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#377: Beyond Customer Loyalty: Building a Cult Brand, with Chris Kneeland, CEO of Cult Collective
Today we’re going to talk about how to go beyond simply having happy customers or even loyal ones, and follow the examples of iconic well-loved brands and create a cult brand of your own.
To help me discuss this topic, I’d like to welcome Chris Kneeland, Co-Founder of Cult Collective and The Gathering.
RESOURCES
Cult Collective website: https://cultideas.com/
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
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The skinny
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