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Why reputation alone is no longer enough in legal marketing with Tricia Weener, Chief Marketing & Business Development Officer at Linklaters
For decades, the legal sector has been built around deep partner relationships, reputation and specialist expertise. But buying behaviour is changing – and the traditional model is under pressure.
This week, Benedict speaks to Tricia Weener, Chief Marketing & Business Development Officer at Linklaters, about how law firms are adapting to a more complex, competitive and procurement-led market.
As clients become more global, more formal in how they buy and more demanding in what they expect from their advisers, reputation alone is no longer enough. Law firms now need to show the breadth of the…
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