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SBP 219: The Sharp Cut - How Advertising Really Works
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What if almost everything we've been taught about advertising is built on a sales model from 1904?
In this Sharp Cut, we unpack six of marketing's most persistent myths—from "digital has no waste" to "last-click attribution tells us what works"—before rebuilding a simpler, evidence-based explanation of how advertising actually works.
Rather than relying on theory, we challenge these ideas using our own careers, practical examples, and decades of marketing science from Byron Sharp, Les Binet, James Hurman, Orlando Wood and others.
In this episode
Why digital isn't actually…
The skinny
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