01
  lot
• 8:01
  of
• 8:01
  accountability
• 8:01
  along
• 8:02
  the
• 8:02
  way.
• 8:02
  A
• 8:02
  lot
• 8:03
  of
• 8:03
  accountability
• 8:04
  along
• 8:04
  the
• 8:04
  way.
• 8:04
  But
• 8:04
  what
• 8:04
  does
• 8:04
  accountability
• 8:06
  mean
• 8:06
  to
• 8:06
  you?
• 8:07
  Accountability
• 8:08
  means
• 8:08
  ownership.
• 8:09
  The
• 8:09
  ownership
• 8:10
  to
• 8:10
  solve
• 8:10
  a
• 8:11
  problem.
• 8:11
  If
• 8:12
  you
• 8:12
  hit
• 8:12
  a
• 8:12
  failure
• 8:13
  point,
• 8:14
  you
• 8:14
  don't
• 8:14
  stop,
• 8:15
  you
• 8:15
  don't
• 8:15
  give
• 8:15
  up,
• 8:16
  you
• 8:16
  pivot.
• 8:16
  And
• 8:16
  that
• 8:16
  is
• 8:17
  fundamental
• 8:17
  to
• 8:18
  our
• 8:18
  culture,
• 8:18
  and
• 8:19
  that's
• 8:19
  why
• 8:19
  we've
• 8:19
  had
• 8:19
  such
• 8:20
  a
• 8:20
  long
• 8:20
  tenure
• 8:20
  of
• 8:21
  innovation.
• 8:21
  Got
• 8:21
  it,
• 8:21
  Got
• 8:22
  it.
• 8:22
  All
• 8:22
  right.
• 8:22
  We've
• 8:22
  moved
• 8:23
  from
• 8:23
  wound
• 8:23
  care
• 8:23
  to
• 8:23
  stage
• 8:24
  gates.
• 8:24
  I
• 8:24
  wonder
• 8:24
  what
• 8:25
  other
• 8:25
  cool
• 8:25
  words
• 8:25
  we're
• 8:26
  going
• 8:26
  to
• 8:26
  talk
• 8:26
  about
• 8:26
  in
• 8:26
  the
• 8:27
  remainder
• 8:27
  of
• 8:27
  this
• 8:28
  podcast.
• 8:28
  Really
• 8:28
  technical
• 8:29
  stuff
• 8:29
  I
• 8:29
  can
• 8:29
  throw
• 8:30
  at
• 8:30
  you?
• 8:30
  You
• 8:30
  tell
• 8:30
  me.
• 8:30
  Oh,
• 8:31
  God,
• 8:31
  no,
• 8:31
  no.
• 8:32
  I'm
• 8:32
  standing
• 8:32
  next
• 8:32
  to
• 8:32
  a
• 8:33
  molecular
• 8:33
  biologist.
• 8:34
  I'm
• 8:34
  not
• 8:34
  going
• 8:35
  to
• 8:35
  do
• 8:35
  that.
• 8:35
  All
• 8:36
  right,
• 8:36
  so
• 8:36
  your
• 8:36
  remit
• 8:37
  covers
• 8:37
  pot
• 8:37
  particularly,
• 8:38
  too,
• 8:38
  on
• 8:38
  the
• 8:38
  innovation
• 8:38
  side.
• 8:39
  The
• 8:40
  R
• 8:40
  and
• 8:40
  D
• 8:40
  side
• 8:40
  particularly
• 8:41
  covers
• 8:41
  organic
• 8:42
  and
• 8:42
  inorganic
• 8:43
  growth
• 8:43
  opportunities.
• 8:44
  So
• 8:44
  I'm
• 8:45
  curious,
• 8:45
  when
• 8:46
  you're
• 8:46
  evaluating
• 8:47
  what
• 8:47
  to
• 8:47
  do
• 8:47
  next,
• 8:48
  how
• 8:48
  do
• 8:48
  you
• 8:49
  decide
• 8:49
  between
• 8:49
  what
• 8:49
  do
• 8:49
  you
• 8:50
  build
• 8:50
  yourself
• 8:50
  and
• 8:50
  what
• 8:51
  do
• 8:51
  you
• 8:51
  go
• 8:51
  acquire?
• 8:52
  That
• 8:52
  is
• 8:52
  such
• 8:53
  a
• 8:53
  great
• 8:53
  question.
• 8:54
  So
• 8:54
  3M
• 8:54
  does
• 8:55
  look
• 8:55
  at
• 8:55
  organic
• 8:56
  and
• 8:56
  inorganic.
• 8:57
  My
• 8:57
  role
• 8:58
  is.
• 8:58
  Actually,
• 8:58
  I
• 8:59
  have
• 8:59
  a
• 8:59
  very
• 8:59
  long
• 9:00
  title.
• 9:00
  We
• 9:01
  said
• 9:01
  a
• 9:01
  short
• 9:01
  version
• 9:01
  of
• 9:02
  it.
• 9:02
  Yes,
• 9:02
  we
• 9:02
  did.
• 9:02
  At
• 9:02
  the
• 9:03
  beginning.
• 9:03
  Yes,
• 9:03
  we
• 9:03
  did.
• 9:03
  I'm
• 9:04
  head
• 9:04
  of
• 9:04
  R
• 9:04
  and
• 9:04
  D.
• 9:04
  Thank
• 9:04
  you
• 9:05
  for
• 9:05
  that.
• 9:05
  You're
• 9:05
  welcome.
• 9:06
  That
• 9:06
  is
• 9:06
  oftentimes
• 9:07
  the
• 9:07
  easiest
• 9:07
  way
• 9:08
  to
• 9:09
  cover
• 9:09
  it.
• 9:10
  But
• 9:10
  I
• 9:10
  also
• 9:10
  lead
• 9:11
  strategic
• 9:11
  development,
• 9:12
  which
• 9:12
  means
• 9:12
  partnerships.
• 9:13
  So
• 9:14
  in
• 9:14
  my
• 9:14
  function,
• 9:14
  we
• 9:15
  do
• 9:15
  do
• 9:15
  ma.
• 9:16
  We
• 9:16
  do
• 9:16
  inorganic,
• 9:17
  but
• 9:17
  I
• 9:17
  do
• 9:17
  more
• 9:18
  semi
• 9:19
  organic
• 9:20
  or
• 9:20
  semi
• 9:20
  inorganic.
• 9:21
  Okay,
• 9:22
  what
• 9:22
  is
• 9:22
  that?
• 9:23
  Yes,
• 9:23
  that's
• 9:23
  a
• 9:23
  great
• 9:23
  question.
• 9:24
  So
• 9:24
  3M
• 9:25
  fundamentally
• 9:25
  finds
• 9:26
  differentiation
• 9:27
  for
• 9:27
  our
• 9:27
  customers
• 9:28
  through
• 9:29
  technology.
• 9:30
  We
• 9:30
  know
• 9:30
  what
• 9:31
  we're
• 9:31
  very
• 9:31
  good
• 9:31
  at.
• 9:32
  We
• 9:32
  have
• 9:32
  the
• 9:32
  3M
• 9:33
  periodic
• 9:33
  table.
• 9:34
  We
• 9:34
  are
• 9:34
  processing
• 9:35
  experts,
• 9:35
  materials
• 9:36
  experts,
• 9:36
  adhesives
• 9:37
  experts.
• 9:38
  But
• 9:38
  we
• 9:38
  also
• 9:39
  know
• 9:39
  that
• 9:40
  we
• 9:40
  don't
• 9:40
  need
• 9:40
  to
• 9:40
  be
• 9:41
  the
• 9:41
  expert
• 9:41
  in
• 9:41
  everything.
• 9:42
  And
• 9:42
  so
• 9:43
  what
• 9:43
  we
• 9:43
  do
• 9:43
  is
• 9:44
  we
• 9:44
  love
• 9:44
  to
• 9:44
  offer
• 9:44
  the
• 9:45
  best
• 9:45
  innovation
• 9:46
  for
• 9:46
  the
• 9:46
  consumers.
• 9:47
  And
• 9:47
  if
• 9:47
  there
• 9:48
  is
• 9:48
  an
• 9:48
  area
• 9:48
  where
• 9:49
  somebody
• 9:49
  has
• 9:50
  a
• 9:50
  competitive
• 9:51
  strength
• 9:51
  or
• 9:51
  right
• 9:52
  to
• 9:52
  win
• 9:52
  that's
• 9:52
  greater
• 9:53
  than
• 9:53
  ours,
• 9:53
  we
• 9:53
  are
• 9:53
  humble
• 9:54
  enough
• 9:54
  to
• 9:54
  say
• 9:54
  that's
• 9:55
  wonderful,
• 9:56
  and
• 9:56
  we
• 9:56
  would
• 9:56
  love
• 9:56
  to
• 9:56
  partner.
• 9:57
  And
• 9:57
  that
• 9:58
  partnership
• 9:58
  is
• 9:58
  where
• 9:59
  you
• 9:59
  can
• 9:59
  create
• 9:59
  semi
• 10:00
  inorganic,
• 10:01
  and
• 10:01
  that's
• 10:01
  what
• 10:01
  falls
• 10:02
  within
• 10:02
  my
• 10:03
  realm.
• 10:03
  So
• 10:03
  you're
• 10:03
  looking
• 10:04
  at
• 10:04
  partnerships,
• 10:04
  and
• 10:04
  it
• 10:05
  could
• 10:05
  be
• 10:05
  a
• 10:05
  white
• 10:05
  label,
• 10:06
  it
• 10:06
  could
• 10:06
  be
• 10:08
  a
• 10:08
  Licensing
• 10:09
  deal.
• 10:09
  But
• 10:09
  it's
• 10:09
  fundamentally
• 10:10
  rooted
• 10:11
  in
• 10:12
  what
• 10:12
  do
• 10:12
  you
• 10:13
  need
• 10:13
  to
• 10:13
  commercialize
• 10:14
  this
• 10:14
  technology?
• 10:15
  And
• 10:15
  we
• 10:15
  find
• 10:16
  the
• 10:16
  right
• 10:16
  partners
• 10:16
  to
• 10:16
  do
• 10:17
  so.
• 10:17
  And
• 10:17
  do
• 10:17
  you
• 10:17
  take
• 10:18
  them
• 10:18
  back
• 10:18
  through
• 10:18
  that
• 10:18
  process
• 10:19
  you
• 10:19
  discussed
• 10:19
  in
• 10:19
  the
• 10:20
  last
• 10:20
  question
• 10:20
  too,
• 10:20
  when
• 10:20
  you
• 10:21
  do
• 10:21
  that?
• 10:21
  Yes,
• 10:21
  we
• 10:21
  marry
• 10:22
  them
• 10:22
  in
• 10:22
  our
• 10:22
  process.
• 10:23
  We
• 10:23
  have
• 10:24
  a
• 10:24
  different
• 10:24
  view
• 10:25
  of
• 10:25
  looking
• 10:25
  at
• 10:25
  the
• 10:26
  process
• 10:26
  depending
• 10:26
  on
• 10:27
  how
• 10:27
  much
• 10:27
  of
• 10:27
  the
• 10:27
  innovation
• 10:28
  is
• 10:28
  done
• 10:28
  internally
• 10:29
  versus
• 10:30
  externally.
• 10:31
  And
• 10:31
  it
• 10:31
  looks
• 10:32
  at
• 10:32
  the
• 10:32
  risk.
• 10:32
  When
• 10:33
  you're
• 10:33
  doing
• 10:33
  new
• 10:34
  to
• 10:34
  world
• 10:34
  technology,
• 10:35
  there's
• 10:35
  greater
• 10:36
  risk.
• 10:36
  And
• 10:36
  so
• 10:37
  you
• 10:37
  make
• 10:37
  sure
• 10:37
  that
• 10:37
  you
• 10:38
  have
• 10:38
  to
• 10:38
  de
• 10:38
  risk
• 10:38
  it
• 10:39
  at
• 10:39
  the
• 10:39
  appropriate
• 10:40
  phase
• 10:41
  stage
• 10:42
  gate.
• 10:42
  Right.
• 10:43
  So
• 10:43
  when
• 10:43
  you
• 10:43
  scale
• 10:44
  it,
• 10:44
  you
• 10:44
  have
• 10:44
  a
• 10:45
  product
• 10:45
  that
• 10:45
  you
• 10:45
  can
• 10:45
  reproduce
• 10:46
  at
• 10:46
  scale.
• 10:47
  Okay.
• 10:48
  And
• 10:48
  reproduce
• 10:49
  consistently.
• 10:49
  And
• 10:49
  that
• 10:49
  is
• 10:50
  extremely
• 10:50
  important
• 10:51
  to
• 10:51
  us,
• 10:51
  whether
• 10:51
  we
• 10:51
  launched
• 10:52
  fully
• 10:52
  organically
• 10:53
  or
• 10:53
  semi
• 10:54
  organically.
• 10:55
  Okay,
• 10:55
  got
• 10:55
  it.
• 10:55
  And
• 10:56
  so
• 10:56
  we
• 10:56
  adhere
• 10:56
  to
• 10:57
  that
• 10:57
  quality
• 10:57
  level
• 10:58
  and
• 10:58
  that
• 10:58
  rigor
• 10:59
  of
• 10:59
  innovation
• 10:59
  to
• 10:59
  the
• 10:59
  same
• 11:00
  degree,
• 11:00
  but
• 11:01
  we
• 11:01
  have
• 11:01
  a
• 11:01
  slight
• 11:01
  tilt
• 11:02
  on
• 11:02
  it.
• 11:02
  When
• 11:02
  you're
• 11:02
  working
• 11:02
  with
• 11:03
  partners.
• 11:03
  With
• 11:03
  partners.
• 11:03
  Okay,
• 11:04
  that
• 11:04
  makes
• 11:04
  sense.
• 11:04
  That
• 11:04
  makes
• 11:04
  sense,
• 11:05
  I
• 11:05
  think,
• 11:05
  fundamentally.
• 11:05
  Okay.
• 11:06
  One
• 11:06
  thing
• 11:06
  we
• 11:06
  haven't
• 11:06
  talked
• 11:06
  about
• 11:06
  is
• 11:07
  really
• 11:07
  the
• 11:07
  consumer
• 11:07
  yet
• 11:07
  at
• 11:08
  this
• 11:08
  point,
• 11:08
  at
• 11:08
  this
• 11:08
  point
• 11:09
  in
• 11:09
  time.
• 11:09
  And
• 11:09
  so,
• 11:09
  you
• 11:09
  know,
• 11:10
  one
• 11:10
  thing
• 11:10
  I'm
• 11:10
  learning
• 11:10
  at
• 11:10
  this
• 11:11
  conference
• 11:11
  is
• 11:11
  the
• 11:11
  DIY
• 11:12
  consumer,
• 11:12
  like,
• 11:13
  seemingly
• 11:13
  every
• 11:13
  consumer
• 11:14
  is
• 11:14
  changing
• 11:15
  very
• 11:15
  significantly.
• 11:16
  Like,
• 11:16
  and
• 11:16
  the
• 11:17
  way
• 11:17
  I
• 11:17
  would
• 11:17
  sum
• 11:17
  it
• 11:17
  up
• 11:17
  is
• 11:18
  there's
• 11:18
  a
• 11:18
  lot
• 11:18
  more
• 11:19
  people
• 11:19
  that
• 11:19
  are
• 11:20
  less
• 11:20
  skilled
• 11:20
  at
• 11:21
  DIY
• 11:21
  projects
• 11:22
  but
• 11:22
  are
• 11:22
  trying
• 11:22
  to
• 11:22
  do
• 11:22
  them
• 11:23
  for
• 11:23
  the
• 11:23
  first
• 11:23
  time.
• 11:24
  So
• 11:24
  I'm
• 11:24
  curious
• 11:25
  for
• 11:25
  this
• 11:25
  industry
• 11:26
  in
• 11:26
  particular,
• 11:26
  how
• 11:27
  does
• 11:27
  that
• 11:28
  impact,
• 11:28
  if
• 11:28
  at
• 11:29
  all,
• 11:29
  how
• 11:29
  3M
• 11:30
  approaches,
• 11:30
  product
• 11:31
  innovation
• 11:31
  and
• 11:31
  product
• 11:31
  development.
• 11:32
  It
• 11:32
  aligns
• 11:33
  perfectly
• 11:33
  with
• 11:33
  us.
• 11:34
  A
• 11:34
  big
• 11:35
  aspect
• 11:35
  of
• 11:35
  how
• 11:35
  we
• 11:35
  innovate
• 11:36
  is
• 11:36
  that
• 11:36
  we
• 11:36
  take
• 11:37
  highly
• 11:37
  technical
• 11:37
  solutions
• 11:38
  and
• 11:39
  we
• 11:39
  make
• 11:39
  them
• 11:39
  as
• 11:39
  seamless
• 11:40
  as
• 11:40
  possible
• 11:41
  to
• 11:42
  the
• 11:42
  consumer.
• 11:43
  We
• 11:43
  will
• 11:44
  do
• 11:44
  the
• 11:44
  technical
• 11:45
  part.
• 11:45
  We
• 11:45
  just
• 11:46
  want
• 11:46
  to
• 11:46
  solve
• 11:46
  your
• 11:46
  problems,
• 11:47
  make
• 11:47
  your
• 11:48
  life
• 11:48
  easier
• 11:48
  with
• 11:48
  our
• 11:49
  products.
• 11:50
  And
• 11:50
  so
• 11:50
  if
• 11:50
  you
• 11:50
  look
• 11:50
  at
• 11:51
  the
• 11:51
  consumer
• 11:51
  trends,
• 11:52
  when
• 11:52
  you're
• 11:52
  looking
• 11:52
  at
• 11:52
  the
• 11:53
  generational
• 11:53
  shift
• 11:54
  and
• 11:54
  where
• 11:55
  the
• 11:55
  purchasing
• 11:55
  power
• 11:56
  will
• 11:56
  reside
• 11:56
  by
• 11:56
  2030,
• 11:57
  it
• 11:57
  is
• 11:57
  shifting
• 11:58
  to
• 11:58
  younger
• 11:59
  millennials
• 11:59
  and
• 11:59
  gen
• 12:00
  zers.
• 12:01
  Gen
• 12:01
  Z
• 12:01
  and
• 12:02
  millennials
• 12:03
  view
• 12:03
  their
• 12:04
  homes
• 12:04
  differently.
• 12:05
  They're
• 12:06
  investing
• 12:06
  differently
• 12:07
  than
• 12:07
  some
• 12:07
  of
• 12:08
  the
• 12:08
  previous
• 12:08
  generations,
• 12:09
  such
• 12:09
  as
• 12:09
  baby
• 12:10
  boomers,
• 12:10
  Gen
• 12:10
  Xers,
• 12:11
  or
• 12:11
  even
• 12:11
  elder
• 12:11
  millennials.
• 12:12
  Home
• 12:12
  ownership
• 12:13
  is
• 12:13
  delayed.
• 12:14
  We're
• 12:14
  seeing
• 12:15
  at
• 12:15
  the
• 12:16
  age
• 12:16
  30,
• 12:16
  it
• 12:16
  was
• 12:17
  almost
• 12:17
  double
• 12:17
  the
• 12:18
  amount
• 12:18
  of
• 12:18
  homeowners
• 12:19
  when
• 12:19
  you
• 12:19
  were
• 12:19
  looking
• 12:20
  at
• 12:20
  the
• 12:20
  previous
• 12:20
  generation
• 12:21
  versus
• 12:22
  when
• 12:22
  you
• 12:22
  look
• 12:22
  at
• 12:23
  today's
• 12:24
  30
• 12:24
  year
• 12:24
  old.
• 12:25
  And
• 12:25
  so
• 12:26
  we
• 12:26
  have
• 12:26
  to
• 12:26
  think
• 12:26
  of,
• 12:26
  we
• 12:27
  have
• 12:27
  to
• 12:27
  meet
• 12:27
  the
• 12:27
  consumers
• 12:28
  where
• 12:28
  they're
• 12:29
  at
• 12:29
  and
• 12:29
  think
• 12:29
  about
• 12:29
  how
• 12:30
  do
• 12:30
  we
• 12:30
  solve
• 12:31
  their
• 12:31
  problems.
• 12:32
  They're
• 12:32
  looking
• 12:33
  to
• 12:33
  spend
• 12:33
  their
• 12:33
  Time
• 12:34
  differently.
• 12:34
  You
• 12:35
  know,
• 12:35
  they're.
• 12:35
  You
• 12:35
  know,
• 12:35
  when
• 12:36
  you
• 12:36
  look
• 12:36
  at
• 12:36
  baby
• 12:36
  boomers,
• 12:37
  the
• 12:37
  main
• 12:37
  value
• 12:37
  proposition
• 12:38
  when
• 12:38
  they
• 12:38
  were
• 12:39
  seeking
• 12:39
  products,
• 12:40
  whether
• 12:40
  in
• 12:40
  the
• 12:40
  DIY
• 12:41
  segment
• 12:41
  or
• 12:42
  any
• 12:42
  aspect
• 12:42
  of
• 12:42
  their
• 12:42
  life,
• 12:43
  was
• 12:43
  primarily
• 12:44
  focused
• 12:44
  around
• 12:44
  utility.
• 12:46
  You
• 12:46
  know,
• 12:46
  the
• 12:47
  younger
• 12:47
  generations
• 12:47
  want
• 12:48
  to
• 12:48
  experience
• 12:49
  more.
• 12:50
  They
• 12:50
  want
• 12:50
  their
• 12:51
  uniqueness
• 12:51
  to
• 12:52
  be
• 12:52
  felt
• 12:52
  and
• 12:52
  experienced
• 12:53
  in
• 12:53
  the
• 12:53
  products
• 12:53
  that
• 12:54
  they
• 12:54
  buy
• 12:54
  and
• 12:54
  in
• 12:54
  the
• 12:55
  experience
• 12:55
  that
• 12:55
  they
• 12:55
  create
• 12:55
  when
• 12:56
  they're
• 12:56
  using
• 12:56
  their
• 12:56
  products.
• 12:57
  Huh.
• 12:57
  And
• 12:58
  we
• 12:58
  have
• 12:58
  to
• 12:59
  make
• 12:59
  sure
• 12:59
  we
• 13:00
  shift
• 13:00
  along
• 13:00
  with
• 13:00
  them.
• 13:01
  And
• 13:01
  so
• 13:01
  we
• 13:01
  are
• 13:02
  very
• 13:02
  aware
• 13:03
  of
• 13:03
  the
• 13:03
  shift.
• 13:04
  And
• 13:04
  we
• 13:05
  want
• 13:05
  to
• 13:05
  respect
• 13:06
  our
• 13:06
  heritage
• 13:06
  and
• 13:06
  continue
• 13:07
  to
• 13:07
  support
• 13:08
  the
• 13:08
  dynamics
• 13:08
  of
• 13:09
  the
• 13:09
  consumers
• 13:09
  that
• 13:09
  we've
• 13:10
  had
• 13:10
  for
• 13:11
  many
• 13:12
  years
• 13:12
  while
• 13:13
  bringing
• 13:13
  in
• 13:13
  more
• 13:14
  consumers
• 13:15
  into
• 13:16
  our
• 13:16
  categories.
• 13:16
  And
• 13:17
  we
• 13:17
  think
• 13:17
  we
• 13:17
  have
• 13:17
  the
• 13:17
  right
• 13:18
  products
• 13:18
  and
• 13:18
  we're
• 13:18
  well
• 13:18
  positioned.
• 13:19
  But
• 13:20
  you
• 13:20
  have
• 13:20
  to
• 13:20
  be
• 13:20
  honest
• 13:21
  with
• 13:21
  yourself
• 13:22
  because
• 13:23
  the
• 13:23
  brand
• 13:24
  awareness
• 13:25
  and
• 13:25
  the
• 13:25
  grassroots
• 13:26
  way,
• 13:26
  we
• 13:27
  have
• 13:27
  created
• 13:27
  a
• 13:27
  lot
• 13:28
  of
• 13:28
  franchises.
• 13:29
  We're
• 13:29
  gonna
• 13:30
  have
• 13:30
  to
• 13:30
  speak
• 13:30
  to
• 13:30
  a
• 13:30
  new
• 13:30
  consumer
• 13:31
  and
• 13:31
  start
• 13:31
  again.
• 13:32
  We're
• 13:32
  ready
• 13:33
  to
• 13:33
  do
• 13:33
  it.
• 13:33
  But
• 13:33
  you
• 13:33
  have
• 13:33
  to
• 13:34
  be
• 13:34
  open
• 13:34
  and
• 13:34
  honest
• 13:34
  and
• 13:35
  know
• 13:35
  that
• 13:35
  that's
• 13:35
  the
• 13:35
  task
• 13:35
  at
• 13:36
  hand.
• 13:36
  Right.
• 13:36
  What
• 13:36
  got
• 13:36
  you
• 13:36
  there
• 13:37
  is
• 13:37
  not
• 13:37
  gonna
• 13:37
  get
• 13:38
  you
• 13:38
  there.
• 13:38
  That
• 13:38
  is
• 13:39
  correct.
• 13:39
  Got
• 13:39
  you
• 13:39
  here
• 13:39
  is
• 13:39
  not
• 13:39
  gonna
• 13:40
  get
• 13:40
  you
• 13:40
  there.
• 13:41
  That's
• 13:41
  really
• 13:41
  interesting
• 13:42
  though.
• 13:42
  I'd
• 13:42
  never
• 13:42
  thought
• 13:42
  about
• 13:42
  that.
• 13:42
  So
• 13:43
  what
• 13:43
  you're
• 13:43
  saying
• 13:43
  is
• 13:43
  the
• 13:44
  older
• 13:44
  generations
• 13:44
  were
• 13:45
  more
• 13:45
  focused
• 13:45
  on
• 13:45
  utility.
• 13:46
  I
• 13:46
  just
• 13:46
  got
• 13:46
  a
• 13:46
  job
• 13:47
  I
• 13:47
  need
• 13:47
  to
• 13:47
  get
• 13:47
  done.
• 13:47
  I
• 13:47
  need
• 13:47
  the
• 13:48
  confidence
• 13:48
  the
• 13:48
  products
• 13:49
  that
• 13:49
  I'm
• 13:49
  going
• 13:49
  to
• 13:49
  buy
• 13:50
  is
• 13:50
  going
• 13:50
  to
• 13:50
  do
• 13:50
  that.
• 13:51
  But
• 13:51
  you're
• 13:51
  saying
• 13:52
  that
• 13:52
  the
• 13:52
  younger
• 13:53
  generations
• 13:53
  are
• 13:53
  attaching
• 13:54
  things
• 13:54
  like
• 13:54
  the
• 13:55
  experience
• 13:56
  that
• 13:56
  they
• 13:56
  feel
• 13:56
  around
• 13:57
  the
• 13:57
  product
• 13:58
  into
• 13:58
  their
• 13:58
  purchasing
• 13:59
  decision.
• 13:59
  What
• 13:59
  is
• 14:00
  all
• 14:00
  that
• 14:00
  goes
• 14:00
  into
• 14:00
  the
• 14:01
  experience
• 14:01
  of
• 14:01
  the
• 14:02
  product
• 14:02
  in
• 14:02
  their
• 14:03
  purchasing
• 14:03
  decision?
• 14:03
  So
• 14:04
  of
• 14:04
  course
• 14:05
  we're
• 14:05
  making
• 14:05
  generalization.
• 14:06
  Then
• 14:07
  of
• 14:07
  course
• 14:07
  there's
• 14:08
  a
• 14:08
  gradient
• 14:08
  or
• 14:09
  a
• 14:09
  degree.
• 14:09
  So
• 14:09
  I
• 14:09
  want
• 14:09
  to
• 14:10
  make
• 14:10
  sure
• 14:10
  I
• 14:10
  say
• 14:10
  that.
• 14:10
  So
• 14:11
  we're
• 14:11
  looking
• 14:11
  at.
• 14:12
  Spoken
• 14:12
  like
• 14:13
  a
• 14:13
  true
• 14:13
  scientist.
• 14:13
  Yes.
• 14:14
  Yes.
• 14:14
  I
• 14:14
  just
• 14:14
  want
• 14:14
  to
• 14:14
  make
• 14:15
  sure
• 14:15
  that,
• 14:15
  you
• 14:15
  know,
• 14:15
  we're
• 14:16
  speaking
• 14:16
  high
• 14:16
  level
• 14:16
  for
• 14:17
  the
• 14:17
  purpose
• 14:17
  of
• 14:17
  this
• 14:17
  conversation,
• 14:18
  but
• 14:18
  we
• 14:18
  know
• 14:18
  there's
• 14:18
  nuance,
• 14:19
  nuance,
• 14:20
  geographically
• 14:21
  nuance,
• 14:21
  even
• 14:21
  the
• 14:22
  subsets
• 14:22
  of
• 14:22
  the
• 14:22
  generations.
• 14:23
  So
• 14:24
  let's
• 14:24
  talk
• 14:24
  about,
• 14:25
  you
• 14:25
  know,
• 14:25
  we're
• 14:25
  at
• 14:25
  the
• 14:26
  DIY
• 14:26
  summit,
• 14:26
  but
• 14:27
  the
• 14:27
  easiest
• 14:27
  one
• 14:27
  for
• 14:27
  me
• 14:27
  to
• 14:28
  speak
• 14:28
  about
• 14:28
  is
• 14:28
  Scotch
• 14:29
  Brite.
• 14:29
  Okay.
• 14:29
  Because
• 14:29
  it's
• 14:30
  an
• 14:30
  example
• 14:30
  that
• 14:30
  I
• 14:30
  gave
• 14:31
  to
• 14:31
  our,
• 14:32
  my
• 14:32
  peers
• 14:33
  in
• 14:33
  the,
• 14:34
  in
• 14:34
  the
• 14:34
  talk
• 14:34
  that
• 14:34
  I
• 14:34
  gave
• 14:35
  as
• 14:35
  a
• 14:35
  keynote
• 14:35
  speaker,
• 14:36
  I
• 14:36
  spoke
• 14:36
  about
• 14:36
  the
• 14:37
  Scotch
• 14:37
  Brite
• 14:37
  speaker
• 14:38
  scouring
• 14:38
  heavy
• 14:38
  duty
• 14:38
  sponge
• 14:39
  that
• 14:39
  we
• 14:39
  launched
• 14:39
  in
• 14:39
  1960.
• 14:41
  It
• 14:42
  is,
• 14:42
  I
• 14:42
  hope
• 14:42
  you
• 14:42
  have
• 14:43
  one.
• 14:43
  It
• 14:43
  is
• 14:44
  a
• 14:44
  green
• 14:44
  non
• 14:45
  woven.
• 14:45
  Yep.
• 14:46
  With
• 14:46
  a
• 14:46
  yellow
• 14:47
  cellulose
• 14:47
  sponge
• 14:48
  laminated
• 14:49
  it
• 14:49
  was
• 14:49
  launched
• 14:49
  in
• 14:49
  1960.
• 14:50
  I've
• 14:51
  got
• 14:51
  more
• 14:51
  than
• 14:51
  one.
• 14:51
  I
• 14:51
  hope
• 14:51
  you
• 14:52
  do.
• 14:52
  Thank
• 14:52
  you.
• 14:52
  Please.
• 14:53
  Thank
• 14:53
  you
• 14:53
  for
• 14:53
  supporting
• 14:54
  us
• 14:54
  in
• 14:54
  multiple.
• 14:54
  Rooms
• 14:54
  of
• 14:55
  the
• 14:55
  house.
• 14:55
  Yes.
• 14:55
  And
• 14:56
  I
• 14:56
  could
• 14:56
  bore
• 14:56
  you
• 14:56
  to
• 14:56
  death
• 14:57
  or
• 14:57
  excite
• 14:58
  you
• 14:58
  by
• 14:58
  walking
• 14:58
  you
• 14:59
  through
• 14:59
  the
• 15:00
  advanced
• 15:00
  technology
• 15:00
  and
• 15:01
  the
• 15:01
  innovation
• 15:01
  that
• 15:02
  went
• 15:02
  into
• 15:02
  that.
• 15:02
  In
• 15:02
  the
• 15:02
  1960s,
• 15:04
  we
• 15:04
  solved
• 15:04
  a
• 15:04
  consumer
• 15:05
  problem.
• 15:05
  At
• 15:05
  the
• 15:06
  time,
• 15:06
  consumers
• 15:07
  either
• 15:07
  had
• 15:07
  aluminum
• 15:08
  scrubbing
• 15:08
  pads
• 15:09
  or
• 15:09
  they
• 15:09
  had
• 15:09
  washcloths.
• 15:10
  And
• 15:10
  so
• 15:11
  they
• 15:11
  needed
• 15:11
  to
• 15:11
  use
• 15:11
  multiple
• 15:12
  tools
• 15:12
  or
• 15:13
  if
• 15:13
  they
• 15:13
  wanted
• 15:13
  to
• 15:15
  adjust
• 15:15
  how
• 15:15
  they
• 15:15
  were
• 15:16
  cleaning
• 15:16
  an
• 15:16
  element,
• 15:17
  they
• 15:17
  had
• 15:17
  to
• 15:18
  use
• 15:18
  again,
• 15:18
  switch
• 15:19
  out
• 15:19
  what
• 15:20
  they
• 15:20
  were
• 15:20
  using.
• 15:21
  So
• 15:21
  what
• 15:21
  Scotch
• 15:22
  Brite
• 15:22
  did
• 15:22
  was
• 15:22
  they
• 15:22
  innovated
• 15:23
  and
• 15:23
  they
• 15:23
  created
• 15:24
  this
• 15:24
  non
• 15:24
  woven
• 15:24
  heavy
• 15:25
  duty
• 15:25
  scrubbing
• 15:25
  pad.
• 15:26
  And
• 15:26
  what
• 15:26
  the
• 15:26
  non
• 15:27
  woven
• 15:27
  does
• 15:27
  is
• 15:28
  it
• 15:28
  allows
• 15:28
  the
• 15:28
  surface
• 15:29
  area
• 15:29
  to
• 15:29
  have
• 15:29
  multiple
• 15:29
  contact
• 15:30
  points
• 15:31
  and
• 15:31
  allows
• 15:32
  you
• 15:32
  to
• 15:32
  apply
• 15:33
  pressure.
• 15:33
  And
• 15:33
  that
• 15:33
  pressure
• 15:34
  allows
• 15:34
  the
• 15:35
  controllability
• 15:35
  of
• 15:36
  how
• 15:36
  heavy
• 15:36
  duty
• 15:36
  you
• 15:36
  want
• 15:37
  to
• 15:37
  scrub.
• 15:37
  And
• 15:37
  of
• 15:37
  course,
• 15:37
  if
• 15:38
  you
• 15:38
  want
• 15:38
  to
• 15:38
  wipe,
• 15:38
  you
• 15:38
  flip
• 15:39
  it
• 15:39
  over
• 15:39
  to
• 15:39
  a
• 15:39
  cellulose
• 15:40
  sponge
• 15:40
  and
• 15:40
  it
• 15:40
  works
• 15:41
  great.
• 15:42
  That
• 15:42
  product
• 15:43
  was
• 15:43
  launched
• 15:43
  in
• 15:43
  1960
• 15:44
  and
• 15:44
  still
• 15:45
  does
• 15:45
  very
• 15:46
  well.
• 15:47
  I
• 15:47
  have
• 15:47
  been
• 15:48
  in
• 15:49
  our
• 15:49
  retailers.
• 15:50
  When
• 15:50
  I
• 15:50
  see
• 15:51
  an
• 15:51
  individual,
• 15:52
  they'll
• 15:52
  walk
• 15:52
  by
• 15:53
  the
• 15:54
  scouring
• 15:55
  planogram.
• 15:56
  They
• 15:56
  won't
• 15:56
  even
• 15:57
  look
• 15:57
  at
• 15:57
  the
• 15:57
  shelf.
• 15:58
  They
• 15:58
  will
• 15:58
  reach
• 15:58
  out,
• 15:58
  they
• 15:59
  will
• 15:59
  grab.
• 15:59
  Their
• 15:59
  Scotch
• 16:00
  Bright,
• 16:00
  know
• 16:00
  it
• 16:00
  that
• 16:00
  well.
• 16:01
  They
• 16:01
  throw
• 16:01
  it
• 16:01
  in.
• 16:01
  Yes.
• 16:02
  Because
• 16:02
  it's
• 16:02
  generational.
• 16:03
  They
• 16:03
  know
• 16:03
  it
• 16:04
  works.
• 16:04
  They
• 16:05
  know
• 16:05
  3M
• 16:05
  is
• 16:05
  quality.
• 16:06
  And
• 16:06
  therefore
• 16:07
  why
• 16:07
  are
• 16:07
  they
• 16:08
  going
• 16:08
  to
• 16:08
  evaluate
• 16:09
  the
• 16:09
  planogram
• 16:10
  they
• 16:10
  have
• 16:10
  what
• 16:10
  they
• 16:10
  have.
• 16:11
  Yeah.
• 16:11
  Now,
• 16:12
  I
• 16:12
  have
• 16:12
  no
• 16:12
  idea
• 16:12
  where
• 16:13
  you're
• 16:13
  going
• 16:13
  with
• 16:13
  this
• 16:13
  at
• 16:13
  all.
• 16:14
  Keep
• 16:14
  going.
• 16:14
  This
• 16:14
  is
• 16:14
  great.
• 16:15
  I
• 16:15
  have
• 16:15
  a
• 16:15
  great.
• 16:15
  No,
• 16:16
  this
• 16:16
  is
• 16:16
  great.
• 16:17
  No,
• 16:17
  this
• 16:17
  is
• 16:17
  great.
• 16:17
  No,
• 16:18
  you're
• 16:18
  doing
• 16:18
  great.
• 16:19
  No,
• 16:19
  it's
• 16:19
  more.
• 16:19
  No,
• 16:19
  it's
• 16:20
  more
• 16:20
  like
• 16:20
  I
• 16:20
  just
• 16:21
  have.
• 16:21
  No,
• 16:21
  I
• 16:21
  can't
• 16:22
  consist
• 16:22
  of.
• 16:22
  Conceptualize
• 16:22
  where
• 16:22
  it's
• 16:23
  going.
• 16:23
  You're
• 16:23
  weaving
• 16:24
  a
• 16:24
  good
• 16:24
  yarn.
• 16:24
  To
• 16:25
  be
• 16:25
  fair,
• 16:25
  I
• 16:25
  am
• 16:25
  jet
• 16:25
  lag.
• 16:26
  So
• 16:26
  you
• 16:26
  would
• 16:27
  be
• 16:27
  both
• 16:27
  you
• 16:27
  and
• 16:27
  me.
• 16:27
  Both.
• 16:29
  But
• 16:29
  we
• 16:29
  most
• 16:29
  recently
• 16:30
  launched
• 16:30
  in
• 16:31
  January,
• 16:32
  a
• 16:32
  new
• 16:32
  scouring
• 16:33
  system.
• 16:34
  Okay.
• 16:34
  Looking
• 16:35
  at
• 16:35
  new
• 16:35
  abrasives,
• 16:36
  new
• 16:36
  non
• 16:36
  wovens,
• 16:37
  new
• 16:38
  sponge
• 16:39
  material.
• 16:39
  And
• 16:40
  it's
• 16:40
  rather
• 16:40
  than
• 16:41
  the
• 16:41
  green
• 16:41
  and
• 16:41
  the
• 16:42
  yellow
• 16:42
  that
• 16:42
  many
• 16:43
  of
• 16:43
  our
• 16:43
  consumers
• 16:44
  want
• 16:44
  to
• 16:44
  see,
• 16:44
  they
• 16:45
  don't
• 16:45
  want
• 16:45
  us
• 16:45
  to
• 16:45
  change
• 16:45
  it.
• 16:46
  The
• 16:46
  younger
• 16:47
  generations,
• 16:47
  they
• 16:47
  want
• 16:47
  to
• 16:48
  feel
• 16:48
  more
• 16:48
  uniqueness.
• 16:49
  So
• 16:49
  we
• 16:49
  launched
• 16:49
  in
• 16:50
  brighter
• 16:50
  colors,
• 16:51
  purple,
• 16:52
  pink,
• 16:53
  green.
• 16:53
  We
• 16:54
  have
• 16:54
  more
• 16:54
  modernized
• 16:55
  handles.
• 16:56
  Oftentimes
• 16:56
  when
• 16:56
  you
• 16:57
  shop
• 16:57
  the
• 16:57
  Scotch
• 16:57
  Brite
• 16:58
  aisle,
• 16:58
  you'll
• 16:58
  see
• 16:59
  that
• 16:59
  the
• 16:59
  handles
• 17:00
  are
• 17:00
  more
• 17:00
  toward
• 17:00
  a
• 17:01
  utility
• 17:01
  purpose.
• 17:02
  You
• 17:02
  have
• 17:02
  white
• 17:02
  handles.
• 17:04
  You
• 17:04
  can
• 17:04
  have
• 17:04
  soap
• 17:04
  control.
• 17:05
  Not
• 17:05
  soap
• 17:05
  control,
• 17:07
  but
• 17:07
  when
• 17:07
  you're
• 17:07
  looking
• 17:08
  at
• 17:08
  the
• 17:08
  younger
• 17:08
  generation,
• 17:09
  we're
• 17:09
  doing
• 17:09
  more
• 17:10
  Modern
• 17:10
  looks
• 17:11
  that
• 17:11
  people
• 17:11
  are
• 17:11
  proud
• 17:11
  to
• 17:12
  keep
• 17:13
  on
• 17:13
  their
• 17:13
  counter
• 17:14
  versus
• 17:14
  how
• 17:14
  hiding
• 17:15
  underneath
• 17:15
  your
• 17:15
  counter.
• 17:16
  If
• 17:16
  you
• 17:16
  look
• 17:17
  at
• 17:17
  the
• 17:17
  older
• 17:18
  generation,
• 17:19
  they
• 17:19
  have
• 17:19
  a
• 17:19
  loyalty
• 17:20
  to
• 17:20
  Scotch
• 17:20
  Brite,
• 17:21
  and
• 17:21
  we
• 17:21
  look
• 17:22
  at
• 17:22
  the
• 17:22
  newer
• 17:22
  generations
• 17:23
  up
• 17:23
  and
• 17:23
  coming,
• 17:24
  we
• 17:24
  want
• 17:24
  to
• 17:24
  give
• 17:24
  them
• 17:25
  a
• 17:25
  different
• 17:25
  experience.
• 17:25
  And
• 17:26
  they
• 17:26
  may
• 17:26
  not
• 17:27
  necessarily.
• 17:27
  Some
• 17:28
  of
• 17:28
  them
• 17:28
  do,
• 17:28
  and
• 17:28
  we're
• 17:29
  happy
• 17:29
  if
• 17:29
  they
• 17:29
  do.
• 17:30
  They
• 17:30
  may
• 17:30
  not
• 17:30
  necessarily
• 17:31
  want
• 17:32
  their
• 17:32
  green
• 17:33
  and
• 17:33
  yellow
• 17:33
  sponge.
• 17:33
  They
• 17:33
  want
• 17:34
  something
• 17:34
  new,
• 17:34
  fresh,
• 17:35
  more
• 17:35
  expressive.
• 17:36
  And
• 17:36
  so
• 17:36
  we're
• 17:37
  leaning
• 17:37
  into
• 17:37
  that.
• 17:38
  Wow.
• 17:38
  Okay.
• 17:39
  Did
• 17:39
  I
• 17:39
  get
• 17:39
  there?
• 17:40
  No,
• 17:40
  you
• 17:40
  totally
• 17:41
  did.
• 17:41
  And
• 17:41
  I
• 17:41
  was.
• 17:41
  And
• 17:42
  I
• 17:42
  was
• 17:42
  just.
• 17:42
  No,
• 17:43
  I
• 17:43
  was.
• 17:43
  I
• 17:43
  say
• 17:43
  that
• 17:44
  as
• 17:44
  a
• 17:44
  comment
• 17:44
  because
• 17:44
  I
• 17:44
  was
• 17:44
  like,
• 17:45
  I
• 17:45
  cannot.
• 17:46
  You
• 17:46
  know,
• 17:46
  usually
• 17:46
  I
• 17:46
  can
• 17:47
  kind
• 17:47
  of,
• 17:47
  especially
• 17:47
  on
• 17:47
  the
• 17:47
  merchandise
• 17:48
  and
• 17:48
  the
• 17:48
  product
• 17:48
  side
• 17:48
  can
• 17:48
  usually
• 17:49
  envision
• 17:49
  where
• 17:49
  you're
• 17:50
  going
• 17:50
  to
• 17:50
  go
• 17:50
  next.
• 17:50
  And
• 17:50
  I
• 17:50
  was
• 17:50
  like,
• 17:51
  I
• 17:51
  was
• 17:51
  not
• 17:51
  thinking
• 17:52
  that
• 17:52
  you're
• 17:52
  going
• 17:52
  to
• 17:52
  tell
• 17:52
  me
• 17:52
  you
• 17:53
  were
• 17:53
  adapting
• 17:54
  the
• 17:54
  products
• 17:54
  for
• 17:54
  the
• 17:55
  younger
• 17:55
  generations
• 17:56
  to
• 17:56
  make
• 17:56
  them
• 17:56
  feel
• 17:57
  more,
• 17:57
  I
• 17:58
  guess,
• 17:58
  proud,
• 17:58
  for
• 17:58
  lack
• 17:58
  of
• 17:59
  a
• 17:59
  better
• 17:59
  word,
• 17:59
  of
• 17:59
  displaying
• 18:00
  the
• 18:00
  products,
• 18:00
  you
• 18:01
  know,
• 18:01
  on
• 18:01
  their
• 18:01
  countertops
• 18:02
  or
• 18:02
  whatever
• 18:02
  in
• 18:02
  their
• 18:03
  home
• 18:03
  by
• 18:03
  way
• 18:03
  of
• 18:04
  color.
• 18:04
  I
• 18:05
  wasn't
• 18:05
  anticipating
• 18:06
  that
• 18:06
  at
• 18:06
  all.
• 18:07
  So
• 18:07
  that's
• 18:07
  very,
• 18:07
  very
• 18:08
  interesting.
• 18:08
  All
• 18:08
  right,
• 18:08
  well,
• 18:08
  let's
• 18:09
  get
• 18:09
  you
• 18:09
  out
• 18:09
  of
• 18:09
  here
• 18:09
  on
• 18:09
  this.
• 18:09
  Thank
• 18:10
  you.
• 18:10
  Have
• 18:10
  you
• 18:10
  been
• 18:11
  to
• 18:11
  this
• 18:11
  conference
• 18:11
  before?
• 18:12
  Nope.
• 18:12
  This
• 18:13
  is
• 18:13
  my
• 18:13
  first
• 18:14
  time.
• 18:14
  I'm
• 18:14
  so
• 18:14
  happy
• 18:15
  to
• 18:15
  be
• 18:15
  here.
• 18:15
  It
• 18:16
  was
• 18:16
  a
• 18:16
  positive
• 18:17
  experience.
• 18:19
  I
• 18:19
  hope
• 18:19
  to
• 18:19
  come
• 18:19
  back
• 18:20
  again.
• 18:20
  I
• 18:21
  was
• 18:21
  also
• 18:21
  a
• 18:21
  speaker
• 18:22
  here,
• 18:22
  which
• 18:22
  I
• 18:22
  felt.
• 18:23
  I
• 18:23
  felt
• 18:24
  honored
• 18:24
  to
• 18:24
  be
• 18:25
  invited,
• 18:25
  but
• 18:26
  our
• 18:26
  retailers
• 18:27
  are
• 18:27
  here
• 18:28
  and
• 18:28
  the
• 18:28
  openness,
• 18:29
  the
• 18:29
  candid
• 18:29
  conversation,
• 18:30
  the
• 18:31
  connections
• 18:31
  that
• 18:31
  I
• 18:31
  made,
• 18:31
  I'm
• 18:32
  very
• 18:32
  excited.
• 18:33
  I
• 18:33
  leave
• 18:33
  energized.
• 18:34
  This
• 18:35
  has
• 18:35
  been
• 18:35
  a
• 18:35
  really
• 18:35
  great
• 18:35
  conference.
• 18:36
  Yeah.
• 18:36
  A
• 18:36
  lot
• 18:36
  of
• 18:36
  high
• 18:36
  level
• 18:37
  executives
• 18:37
  here,
• 18:37
  too,
• 18:38
  which
• 18:38
  I
• 18:38
  think
• 18:38
  is
• 18:38
  really,
• 18:39
  really
• 18:39
  important
• 18:40
  as
• 18:40
  a
• 18:40
  line
• 18:41
  of
• 18:41
  differentiation
• 18:42
  for
• 18:42
  the
• 18:42
  DIY
• 18:43
  Summit,
• 18:43
  too,
• 18:43
  so.
• 18:44
  Well,
• 18:44
  thank
• 18:45
  you.
• 18:45
  Yes,
• 18:45
  thank
• 18:46
  you.
• 18:46
  Thank
• 18:46
  you
• 18:46
  for
• 18:46
  doing
• 18:47
  that.
• 18:47
  That
• 18:47
  was
• 18:47
  fun.
• 18:47
  We
• 18:48
  had
• 18:48
  a
• 18:48
  good
• 18:48
  time.
• 18:48
  Yep.
• 18:49
  Fellow
• 18:49
  Minnesotan,
• 18:49
  again,
• 18:50
  won't
• 18:51
  say
• 18:51
  where
• 18:51
  you're
• 18:51
  from
• 18:51
  or
• 18:52
  where
• 18:52
  I
• 18:52
  live
• 18:52
  because
• 18:52
  I
• 18:52
  know
• 18:53
  there's
• 18:53
  fighting
• 18:53
  words
• 18:54
  between
• 18:54
  us.
• 18:54
  But
• 18:54
  anyway,
• 18:55
  thanks
• 18:55
  to
• 18:56
  Vuzion
• 18:56
  and
• 18:56
  to
• 18:56
  the
• 18:57
  DIY
• 18:57
  summit
• 18:57
  for
• 18:58
  asking
• 18:58
  us
• 18:58
  at
• 18:59
  OmniTalk
• 18:59
  to
• 18:59
  be
• 18:59
  here
• 19:00
  to
• 19:00
  bring
• 19:00
  you
• 19:00
  coverage
• 19:01
  with
• 19:01
  all
• 19:01
  these
• 19:02
  great
• 19:02
  executives
• 19:03
  in
• 19:03
  and
• 19:03
  around
• 19:03
  retail.
• 19:04
  And
• 19:05
  as
• 19:05
  always,
• 19:05
  be
• 19:06
  careful
• 19:06
  out
• 19:06
  there.