What a Small Business Conference Actually Does | Businessing

Businessing with Pat Miller · Sep 21, 2026 · 24m

A small business conference is either worth the money or it isn't, and the answer shows up in the hallways, not the sessions. SBOC26 is in the books: about 125 owners, three days in Brookfield, and 45 first-timers who walked in nervous and walked out with a table full of people who knew their name. Here's what stuck with me, what the keynote did when he went off script, and the part you can steal whether you were in the room or not. Plus an Idea Slam on the question you're scared to ask, and an AI story about turning history class into short-form video.

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