Writer Email Marketing

HostingAuthors Podcast · Oct 28, 2026 · 3m

If you’re an independent author, your book may be discoverable on a dozen different platforms—but you don’t own the relationship with readers there. That’s why writer email marketing matters. A mailing list gives you a direct, permission-based way to share news, build anticipation, and invite readers to your next book. In this episode, let’s look at how to make email a practical part of your author website, without turning it into another full-time job.

First, give readers a clear reason to sign up. “Join my newsletter” is a start, but it doesn’t tell someone what they’ll receive. Try a…