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165 | All About Paid Advertising With Melanie Eilers
Paid Advertising can be incredibly effective for small product businesses. We’ve all undoubtedly seen some great sales success stories built off the back of social media-based ad campaigns, but paid advertising can be a bit of a confusing subject as well as a technical minefield - how do you know when you’re ready to jump into the Ads Manager, and if you’re already using the platform, how do you best optimise it for consistent results?
In episode 165 of The Resilient Retail Game Plan, I speak to the founder of Socially Sound, Melanie Eilers, who helps founder-led, purpose-driven e-commerce…
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