Latest / Honest Esthetician Education / The Guide to The Best Skincare Brands For Estheticians | Danielle Lima

Transcript

The Guide to The Best Skincare Brands For Estheticians | Danielle Lima · Honest Esthetician Education

• 0:00
  Hi guys, I'm with Danielle.
• 0:01
  She is an esthetician and a VIP of our Founders Lounge experience this weekend at the Aesthetic Experience.
• 0:08
  I'm so excited because we've been friends for so long online.
• 0:12
  You truly feel like one of my esthetician best friends in the industry, and I'm so excited for you to finally be here in person and for us to go to dinner tonight and experience this weekend together.
• 0:23
  But I always want to hear just first off about your journey and how you started in
• 0:29
  Yes, absolutely.
• 0:30
  Thank you so much for that beautiful intro.
• 0:32
  So it's crazy because everybody always assumes that I'm a registered nurse because of my Instagram name.
• 0:39
  Uh-huh.
• 0:40
  R in Los Angeles.
• 0:41
  R in Los Angeles.
• 0:42
  But this is basically, I feel like this is where I need to start with everybody with this.
• 0:47
  So back in 2015, I found out that the aesthetic world existed.
• 0:53
  So everything from injectables to lasers and all of that.
• 0:56
  And I fell into it hardcore.
• 0:57
  I was like, this is it.
• 0:58
  This is for me.
• 0:59
  I definitely want to do this.
• 1:01
  Then met a registered nurse that said, oh, if you just go get your degree, you can do lasers and all of this injectables and blah, blah, blah.
• 1:08
  So she's like running through like the course of what she's done and how I can do it.
• 1:11
  And I said, okay, awesome.
• 1:13
  And then that's when all of the social media stuff started to pick up.
• 1:16
  And everybody's like, this is very important.
• 1:18
  You should have a name on Instagram, this and that.
• 1:20
  I'm like, okay, I'm going to go with RN Los Angeles.
• 1:23
  So I started posting stuff and became, I guess, very focused on my Instagram with RN Los Angeles, but I was still just an esthetician, not that that's less important than a registered nurse, but I really was like, okay, well, this is what I'm going to become one day.
• 1:40
  So let me just adopt this name.
• 1:42
  So a lot of people say that even clients that come to me, they're like, oh my God, I trust you.
• 1:44
  Cause you know, you're a nurse.
• 1:45
  I'm like,
• 1:47
  I'm not embarrassed yet, you guys.
• 1:48
  I'm still going to school.
• 1:50
  So then since 2015, I know we're like 11 years post that, right?
• 1:56
  I got divorced, got remarried to somebody else, had twin daughters.
• 2:03
  Life has happened.
• 2:04
  So I just haven't finished school.
• 2:06
  So basically, I am still very much a licensed esthetician and I will always be that number one.
• 2:11
  I always tell people that
• 2:12
  my true core is skincare.
• 2:15
  I've been obsessed with skincare.
• 2:16
  I'm almost 40 and people are like, how do you look like that?
• 2:20
  So it's just, it's my passion.
• 2:21
  And that's just basically where I started.
• 2:23
  It was like, okay, I want to be in this medical field in this aesthetic, you know, elevated world, but I also want to incorporate skincare and make estheticians
• 2:33
  And what we do part of this industry, because before, especially when I started, it was like doctors and nurses and then estheticians.
• 2:41
  And I'm like, no, no, no, no, no.
• 2:42
  We can coexist and we're just as important.
• 2:44
  So, yeah.
• 2:45
  Wow.
• 2:46
  That is incredible.
• 2:47
  And it's crazy that you have, I think that one of the biggest, um,
• 2:52
  things that I see in the, in the industry is that estheticians just know skin so well.
• 2:58
  And I think that it, it just compliments that you becoming a nurse, like that is the foundation of understanding skin and injectables lasers and all that is like the cherry on top.
• 3:09
  Right.
• 3:09
  And what are your thoughts on that?
• 3:11
  So I have always wanted to provide all of the things to my clients.
• 3:17
  So being in California, you know, obviously- Limited rules, right?
• 3:21
  So limited.
• 3:22
  You have no idea.
• 3:22
  Even dermaplaning, up until a couple of years ago, we couldn't do dermaplaning.
• 3:26
  Like that's beyond me.
• 3:26
  That's insane.
• 3:27
  And then microneedling, you know, even till this day, I have a medical director overseeing my practice because I want to microneedle and it's insane.
• 3:34
  And there's brands that, you know, just won't,
• 3:38
  open up to the esthetician community just yet because their stuff is so strong or so just heavy on the product ingredient that they're like, okay, this can't just be
• 3:47
  on anybody's, you know, I guess menu of services, we have to make sure that in California people know what they're doing and talking about.
• 3:55
  So in a way I kind of like the red, you know, tape type of thing, but in a way it's really hard because I'm like, I'm competent.
• 4:02
  I know what I'm doing, but now I need to pay a whole medical director.
• 4:05
  I need to have all these weirdness thing because
• 4:07
  if the state board shows up, I could be in trouble.
• 4:10
  It's hard.
• 4:10
  It's really hard.
• 4:11
  And I think that's one of the biggest struggles with estheticians is that they see all these other estheticians carrying skin better or even providing lasers and every state is different.
• 4:21
  So for me, I went from California to Florida, then to Arizona, and each state was so different.
• 4:27
  And it was such a hard thing for me to explain to people
• 4:31
  how I got into this industry, how I'm able to do microneedling, but the other state isn't allowed to.
• 4:36
  You have California who can't do dermaplaning.
• 4:39
  You can just wash people's face.
• 4:40
  Yeah.
• 4:40
  I'm like, why can't we just have the same rules across all boards?
• 4:43
  It makes no sense.
• 4:45
  But I do understand the aspect of they, you know, we don't want to hurt people's skin.
• 4:50
  And at the end of the day, we want to protect and be mindful of who we're allowing these services to be performed by.
• 4:56
  But I feel like that could happen with any industry.
• 4:59
  So-
• 5:00
  Exactly.
• 5:01
  So are you planning on finishing your schooling to become a registered nurse?
• 5:07
  Are you finally in the process?
• 5:08
  When is this dropping?
• 5:10
  I'm not 100% sure.
• 5:11
  Yeah.
• 5:12
  A couple of weeks.
• 5:12
  I want to dish out something, so I just have to be ready.
• 5:15
  Yes.
• 5:16
  I'm moving.
• 5:18
  Yep.
• 5:19
  You're moving?
• 5:19
  Yes.
• 5:20
  Where?
• 5:20
  California.
• 5:21
  Okay.
• 5:22
  To Alaska.
• 5:24
  What?
• 5:25
  Congratulations.
• 5:27
  No way.
• 5:27
  And yeah.
• 5:28
  So my husband's like, make sure you don't tell anybody this, especially if you're going on this podcast until it's time to go.
• 5:34
  Yeah, we're going in May, but as of next month, we're okay telling people, but yeah.
• 5:39
  Oh my gosh.
• 5:40
  So I'm finishing school there to answer that question.
• 5:42
  Okay.
• 5:43
  Okay.
• 5:43
  So you're moving to Alaska to finish school.
• 5:45
  Why Alaska?
• 5:46
  Because Hector, my husband is a registered nurse and he has a best friend whose dad is the
• 5:52
  And he's giving him a huge sign-on bonus, a huge salary, what is it, allowance for housing, everything.
• 6:00
  And we're going to live in a house with a lake view that is half of the rent of my current place in LA.
• 6:05
  Oh, my gosh.
• 6:06
  I can't even imagine.
• 6:06
  California is insane.
• 6:07
  But we're from California, so we understand.
• 6:09
  But like, yeah, I'm sure you can get like a mansion and beautiful property in Alaska.
• 6:14
  Well, congratulations.
• 6:15
  That's huge news.
• 6:17
  I'll be back.
• 6:17
  I'll be back then.
• 6:19
  Yes.
• 6:19
  So are you building a new business then while you're out there?
• 6:21
  No, no.
• 6:22
  Just school.
• 6:23
  Wow.
• 6:23
  Oh, my gosh.
• 6:24
  Okay.
• 6:24
  So what do you envision for your aesthetics career then from then on out?
• 6:30
  Great question.
• 6:31
  So I have a lot of clients in LA, obviously.
• 6:33
  I've been doing this for a while.
• 6:34
  So they're like, what do you mean you're leaving?
• 6:36
  Because I've already been telling people in the treatment room.
• 6:39
  And I said, well, I'm going to try to come out to LA and...
• 6:43
  every like four to six weeks, somewhere around there, but I'm not promising it.
• 6:47
  So I have a friend that I've trained from like, you know, beginning to end on all my protocols.
• 6:52
  And I told her, I was like, hey, if I have to give you my client's,
• 6:54
  And we can just like split some kind of commission where you do it.
• 6:56
  She's like, yeah, absolutely.
• 6:58
  Wow.
• 6:58
  So then I would just hand them off, you know, to her.
• 7:01
  But the goal is to be back every few weeks to be able to take care of my clients because I want to keep that open.
• 7:07
  Like, I mean, I have a whole S corporation on RN Los Angeles.
• 7:10
  Like I'm not changing that to RN Alaska.
• 7:12
  Yeah.
• 7:13
  You know what I'm saying?
• 7:14
  So don't worry.
• 7:15
  I'm just like, I know you as RN Los Angeles for all these years.
• 7:18
  You're like, where are you going?
• 7:19
  I'm like, what is going on right now?
• 7:21
  No, I will be back.
• 7:22
  I will be back.
• 7:23
  It's just Hector...
• 7:24
  really wants to focus on that project.
• 7:26
  So we're going to be there for like two to three years.
• 7:28
  And I'll finish school.
• 7:29
  So I'll finish my bachelor's degree.
• 7:31
  And then we'll be back.
• 7:32
  That's exciting.
• 7:33
  So you plan on coming back to Los Angeles?
• 7:35
  I will.
• 7:36
  Okay.
• 7:36
  That is exciting.
• 7:37
  And so what are your goals?
• 7:38
  So being an esthetician, then finishing nursing school.
• 7:41
  Because I feel like there is a good amount of people that do that route.
• 7:46
  It's not very common, but there are people out there that do.
• 7:49
  So what are your goals when you become a registered nurse?
• 7:51
  Are you going to offer injectables and lasers and...
• 7:54
  My dreams are very big.
• 7:56
  So I have this whole thing in my mind where I want to, because there's like a really weird disconnect still with injector nurses and skincare.
• 8:07
  And it's beyond me because I even did a video the other day.
• 8:10
  I'm like, it doesn't matter how much your face is filled with Botox and fillers and lasers.
• 8:15
  If your skin integrity is not healthy, it's not beautiful, it's not bouncy, it's not
• 8:20
  hydrated, you're still going to look bad.
• 8:23
  Absolutely.
• 8:23
  Like I have clients that were like, oh my gosh, this, this, and that.
• 8:26
  How do you look like that?
• 8:27
  I'm like, I have minimal Botox and fillers.
• 8:29
  I mean, I do it.
• 8:30
  I tell everybody I have lips, I have under eyes, you know, whatever.
• 8:32
  But my true, true identity is my skincare, my medical grade skincare, my professional grade skincare.
• 8:38
  So I very much want to be like, this is one and this is it, right?
• 8:44
  So, and I've also had like seen a lot of misinformation out there from injector nurses
• 8:48
  sometimes even nurse practitioners, which is a master degree nurse saying stuff about skin that I'm like, you should know better.
• 8:56
  But so I really want to be like that new standard of, I am proudly a licensed esthetician and proudly a registered nurse.
• 9:04
  And this is how this comes together.
• 9:05
  And this is how you can look beautifully with everything together.
• 9:09
  I think that's the beautiful perspective as well of owning your own business is you're like an extension of
• 9:14
  what you preach, right?
• 9:15
  Like your business is becoming how you view aesthetics in the industry.
• 9:20
  And if people are giving you compliments left and right of your look so amazing, it's like, okay, well, I can help you if you follow my rules, right?
• 9:28
  I mean, essentially guiding them and telling them this is what the root of good skin is, which is skincare.
• 9:34
  I mean,
• 9:35
  We all know that 80% of our results do come from at home.
• 9:39
  Consistency with at-home stuff, yeah.
• 9:41
  Yes, and it's like the cherry on top.
• 9:42
  It's like treatments are the cherry on top and injectables are the cherry on top.
• 9:47
  You can sprinkle those little- What the foundation is.
• 9:49
  Yes, exactly.
• 9:50
  You have to have a strong foundation in order to build that house.
• 9:54
  1,000%.
• 9:55
  So with your professional-grade skincare, what is your tried-and-true brands that you carry and love?
• 10:02
  Yeah.
• 10:03
  Hi guys, my name is Danielle and I'm a Zio addict.
• 10:08
  So Zio skincare has been the staple of everything that I do only because I've tried everything and there was always something missing for me with all the clients.
• 10:21
  So the thing about Zio is that it's very, very, very personalized.
• 10:25
  And I was chatting with a friend before I came here.
• 10:27
  She's also a licensed esthetician.
• 10:28
  I was
• 10:29
  With Zio, you have to be a product nerd in a sense of like ingredient, like down to the nitty-gritty because they do have things like TRET.
• 10:37
  Not everybody loves TRET.
• 10:38
  And then like hydroquinone, not everybody likes hydroquinone.
• 10:41
  And Dr. Zain Obagi, which is the owner of Zio Skin Health…
• 10:45
  is very like intense.
• 10:47
  Like he says it like it is.
• 10:48
  He's like my way or the highway.
• 10:50
  And sure, like there's a lot of things that I say, I'm like, you could word that differently.
• 10:54
  But I love his approach because he's very like, no, if you have a weak barrier, we need to strengthen that.
• 11:01
  Don't just say, oh, I have sensitive skin.
• 11:03
  No, you have sensitized skin because of X, Y, and Z, right?
• 11:06
  You've been using all of these like, you know,
• 11:08
  drugstore products or you haven't been using anything or whatever.
• 11:11
  Does sensitize, sensitize skin to you mean that you have to build your tolerance to the products or that they like, what are your thoughts on sensitive skin?
• 11:18
  So I am a sensitive skin girly.
• 11:21
  Okay.
• 11:21
  So when people tell me that I'm like, okay, hold on, let me educate you a little bit.
• 11:25
  Let's like go back a little bit.
• 11:26
  So when your skin isn't strong, I always like to use a lot of comparisons with working out.
• 11:33
  Not that I'm a personal trainer, but like I've been working out since I was like 12.
• 11:35
  So I'm,
• 11:36
  when you start going to the gym and you have those crazy sore, achy muscles, or you're learning something new and it feels awkward and it feels weird, that's skin as well.
• 11:45
  So we have to build that tolerance.
• 11:47
  We have to teach it what to do and how you want it to behave.
• 11:51
  So healthy skin is like my three-year-old twin daughters, for example, and your children, right?
• 11:56
  You touch them, your finger bounces off their skin.
• 11:59
  So that's what true skin health is.
• 12:01
  When there is no dryness, there is no rosacea, there is no,
• 12:04
  any of those things.
• 12:04
  So when people tell me, oh, be careful, my skin's really sensitive, I'm like, wrong.
• 12:09
  Your skin is sensitized.
• 12:10
  And let me tell you why.
• 12:11
  And every single time, like Bible, like whenever I talk to them, like let's see what you're doing.
• 12:16
  Yeah.
• 12:16
  And those sensitive people are the ones using the,
• 12:20
  CVS pharmacy, the Kylie Jenner's of the world.
• 12:25
  And I'm just like, honey, that is why.
• 12:27
  That's why your skin is like this.
• 12:28
  So more so like irritants in the skin of using, let's say you're using Kylie Jenner and there's a bunch of fragrance in it or- Fillers.
• 12:35
  Yeah, exactly.
• 12:36
  Silicone.
• 12:37
  And you're not building your tolerance to real ingredients in the skincare industry.
• 12:41
  Exactly.
• 12:42
  And just like, I've also liked to do the comparisons with food.
• 12:46
  Just because McDonald's is food doesn't mean it's good food.
• 12:49
  Yeah.
• 12:49
  Right?
• 12:50
  So same thing with that.
• 12:51
  So same thing with skincare.
• 12:52
  People are like, well, what do you have against, you know, anything that's not pro grade, right?
• 12:55
  Yeah.
• 12:56
  I'm like exactly what I have against McDonald's.
• 12:58
  Yeah, exactly.
• 12:59
  You tell me.
• 13:00
  That's such a good point.
• 13:00
  Yeah.
• 13:00
  You know?
• 13:01
  So.
• 13:02
  Yeah, no, absolutely.
• 13:04
  I think about my own personal journey and I always, I mean, I would say that like I personally have to build tolerances to like everything because my skin is more on the sensitive.
• 13:12
  I don't have like tough, like rough skin.
• 13:14
  Yeah.
• 13:15
  Um, but I will say that I'm able to use so much more because I did build that tolerance to my skin.
• 13:21
  And I always thought even before I was an esthetician that like, I just had sensitive skin, but yeah, I was buying, you know, products from the drugstore when it came to makeup, when it came to ingredients.
• 13:31
  I don't even think I moisturized my skin when I was a
• 13:34
  kid.
• 13:34
  Like truthfully, I don't think it's weird and it's crazy to say that, but like I didn't really do anything to my skin growing up.
• 13:41
  And like I had, uh, like, I guess you'd say I had like more so forehead and like huge zits here and there, but like my journey as an esthetician, like it's just so interesting looking back.
• 13:52
  I'm like, I didn't even do anything to my skin.
• 13:53
  My parents didn't even know how to like help me.
• 13:55
  My sister had cystic acne and they just took her to the dermatologist.
• 13:59
  And I'm like, Oh my gosh, like that's,
• 14:01
  it's just such like a different time of the world and like generations growing up.
• 14:06
  And now it's so awesome and incredible that more people are becoming familiar with skin health and that estheticians and dermatologists can both exist and not be like one against the other.
• 14:18
  And I
• 14:21
  People are becoming more aware of what an esthetician is versus like a dermatologist and not that one's greater than the other.
• 14:26
  But they're just different.
• 14:28
  Yeah, they're different in how they treat skin conditions.
• 14:31
  Right, right.
• 14:31
  And to that point, I tell people as well because they're like, oh, I just need to go to the dermatologist.
• 14:36
  And I was like, let me tell you what the dermatologist is going to tell you.
• 14:39
  So the dermatologist is basically like a gynecologist.
• 14:41
  Like they went to school –
• 14:42
  to be able to identify skin diseases and to help you get rid of skin diseases.
• 14:47
  They're not really up for beautification.
• 14:49
  Yeah.
• 14:49
  Like there might be a dermatologist here and there that's really into the lasers, really into the skincare.
• 14:54
  But let me tell you, having worked with dermatologists in Los Angeles, they're not about that.
• 14:58
  Like they're like, I'm a doctor, you're the esthetician.
• 15:00
  And there's like that clear line that they really want to divide, you know?
• 15:04
  So I always tell people, I'm like, yes, I will send you out if I see a weird mole on your face or if there's,
• 15:08
  You know, something with the skin that I really just can't get down to because sometimes you might need that prescription or whatever it is.
• 15:13
  Yep.
• 15:14
  I will do that for you.
• 15:15
  But if you want skin beautification.
• 15:17
  Yep.
• 15:18
  Definitely not.
• 15:20
  Yeah.
• 15:21
  Do you have clients that come in that prefer a dermatologist or clients that see you, just trust you and want to move forward that esthetician route?
• 15:30
  Yeah.
• 15:31
  So I feel like people that come to me, 90% of my business is actually word of mouth.
• 15:36
  So I don't do a lot of like Instagram stuff.
• 15:38
  I don't do even the...
• 15:42
  I, every time I listened to you and Chris talk about Google and Yelp and I'm like, yes, I need to do more Google and Yelp review, but I'm like, I already have enough clients.
• 15:49
  I know.
• 15:49
  Right.
• 15:50
  So then like, I do that thing.
• 15:51
  Not that like I'm too good for that, but it's just like, it's just another thing that I don't need at the moment.
• 15:55
  Yeah.
• 15:56
  And then you're going to bring on more that you can't handle.
• 15:58
  Exactly.
• 15:58
  And now that I'm shifting a little bit, it's a little different.
• 16:00
  But with that question, um, I always tell people like,
• 16:04
  because they already know me from a friend or a cousin or a sister, whoever that's sending them to me, they already know that I'm well-educated.
• 16:10
  Like I am a freak for knowing everything.
• 16:13
  And I really want to not waste anybody's money and my time.
• 16:17
  Because I have had to like, I, you know, I call it firing clients in my own term, but I have had to say, Hey, you know what?
• 16:23
  I'm sorry.
• 16:23
  I'm not a fit for you.
• 16:24
  Like, I think that you should really best go over there, over there, over there.
• 16:28
  Cause a lot of people also, uh, not a lot of people, let me fix that.
• 16:31
  Some people like to throw the, uh, letters after the name.
• 16:34
  Yep.
• 16:34
  And they're like, oh, but that's an MD.
• 16:36
  The MD said that or the, you know, the NP said that.
• 16:39
  And I'm like, so?
• 16:40
  I'm a school expert.
• 16:41
  Like, I know what I'm talking about.
• 16:43
  So I don't care.
• 16:44
  It's almost disrespectful to say that out loud.
• 16:46
  You're like, are you thinking right now the words that you're saying?
• 16:50
  Yeah.
• 16:50
  It's rude.
• 16:51
  Like, this is my entire career.
• 16:52
  Like, this is what I put my time into.
• 16:54
  And you're telling me that somebody that went to medical school just because they have an MD after their name that they're better than me?
• 16:59
  Yeah.
• 16:59
  Peace.
• 17:00
  Yes, exactly.
• 17:01
  I'm on the same board.
• 17:02
  So, okay.
• 17:03
  You have so much confidence.
• 17:06
  The moment that you walk in the room, I would trust you with my life.
• 17:11
  And there's just certain people that just radiate confidence.
• 17:14
  And I feel like...
• 17:15
  this weekend, it just like in this moment, I'm like, oh my gosh, you have so much confidence, which I feel like is one of the, which is in my presentation.
• 17:22
  I feel like confidence is one of the biggest things that people lack in the industry.
• 17:26
  You can be an amazing esthetician, but if you don't have confidence, you can't be
• 17:32
  known for something in my opinion.
• 17:34
  I mean, you're not just going to gain those, uh, clients as fast.
• 17:37
  And I think that even just you saying your word of mouth and you building your business, it sounds like you have a really solid foundation of people that do trust you and you just like say it how it is.
• 17:46
  So how is your business?
• 17:47
  Cause I feel like you are a premium provider in Los Angeles.
• 17:52
  Yes.
• 17:52
  I like to say that.
• 17:53
  Um, I also hate that.
• 17:57
  And I'm going to say this as kindly as I possibly can.
• 18:00
  Um,
• 18:01
  numbers whore people where they're like, oh, that esthetician has 100,000 followers.
• 18:07
  So, yeah, I have less than 4,000.
• 18:10
  And let me tell you, my bank account is way more than that.
• 18:12
  Yep.
• 18:13
  So I always tell people like, please don't judge somebody's – you guys talk about this through virality with their business like Acumen or their business, you know –
• 18:25
  I don't know, like they're just, they're success.
• 18:27
  You know what I'm saying?
• 18:28
  Like I really hate people like that.
• 18:29
  And especially being in LA, I always tell people like, I'm from LA, but I'm not like an LA person because that doesn't matter to me.
• 18:36
  Like I've worked with so many celebrities and then like there's these people that put celebrity esthetician.
• 18:40
  I'm like, I don't care.
• 18:41
  Yeah, absolutely.
• 18:43
  No, that is such a good point.
• 18:45
  I think people get so caught up on, I mean, social media is a great tool, but it's become so toxic in a sense of that's people's expectation of like, oh, they assume that if somebody has-
• 18:55
  50 to 100,000 followers that, like you said, their bank account correlates with that, that they're just as knowledgeable as, or maybe they think that they're better than other providers in the space.
• 19:06
  But some of the best estheticians I know have like 2,000 followers.
• 19:10
  And I, one of my best friends in the industry, her name is Karen Murray and she is like a 25 year esthetician.
• 19:17
  She's like such a wealth of knowledge.
• 19:19
  I still go to her when I'm like,
• 19:25
  just reassure you sometimes and just to like communicate and community is everything, which is why we started this event.
• 19:31
  Um, but it is, it is so true that like followers and we talk about this a lot, like virality truly means nothing, nothing.
• 19:39
  And I don't want people to have a hundred thousand followers.
• 19:41
  Exactly.
• 19:42
  And I don't want people to think that that brings confidence is what I was going with that point.
• 19:46
  Uh, because I, I do see people and I am in LA, like literally within, uh,
• 19:51
  I want to say a 20 mile radius of where I'm located.
• 19:54
  So I practice out of two different places.
• 19:56
  And both of them have these high-end luxury estheticians with this and that and this and that.
• 20:03
  And let me tell you, I get their clients sometimes.
• 20:05
  Wow.
• 20:05
  Yeah.
• 20:06
  Which is crazy.
• 20:06
  Obviously, not going to dish it out here, but I'm just like, come on, guys.
• 20:10
  Yeah.
• 20:10
  This is the so-and-so that did so-and-so that you would know that if I stayed here, you'd be like, oh my gosh.
• 20:15
  And that person, that esthetician messed up my client's face.
• 20:18
  Yeah.
• 20:18
  So I'm like, please don't be, don't think that you need to have this huge following to be
• 20:23
  secure, to be confident.
• 20:25
  You just really need to understand who you are and portray that because like you said, it can be a wealth of knowledge, but if you don't know how to portray that, how are people going to buy that?
• 20:34
  And I was listening to a podcast the other day.
• 20:36
  I'm a huge podcast person.
• 20:38
  I love to listen to everything I can possibly get my hands on.
• 20:40
  And they said that, um, whether you like it or not, there's a lot of
• 20:44
  you know, correlation between success and showmanship.
• 20:48
  And they're like, you know, whether you like it or not, our current president is a showman.
• 20:52
  Yeah.
• 20:52
  You know, the most, the richest person in the world right now, Elon Musk is a showman.
• 20:57
  Yeah.
• 20:57
  You know, so like if you want to be good at what you do and show people that you are good, you have to be a showman.
• 21:03
  Like you have to be like, this is what I do.
• 21:05
  This is why I want to do this for you and say it clearly.
• 21:08
  And you don't even have to go on a rant about it.
• 21:11
  You can literally have two sentences, make a video, look straight into the camera and boom.
• 21:14
  Yeah, absolutely.
• 21:15
  I wasn't always like this either.
• 21:16
  I always tell people, I'm like, look, if you ask people, even my current husband, because my ex-husband doesn't know me like this, but my current husband, Hector, he goes, what do you mean you used to be negative?
• 21:26
  What do you mean you used to be negative?
• 21:28
  You know, people repel it.
• 21:29
  And I'm like, you don't understand.
• 21:30
  I've worked on this persona.
• 21:32
  Like I fabricated this person.
• 21:34
  I literally...
• 21:35
  pushed her into existence.
• 21:36
  So if I can do it, so can you.
• 21:38
  I tell people that all the time.
• 21:39
  Absolutely.
• 21:40
  Like you're moldable and you're not stuck to be the same person.
• 21:43
  If you tell yourself that you are never going to be successful or that they have it this way and that's why I can't have it.
• 21:51
  Like there's so many excuses that we can make that we portray ourselves as a certain way.
• 21:56
  And like you will live, like, that's why I always say too, is like your mindset matters and how you speak to yourself is so important.
• 22:01
  important.
• 22:02
  Otherwise you're going to stay the same esthetician and you're never going to get that clientele coming back in the door.
• 22:08
  And I, I just love the confidence that you portray with, with yourself and your business.
• 22:12
  And when somebody comes into your, your skincare studio, like how do you make an impress, impressable, um, impression?
• 22:20
  Yeah.
• 22:21
  Great question.
• 22:22
  I'm a touchy person.
• 22:24
  So a lot of people may not know this about me, but I was born in Brazil and Brazilians are very like, oh, they just, I'm like, Victoria, you're too far.
• 22:35
  So we love to just talk and touch people.
• 22:37
  And I feel like in today's age, we miss that.
• 22:41
  And I feel like human interaction, just sometimes just that simple touch that
• 22:45
  touch on the shoulder, that touch on the hand, just reassuring them saying, baby, I got you.
• 22:50
  Like people are like, oh, wow, you care about me.
• 22:53
  And I want them to see that I care about them.
• 22:55
  You know, because I feel like too many times anywhere that you go, whatever service you're getting, it's very transactional.
• 23:01
  And to me, it's a relationship.
• 23:03
  And that's why I have clients that have been with me from the beginning.
• 23:06
  And a lot of them have even become my friends to some extent, because they're just like,
• 23:10
  wow, you really care about your people.
• 23:12
  You really do this because it's a passion for people.
• 23:14
  And I've had people ask me like big time, like executives and business owners are like, how, how, how are you so charismatic?
• 23:22
  I'm like, honestly, I truly genuinely love people.
• 23:26
  Yeah.
• 23:26
  I genuinely love people.
• 23:27
  I can feel it.
• 23:28
  Yeah.
• 23:28
  So to me, it's not fake, you know?
• 23:31
  And so you're asking me
• 23:33
  To possibly give you something that maybe you don't have.
• 23:35
  Yeah.
• 23:35
  Sure, maybe you can become a person that cares about others genuinely.
• 23:39
  But if you don't, people see right through that.
• 23:42
  Oh, yeah.
• 23:42
  You know, so when somebody comes in through the door, like I recently got this client, let's say what, a month ago?
• 23:48
  Two months ago?
• 23:49
  No, I want to say a month ago.
• 23:50
  She's prepping her skin for a wedding, her wedding.
• 23:53
  She's going to be the, you know, the bride.
• 23:55
  And she's got a lot of that like sensitive skin issue stuff.
• 23:58
  And she's very like, you know, insecure.
• 24:00
  And the way she was talking about herself, I just touched her and I said, love, I need you to understand that this stuff is not you.
• 24:07
  Yeah.
• 24:07
  Okay.
• 24:08
  I'm going to help you as best as I can.
• 24:10
  I need you to trust me.
• 24:11
  I'm going to do this with you.
• 24:12
  We're together.
• 24:13
  Yeah.
• 24:13
  But I need you to stop talking like that about yourself.
• 24:16
  Wow.
• 24:16
  That's powerful.
• 24:17
  That is powerful.
• 24:18
  You know, because some clients don't.
• 24:20
  And she was new.
• 24:21
  Wow.
• 24:21
  First time to me.
• 24:22
  And I took that authority.
• 24:22
  I was like, no, you're going to stop doing that.
• 24:24
  Yeah.
• 24:24
  And some people don't have that in their life, which you could be that person that they need.
• 24:27
  That's like the beauty of being an esthetician.
• 24:30
  And just going back to like the power of touch.
• 24:32
  I can't tell you how many times like
• 24:34
  people open up when they're laying down and I'm like just cleansing their skin.
• 24:38
  Like some people truly don't get the power of touch and they just, it means so much more to that person because you're finally able to just let go and just like feel and have somebody pour into you.
• 24:51
  Cause maybe you have a busy life or maybe you don't get that at home or maybe your husband isn't the best, right?
• 24:56
  Like there's so much that goes into
• 24:58
  being an esthetician and us pouring into our clients and going back to what you said, it is such a relational thing and how you pour into people.
• 25:08
  And that is truly like one of the best things that I could teach you on how to be a successful esthetician.
• 25:13
  You could be the smartest, you could have all the tools in the world, you could have all the machines.
• 25:17
  But if you can't connect with people, you are not going to be able to have a successful business and be able to retain people in the door.
• 25:23
  So I hope like anybody that's listening to this,
• 25:26
  can feel like inspiration to work on their confidence.
• 25:30
  And like, I remember I wasn't a confident esthetician in a sense of like, I knew how to like love people, but I didn't feel like I could communicate in a sense of where people could trust me because I wasn't confident within myself.
• 25:42
  And I practiced with Chris like 20 million times.
• 25:45
  I practiced with my friends and my family to become this, you know, communicator that
• 25:52
  five years ago, I would say, who is that girl?
• 25:54
  Like I like there, yes.
• 25:56
  It's like, who is even when like I've, you've been following me since skin by Victoria and it's like, girl before when you were employed.
• 26:02
  Yes.
• 26:02
  And like, that's the beauty of just growth.
• 26:09
  And I think that people want it right away and it takes time.
• 26:13
  It truly takes time to build a business and to become confident, but like keep working at it.
• 26:18
  Right.
• 26:19
  Like it's so important.
• 26:20
  Yeah.
• 26:21
  I always tell people like, even when I was talking to my husband on my way here, he's like one of my big inspirations to what I do.
• 26:26
  Yeah.
• 26:27
  And when I met him, I was out of that, you know, relationship with my ex-husband and
• 26:32
  We were just friends.
• 26:33
  And he's just like, you know, Danielle, you could do so much better.
• 26:35
  You should really open a business.
• 26:36
  I didn't even have my business prior to my husband.
• 26:38
  I was working for somebody.
• 26:39
  I was an employed esthetician.
• 26:41
  And he goes, you know, you're bringing this lady a lot of money.
• 26:44
  Like, you could keep 100% of these profits because me and my boss back then, we would go half and half on profits.
• 26:50
  And he goes, you know, you're giving her these thousands of dollars every week.
• 26:53
  You know, you could really keep that for yourself.
• 26:55
  And I was like, yeah, but, you know, opening a business, it's a lot.
• 26:58
  And this, this and that.
• 26:58
  He goes, no, you need to love yourself.
• 27:01
  And put time into it and effort and let's open you an S Corp. Let's do this, this and that.
• 27:05
  And even buying my Hydrafacial machine, which I love that they're a sponsor because they're literally the bread and butter of my business.
• 27:10
  Like Hydrafacial is my thing.
• 27:12
  It's my baby.
• 27:13
  And I always tell people to ask me, like, should I buy Hydrafacial?
• 27:16
  I'm like...
• 27:16
  if you're about it and if you want to give people the best service, this is it.
• 27:20
  Yeah.
• 27:20
  You know, and I just, I can't talk enough about it.
• 27:24
  So I love Hydrofacial.
• 27:26
  I'm sure you know, but what is your, what is your favorite part about like, what is Hydrofacial give for your clients that you can explain to somebody who's like interested in investing in Hydrofacial?
• 27:37
  Totally.
• 27:37
  So besides obviously their patent technology, right?
• 27:41
  Like their Vortex and all the stuff that, how it works in the, in the,
• 27:44
  because I'm, again, I'm a geek about this, right?
• 27:48
  So besides the actual patent technology that they have, I love that their products are what they say that they are.
• 27:56
  So if you're getting the extract, which is, you know, the solution for the exfoliate, not the exfoliation, the extraction part of it, it is everything that you're getting into it.
• 28:04
  If you read the ingredients, you're going to get the best of the best.
• 28:08
  People think, and I have to do this with my clients all the time, they think
• 28:12
  water.
• 28:12
  It's just an exfoliation with water.
• 28:14
  I'm like, no, there's nothing watery about this.
• 28:16
  Everything is very potent, you know, aloe vera based and this and that and willow bark and da, da, da.
• 28:21
  And they're like, wow, what is all of this?
• 28:22
  And I'm like, this is what this does.
• 28:23
  This is what this does.
• 28:24
  You know?
• 28:24
  Exactly.
• 28:25
  So when people care to go, I really love that.
• 28:28
  I love that the machine has a way to
• 28:33
  you know, separate the clean from the dirty because there are a lot of these, you know, wannabes, these competitors or whatever.
• 28:38
  Their technology is weird.
• 28:40
  Yeah.
• 28:40
  You know, like everything kind of just mumbo jumbles in one thing.
• 28:43
  And I don't know.
• 28:44
  I'm not about that.
• 28:46
  I like that you can change the tips.
• 28:48
  Sanitary.
• 28:48
  Yes.
• 28:48
  I'm very sanitary.
• 28:49
  I'm like so anal.
• 28:50
  Yeah.
• 28:50
  Sorry.
• 28:51
  Sorry.
• 28:52
  Yeah.
• 28:52
  Very, very, very strict about that.
• 28:53
  So I love that there's the tips.
• 28:55
  I love that there's the orange tip, the purple tip that is more aggressive.
• 28:58
  So if you want that deeper exfoliation.
• 29:00
  Customization is huge.
• 29:01
  And I don't know if – so I pair it with – I mean I will do like even face masks with my hydrafacials.
• 29:08
  I will do –
• 29:09
  factor five with them, even skin pen, microneedling.
• 29:13
  Is there any combination therapy that you do?
• 29:16
  All of that.
• 29:16
  Okay.
• 29:17
  Awesome.
• 29:17
  Yeah.
• 29:18
  So I love to do RDS.
• 29:20
  I don't know if you're familiar.
• 29:21
  You said factor five?
• 29:22
  Yes.
• 29:23
  Sorry.
• 29:23
  I should have said RDS.
• 29:25
  The RDS peel from a factor five.
• 29:27
  I love that.
• 29:28
  I love to do it with the CO2 lift mask.
• 29:32
  If somebody is like super like inflamed or they really need that, like that extra love because the CO2 is bringing like that amazing,
• 29:39
  oxygenation to the skin.
• 29:40
  I'm like, guys, this is what you need for this.
• 29:43
  Everything, literally everything that you could possibly think of, you can do that without, like you said, your masks, your dermaplaning, LED, everything.
• 29:50
  Yeah, I know.
• 29:51
  I feel like hydrofacial just, I think some people, number one, see it as just a standalone treatment or they've been to med spas and truthfully med spas will...
• 29:59
  rarely give you that extra TLC that you need because when we own our businesses, we're like, okay, what can we combine?
• 30:05
  What can we really like pour into our clients to make them come back versus like, like med spores, it's kind of like they're, oh, you get your hydrofacial free with your treatment, right?
• 30:13
  With your laser, like here's your...
• 30:15
  So I feel like there is a total different disconnect when it comes to a solo esthetician or owning your own business versus like a med spa.
• 30:23
  But yeah, going back to just like the customization that Hydrofacial provides, even just the personalization and the way that you make clients feel is so important.
• 30:34
  But yeah, it sounds like we're on the same page.
• 30:36
  Are there any brands in the industry that you would say you're not like a huge fan of?
• 30:42
  Why is she asking the hard questions?
• 30:44
  I don't know.
• 30:44
  Because we talk a lot and I just, it's good.
• 30:47
  It's good for people to hear.
• 30:49
  Sure.
• 30:49
  So I am a person of integrity and anybody that knows me very well or even knows me for five minutes will tell you that like, if there is no backbone of integrity behind it, I don't want it.
• 31:02
  Yeah.
• 31:03
  And there is, if you know the ends of certain things, I kind of like I tell people behind the scenes of certain things that are being said or-
• 31:10
  things that happen.
• 31:12
  I don't stand and I don't care who you are.
• 31:14
  Like I'm not a glitz and glam person.
• 31:15
  I'm not like, you know, like I said, I'm not like a celebrity, like, you know, fangirl type of thing.
• 31:21
  So I don't run after names.
• 31:23
  I run after integrity and what it, what it provides for us as estheticians.
• 31:27
  So with that being said, because in certain, in certain places like California, you need to have a medical director for certain things.
• 31:34
  I know that sometimes certain things are, some products are hard to reach, like Zeo Skin Health.
• 31:40
  You need to have a medical director.
• 31:41
  Another brand that I stand behind 100,000%, which I'm probably going to send her this link when I'm done, is VIP.
• 31:49
  If you know, which I'm not going to get into it, if you know the difference between VIP and the Perfect Dermapil, you will understand why I'm a ride-or-down for Mariah.
• 31:58
  Mariah is the CEO.
• 31:59
  Her dad started the company.
• 32:02
  and he started the company to take care of her skin because she had a really bad skin as a teenager.
• 32:06
  After he died, she took on the company, and now it's this successful multi-bazillion, gazillion-dollar company.
• 32:13
  And if you meet Maria, you'd be like, who are you?
• 32:16
  She's so, so down-to-earth, so genuine, so caring.
• 32:22
  The other day she invited me to go to an event and I thought it was going to be me and a bunch of other estheticians.
• 32:26
  And she goes, oh, hi, thank you for coming.
• 32:28
  And I'm like, where's everybody else?
• 32:30
  She's like, oh, no, it's just you.
• 32:31
  You're perfect for this.
• 32:31
  And I'm like...
• 32:33
  Just me and you.
• 32:34
  Mind you, the CEO of the company invited me to go with her to a very private Hollywood event.
• 32:41
  Oh, my gosh.
• 32:42
  You know?
• 32:42
  And she was just there in her scrubs.
• 32:44
  I was there in my scrubs.
• 32:45
  We were both doing the peels.
• 32:47
  And I know the ingredients, you know, behind all of her stuff.
• 32:50
  She has an amazing headquarters that she literally, like, pours into people.
• 32:54
  She doesn't charge a dime.
• 32:55
  Yeah.
• 32:55
  Yeah.
• 32:56
  Okay.
• 32:57
  She gives shit for free all the time.
• 32:59
  She, when I was a brand new SD and I was celebrating my one year anniversary with my business, she sent me money to like sponsor the event.
• 33:06
  Wow.
• 33:06
  She gave me products.
• 33:08
  Mind you, I was a nobody.
• 33:10
  Right.
• 33:11
  And this is this woman that is renowned.
• 33:13
  Like she has a successful business that is standing behind me.
• 33:17
  Like we're both building a business together.
• 33:18
  So, um, yeah, so VIPL is my number one.
• 33:22
  Zio skin health is my number one.
• 33:24
  Obviously I love Epicutus.
• 33:26
  Um, but to me, I feel like when a brand is really behind the esthetician and they do everything to cater to you and say, you know, I don't care who you are.
• 33:35
  You matter because you came to me with your business, with your money.
• 33:38
  Absolutely.
• 33:39
  And I think there's so, okay, I have a lot of things to ask and say
• 33:47
  brands that like I, I've, I'm slowly starting to stray away from brands that do not support the esthetician.
• 33:54
  And I think that there is a lot of brands in this industry, unfortunately, that don't see the value of a solo esthetician or just as estheticians as a whole, it's all about just accounts that make you the most money and you become more for profit than people.
• 34:08
  And so I,
• 34:09
  Like as an esthetician, that means so much.
• 34:11
  So I love hearing that story of just people and a company that cares and pours into our community.
• 34:17
  I mean, even just like Hydrafacial being a platinum sponsor for this event, that means so much to me because they care enough to invest in the community of like,
• 34:27
  estheticians and seeing how they can do better as a company, right?
• 34:31
  Like there's so many ways that like companies invest into estheticians and that just means so much.
• 34:37
  But, um, I love that story.
• 34:38
  Do you, again, I have so many questions.
• 34:41
  Um, my second question is why VIPL versus perfect derma peel?
• 34:45
  Is it the science or is it the integrity of the company?
• 34:48
  It's the science, but it's mainly the integrity for me.
• 34:51
  I've done both, both products.
• 34:53
  And I feel like I get better results with VIPL.
• 34:56
  So it is the product, but also the way that Dermapil came to be is they actually stole the formulation from VIPL.
• 35:06
  Whoever came up with the perfect Dermapil used to work with her dad.
• 35:11
  And they kind of just backstabbed him and went off and did their own thing.
• 35:15
  And in a very mean, disgusting way that I'm just like, I'm sorry, but like people don't, not everybody knows the story, you know, like it's a behind the scenes type of thing.
• 35:24
  So to me, you can't do that to people.
• 35:26
  You can't build a business on getting on top of everybody.
• 35:29
  Like my dad has always taught me, you can be big, great, awesome people.
• 35:34
  without stepping on other people to do so.
• 35:36
  So I'm not for that.
• 35:38
  And also to the support that I have with VIP is unheard of.
• 35:43
  Like I can call my rep and be like, hey, Jared, I have a VIP client or whoever tonight and I don't have the acne peel.
• 35:49
  Can you drop it off?
• 35:50
  He'd be like, yeah, where you at?
• 35:52
  I never had that with the Perfect Dermapil.
• 35:54
  And I'm sorry, but like if you want to compete against your competitor who you branched off of, you need to be just as good or better.
• 36:02
  Like you can't be subpar.
• 36:04
  I have not met my – when I had dermal appeal, I didn't meet her once.
• 36:07
  It was all phone-based.
• 36:08
  Yeah.
• 36:09
  And I'm like, who are you?
• 36:10
  Yeah.
• 36:10
  Like I know you by name, but I don't even know who you are.
• 36:12
  I know.
• 36:12
  Yeah.
• 36:12
  That is such a different experience.
• 36:14
  I mean I will say whenever I place orders, it's always an email and it's just like I've never heard exactly once.
• 36:20
  But I personally –
• 36:22
  I've never heard this story before and it breaks my heart hearing that type of story because, yeah.
• 36:28
  And I, I mean, even me, I'm like, oh my gosh, that's awful.
• 36:31
  Like I, I am not for that.
• 36:33
  And I don't stand by that by any means.
• 36:35
  I mean, my clients love perfect derma pill and, um, we get great results, but yeah, that's, that's awful.
• 36:41
  And I'm so sorry for the owner of having to go through that.
• 36:43
  That is awful.
• 36:44
  And she was young too.
• 36:46
  Her dad died and she had to pick up,
• 36:48
  everything where it was from, especially with this.
• 36:50
  I don't know if they were partners at that time or whatever, branching off and starting their own company, leaving her on the dirt, basically.
• 36:56
  I'm sorry, but that needs to be said.
• 36:58
  You know what I'm saying?
• 36:59
  Absolutely.
• 37:00
  Well, I'm definitely going to have some conversations with you after this podcast.
• 37:06
  I mean, my main... That's just who I am.
• 37:07
  I'm not going to hide it, you know?
• 37:08
  And I love that.
• 37:09
  And I mean, the more information, that's why the purpose of this podcast is to better the esthetician community and to move the community forward in a more positive direction.
• 37:18
  And just out of curiosity, so I've...
• 37:21
  I'm definitely going to be thinking about this conversation.
• 37:24
  I appreciate you bringing that to my attention.
• 37:27
  What is the, so I've heard some things about VIPL where people get like horrible reactions or they just get, I guess, an adverse reaction.
• 37:37
  Would you say that is in that perfect derma peel is more reliable?
• 37:42
  What, like from your understanding, why do people say that?
• 37:46
  Yeah.
• 37:47
  Great question.
• 37:47
  So I think it kind of goes back to what I was telling you with the ingredients and how certain things are so strong.
• 37:54
  They're very medicated, right?
• 37:55
  So just like Zeal Skin Health versus other brands, they're just so formulated in a sense where it's going to attack that problem and that problem alone that if the person, the professional...
• 38:06
  doesn't understand and who it's for, who they're giving it to, then that's where the problem is.
• 38:11
  So that's why I always tell people like, hey, VIPL has these five different peels and they're formulated for these people.
• 38:17
  But before you do that, make sure the person's skin barrier is already healthy.
• 38:20
  Make sure that they don't have a contradiction with this.
• 38:22
  Make sure they're not using this product.
• 38:24
  You have to do all that.
• 38:25
  So with the Perfect Derma Peel, it is more...
• 38:28
  friendly because it's not as potent.
• 38:30
  Yeah.
• 38:31
  And I don't like to waste my time with that.
• 38:32
  I've noticed a big difference, and I don't know what it is, but, like, within these past few batches that I've ordered, like, it's just been so inconsistent.
• 38:38
  So that's why I was like, I need to find an alternative.
• 38:40
  I've heard this from a lot of people.
• 38:41
  Yes.
• 38:42
  And it's just, like, not –
• 38:44
  Like it's, I had to refund people for perfect treatment pill because they weren't getting that result.
• 38:49
  And like that peel that I've gotten before and great results.
• 38:52
  Um, it has changed within this past year, I will say, which is very, uh, disheartening for like my clients.
• 38:59
  Cause I'm like, what the heck?
• 38:59
  Like that looks bad on me because it's like, I don't know the color, the consistency, everything is, has just been different lately.
• 39:06
  Um, but what, do you prep your skin with all of the VI peels?
• 39:11
  Like, do you prep it or is it like considered because perfect derma peel is considered like as long as they have a healthy skin barrier, you can do a perfect derma peel.
• 39:20
  I mean, my clients, I do personally prep them up like with treatments and them being on like an exfoliant.
• 39:26
  But is that considered like the same concept of perfect derma peel?
• 39:31
  Great question.
• 39:32
  So going back to like that workout and food type of analogy, I will never have somebody run a marathon without running a mile first, without jogging, without strength training, right?
• 39:46
  So same thing.
• 39:48
  I used to be a runner, so I do a lot of runner analogy.
• 39:51
  But I would never put somebody on a race day without doing the pre-workout to it, right?
• 39:57
  So same thing with the peels, microneedling.
• 40:00
  anything that's more intense.
• 40:01
  I would hate to get somebody fresh off the street that's never done any of this stuff, that's been using a drugstore product and just say, oh, hey, let's just slap this on.
• 40:11
  No.
• 40:11
  I'm on the same page.
• 40:13
  It's important to make sure that you-
• 40:15
  have your clients even warmed up to skincare and just, I mean, that's, people want to run, but they don't realize the consequences of running.
• 40:23
  So that's why like, you as the, yes, I know.
• 40:27
  And like, that's why you as the provider, it's like, you want to please every client that comes in the door, but like, you have to have that confidence to educate them and tell them.
• 40:36
  Yep.
• 40:36
  You always have to remember that.
• 40:37
  It's going to come back on you at the end of the day.
• 40:40
  So make sure you protect.
• 40:42
  Yes, you told me that.
• 40:44
  You're like, no, no, no.
• 40:44
  I was actually catering to you because you wanted that.
• 40:46
  Exactly.
• 40:47
  I'm like, don't be coming at me now.
• 40:49
  Don't do that.
• 40:49
  Yeah, no.
• 40:50
  But that was such valuable information.
• 40:53
  And again, I just appreciate you being very transparent because that's what the industry needs.
• 40:58
  Any other brands, now that we're talking about it, that you're not a huge fan of?
• 41:04
  SkinCeuticals.
• 41:05
  Okay.
• 41:05
  No, just I love – I feel like there's a space for every brand.
• 41:08
  It just depends on your clientele.
• 41:10
  Yeah.
• 41:10
  So true.
• 41:11
  Yeah, I had a new Estee asked me just last week what I think of Epicutus, and I'm like, I freaking love Epicutus.
• 41:17
  But if you don't have the clientele that's going to pay, you know, over $200 for something –
• 41:22
  Be careful because you're going to be upset.
• 41:24
  Yep.
• 41:24
  So you want to understand who your clientele is, who you're selling to, da, da, da, da, da, da.
• 41:29
  Just like how I always tell people, I was telling you when I first came in here, I used to be in fashion school.
• 41:33
  So I like to do certain things that are very different and play with stuff.
• 41:39
  Same thing with clientele of skincare.
• 41:40
  So if I, you know, bring in a skincare that is more affordable because that's what my clientele can do right now, then I'm being respectful and cognizant of that.
• 41:49
  Instead of bringing, you know, like plated or epicutus, which is amazing.
• 41:53
  Freaking love them.
• 41:54
  But if my client can barely afford my facials or whatever, that's disrespectful, I feel.
• 42:00
  You know?
• 42:01
  Absolutely.
• 42:01
  So if you can bring it on slowly or, you know, change your clientele a little bit, you can always change it.
• 42:05
  I'm sure you guys talked about this before.
• 42:07
  changing the prices of your services or even the location that you're in, you can start to do that.
• 42:14
  You can start to cater.
• 42:15
  I do a lot of one-on-one trainings with estheticians in Los Angeles.
• 42:18
  And they ask me all of these things.
• 42:19
  They're like, I want to carry this thing and I want to carry this da-da-da.
• 42:21
  And I'm like, well, you're not really in the place to do that right now.
• 42:24
  So let's help you help whoever you have right now.
• 42:27
  And then we can move on up.
• 42:28
  Oh yeah.
• 42:29
  And there's a lot of estheticians.
• 42:31
  If you're first starting...
• 42:34
  unless you have a crazy clientele that is willing to invest even like $200 for a facial, or they are like already using products at Sephora for that like $150 price point.
• 42:45
  Like if you're building your business, like you truly do, like if you're, if you're offering $100 facials, you can't expect to carry up a cutis or plated.
• 42:52
  And if you're in a growth state, that's okay.
• 42:55
  But like, yeah,
• 42:56
  your prices should reflect like the retail that you carry.
• 43:00
  Like that is who is going to invest in these higher expensive products, which the technology and the science is amazing.
• 43:08
  And they're willing to invest it because they understand.
• 43:10
  So, but you're not going to attract somebody that wants a cheap facial.
• 43:14
  They want cheap skincare.
• 43:15
  And if anything, if you are offering that
• 43:18
  $100 facial and you want to sell, let's say, the lipid serum, which I love.
• 43:22
  Honestly, if I was stranded on an island, I know how there's always that question, and I had one product, it would be lipid serum and obviously SPF because you're on an island.
• 43:31
  But I always tell people, it honestly is disrespectful.
• 43:36
  It really is because you're telling this client, hey, this is what I'm worth, $100 for this facial, but I want you to pay $200 something for this serum.
• 43:44
  And they're looking at you like,
• 43:45
  you're out of your mind, right?
• 43:46
  Yeah, exactly.
• 43:47
  You know what I'm saying?
• 43:47
  So then that's what I try to teach my STs because I want to say like 90% of my students are brand new STs.
• 43:52
  Like I used to be a teacher at Paul Mitchell School.
• 43:55
  So I have a lot of, you know, brand new students coming out that want to learn from me and all, you know, whatever, whatever.
• 44:00
  And I'm just like, guys, you have to crawl before you walk, before you run.
• 44:03
  Absolutely.
• 44:04
  So why lipid serum?
• 44:07
  Why not?
• 44:08
  Why would you be stranded on an island with lipid serum?
• 44:12
  Oh, okay.
• 44:14
  Multifunctional product.
• 44:15
  Okay.
• 44:16
  I love a product that can give me a lot of different things.
• 44:19
  Okay.
• 44:19
  So we're not just talking about environmental protection, right?
• 44:23
  hydration, O-M-G.
• 44:25
  I love the technology that it uses, even though I wouldn't be using another product in the island, but that it uses to drive things further down to the skin.
• 44:33
  So when I was barely getting onto it, my rep was like, be careful what you put underneath because this is really going to go down and really like, it's like a little car, you know?
• 44:41
  Not a little car, it's a Ferrari.
• 44:43
  So it's, you know, it's really going to drive that down.
• 44:46
  So be careful because some products are not meant to go down.
• 44:48
  They're really meant to kind of stay, you know, on that epidermis level.
• 44:51
  So I just love a product that does a lot of different things.
• 44:54
  Yeah, absolutely.
• 44:55
  Very, very elegant.
• 44:56
  We need a multi-use product.
• 44:57
  So we have to have a 10-step skincare routine.
• 44:59
  I'm personally not a 10-step, like, skincare routine person.
• 45:03
  I like to have, like, I'd say, like, max five products.
• 45:06
  Okay.
• 45:07
  But...
• 45:09
  I'm a mom.
• 45:10
  Yeah.
• 45:11
  I don't have time sometimes.
• 45:12
  I just cleanse my skin, put on lipid serum or whatever it is and trio and I call it a day.
• 45:18
  Like I'm tired.
• 45:19
  Do you want to know what I brought today?
• 45:22
  Lipid serum.
• 45:22
  Over the weekend.
• 45:23
  You know how Epicutus does the little travel size thing?
• 45:26
  The sachets?
• 45:27
  Oh, like the set?
• 45:28
  Yeah.
• 45:28
  No, the little sachet.
• 45:29
  Oh, yeah.
• 45:30
  That box.
• 45:30
  Yes, yes, yes.
• 45:31
  Do you have an account yet?
• 45:32
  Not yet.
• 45:33
  Okay.
• 45:33
  Okay.
• 45:33
  So when you have an account, you can buy these little sachets is what they call it.
• 45:39
  It's in a black baggie and they put the serum, the cleanser and the moisturizer in there, which I think is in that box right there.
• 45:47
  So you can buy like 25 or 60 of them or whatever.
• 45:49
  And I just hand it to my clients.
• 45:50
  Sometimes I sell it.
• 45:51
  But that's what I brought.
• 45:53
  Amazing.
• 45:53
  That's it.
• 45:53
  Yeah.
• 45:54
  And then color science for my face.
• 45:56
  Love it.
• 45:56
  I know.
• 45:56
  I can't believe that you're only wearing makeup right now.
• 45:59
  color shines.
• 45:59
  That's crazy.
• 46:00
  Like I have their I have their flex.
• 46:03
  I have their blush.
• 46:05
  You have the glow?
• 46:06
  I have the glow.
• 46:07
  I also have the bronze.
• 46:09
  No, but you have the glow flex.
• 46:12
  The glow flex.
• 46:12
  Yeah, I do.
• 46:13
  Okay.
• 46:13
  Wait, no.
• 46:13
  No.
• 46:14
  Yeah, I do.
• 46:14
  Because I do a concoction of the Glowflex.
• 46:16
  Oh, yes, yes, yes.
• 46:17
  Because I saw everybody doing that, so I bought it for myself.
• 46:20
  It's beautiful.
• 46:20
  And I really like it.
• 46:21
  I just, again, for me as a business and a brand that is partnering at Nordstrom, if it's accessible to everybody, it's just harder to have a business.
• 46:32
  And yes, your clients will always support you and love you.
• 46:34
  But I don't know.
• 46:35
  Just moving forward, I really want to move forward brands that just really pour into the esthetician community.
• 46:41
  And I love that.
• 46:42
  That's the change I want to see in the industry.
• 46:44
  So I'm not going to like put myself in those situations.
• 46:46
  No, of course.
• 46:46
  And I respect that very, very much.
• 46:48
  I love color science only because being in Los Angeles, I have so many different skin tones.
• 46:54
  Yeah.
• 46:54
  Like I have somebody that's fair, which is, you know, in the color science colors, it's like fair, light, so on and so forth, all the way up to my sister-in-law, you know, being a very rich, deep brown.
• 47:03
  Yeah.
• 47:04
  And I'm like, I love to be able to cater to that because I don't just see that medium skin tone.
• 47:08
  I see everybody.
• 47:09
  Is it hard to keep all the colors in stock?
• 47:12
  Okay.
• 47:13
  At least not for me.
• 47:14
  I always say that.
• 47:17
  That's the thing I was thinking of.
• 47:18
  I was like, okay, I have so many different shades.
• 47:21
  And I am the worst.
• 47:22
  I don't know how I ever want to become a makeup artist.
• 47:24
  I am the worst.
• 47:25
  Oh, I was a makeup artist too.
• 47:26
  Really?
• 47:27
  No, that's where I'm like, if I have to color match somebody.
• 47:29
  Like I ask people in Sephora every single time.
• 47:32
  And they suck.
• 47:33
  I'm sorry, but Sephora workers suck.
• 47:36
  Because I'm like, hey, do you think I should do this?
• 47:38
  And they're like.
• 47:39
  I think, what do you like?
• 47:40
  And I'm like, you're supposed to tell me.
• 47:41
  You're the expert now.
• 47:43
  Yes, exactly.
• 47:43
  No, they're awful, but they're super sweet.
• 47:46
  But in my many lives I've had, I was also a makeup artist.
• 47:49
  Wow.
• 47:49
  You've been a fashion, makeup, esthetician.
• 47:51
  I was a nanny.
• 47:52
  Now you're a nanny.
• 47:52
  Now you're going to be a nurse.
• 47:54
  Like what?
• 47:55
  She's moving to Alaska.
• 47:56
  You know what?
• 47:57
  You know what my thing is?
• 47:58
  What?
• 47:58
  Don't settle.
• 47:59
  Okay.
• 47:59
  Don't settle.
• 47:59
  That's my, that's my, my MO, you know, don't settle.
• 48:02
  I love that.
• 48:03
  And my ex-husband used to say that I didn't have any job integrity, but
• 48:06
  Okay, that just shows that you, if you have the right people in your corner and push you forward, you can do so many amazing things.
• 48:14
  That's why I love that I have Chris.
• 48:15
  Like he is my best friend.
• 48:17
  I love Chris for you too.
• 48:18
  Yes, thank you so much.
• 48:20
  But okay, the last question I always ask every guest, if you have one piece of advice for an esthetician that really resonates to your story and what your journey was, what would it be?
• 48:32
  Sure, I have so many, but this one hits a core like,
• 48:36
  you know, heartstring for me.
• 48:38
  People think that going back to that whole glitz and glam thing, that the more you pay for something, that it's going to be more valuable.
• 48:45
  I went to an esthetician school that is part of the LAUSD system, which is the Los Angeles Unified School District.
• 48:53
  So it's kind of like a continuation school.
• 48:55
  And I paid all of $1,000 for my education, like the whole thing.
• 49:00
  And I was a teacher at Paul Mitchell School, which they charged $15,000.
• 49:04
  Right.
• 49:05
  Don't get me wrong.
• 49:06
  Their education was awesome, you know, very like superior to what I got.
• 49:09
  But at the end of the day, we all did 600 hours and we all are licensed estheticians.
• 49:13
  Yep.
• 49:14
  So when I have somebody that comes up to me and they say, I want to be an esthetician, but I can't afford a private education like Paul Mitchell School.
• 49:20
  What do I do?
• 49:21
  I always say, go this route because look at me.
• 49:24
  I got my license with $1,000.
• 49:27
  And I have a six figure business.
• 49:28
  You don't need to go to Palm Beach School.
• 49:30
  You know, so it's the same thing with going to Harvard or going anywhere else or even not even going to university.
• 49:36
  You can be a very successful person without that blingy certificate on the wall.
• 49:41
  So to me, that hits a very important place in my heart because I feel like especially people that want to be in this industry like you and I, they see you and I and they're like, oh, my God, it's going what it's going to take to be like Victoria and Danielle is this fancy certificate on the wall.
• 49:56
  Absolutely not.
• 49:56
  And I don't want people to think that.
• 49:59
  Again, it goes back to your heart, your integrity, your hard work, and staying valuable in the sense of information.
• 50:06
  You have to stay educated.
• 50:08
  I'm a sponge, hence why I'm here in Arizona, getting this experience.
• 50:12
  I will go everywhere and anywhere.
• 50:14
  I'm in Las Vegas every year because education means a lot to me.
• 50:17
  So point being is
• 50:19
  the more the merrier in sense of the most amount of education, not the most expensive education.
• 50:24
  Oh, beautiful.
• 50:25
  You're giving me chills.
• 50:27
  That was truly such valuable advice and probably one of the most beautiful pieces of advice I've heard.
• 50:34
  And it's so true.
• 50:35
  You can pay all that you want for all these skincare devices or even education.
• 50:41
  But if you don't pour your heart and soul and
• 50:49
  thrive and grow the way that you are meant to be.
• 50:52
  But where can people find you on Instagram or even social media?
• 50:57
  Yes.
• 50:57
  Anytime.
• 50:58
  So social media, I only have two.
• 51:00
  So it's TikTok, which I'm barely on, but are in Los Angeles and then Instagram are in Los Angeles.
• 51:06
  And because I'm pivoting into this more of like, I'm going back to school, esthetician type of thing.
• 51:11
  I'm not pouring into a lot of different other things.
• 51:14
  So I started my podcast last year and the fires in LA happened and, and I didn't finish that, but you guys are my inspiration.
• 51:21
  Every time I listened to you guys, I'm like, you need to do your podcast, Danielle, but just Instagram and TikTok.
• 51:27
  Yes, I love that.
• 51:28
  Well, you can't take on too much that you can't handle.
• 51:31
  Can I have twin daughters, girl?
• 51:32
  Yeah, I know.
• 51:33
  Twins, I have one and she feels like two.
• 51:35
  So I can't even imagine what two feels like.
• 51:37
  And my girls are spicy, okay?
• 51:38
  I'm Brazilian and Hector's Mexican.
• 51:40
  Girl.
• 51:40
  Mommy, no mommy.
• 51:42
  It's crazy.
• 51:43
  It's spicy.
• 51:44
  Girls are spicy.
• 51:45
  And they're like, she's so demanding.
• 51:46
  Like she will yell.
• 51:47
  She yells now.
• 51:48
  She's like...
• 51:49
  now.
• 51:49
  I'm like, oh my gosh.
• 51:50
  Chris and I are both like, oh my gosh.
• 51:52
  Like we should have been grateful for our son when we thought he was being like a crazy boy.
• 51:58
  Yes, absolutely.
• 51:59
  Well, thank you so much for being on the podcast today.
• 52:02
  I'm very excited for this whole weekend, this experience.
• 52:04
  And I'm honored that you are here in this podcast.
• 52:07
  Are you kidding me?
• 52:07
  I'm honored.
• 52:08
  The event, like it means so much to Chris and I, and we couldn't thank you enough for being here this weekend, investing in yourself, investing in us, like that we don't take that lightly.
• 52:16
  And
• 52:19
  as soon as he came out with the patreon i was like sign up oh you're the best you're a real one sign up you really were though like i'm not girl please and i'm not sure you know some people just say that i need to know until i was like victoria did you get my my my my registration yes you have you have to support your friends honestly like when if somebody says that they're your friend and they don't come to get a facial pay full price and tip you 20 they're not your friend girl oh
• 52:42
  Period.
• 52:43
  There you go.
• 52:44
  Chris hates when I say that, but like that's like- Period, Chris.
• 52:46
  He's period.
• 52:47
  Period, period.
• 52:49
  Period.
• 52:50
  Alrighty.
• 52:51
  Well, thank you guys so much for listening to today's episode.
• 52:53
  Make sure you like, comment, subscribe, and we'll see you in the next episode.