Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#361: The Value of a Well-Informed Customer with Alyssa Alsheimer, SVP of Marketing and Engagement at Wellframe
Today we’re going to talk about the value of a well-informed customer, and marketing complex service offerings such as health insurance plans, in order to educate consumers and get the best results for everyone.
To help me discuss this topic, I’d like to welcome Alyssa Alsheimer, SVP Marketing and Engagement at Wellframe.
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Wellframe website: https://www.wellframe.com
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The skinny
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