Latest / The Business of Alignment - Powered by The E1B2 Collective / Behind the Scenes (Management 3.0 Podcast)
Transcript
- 0:00Developer partnership, director, podcaster, and founder of the
- 0:05e1b to Collective a company working to change the way
- 0:09organizations design work and implement the employee
- 0:13experience. So thank you so much for joining
- 0:15us, Anthony, or maybe I should call you AJ.
- 0:18Thank you so much, I appreciate it.
- 0:19Yeah, let's just let's just go with AJ for a bit.
- 0:21Let's say that AJ find great haste will get into your money
- 0:25job titles and many hats and organizations in just a moment
- 0:29but we do her. In a podcast is we always start
- 0:31with same question and that is what does happiness mean to you?
- 0:36And what setting? I think there's a couple
- 0:38different ways I could go with it.
- 0:39So what setting do you feel like a answer?
- 0:41So we leave it all quite broad. Some people try and answer it in
- 0:45a work setting, but other people find it easier to kind of go and
- 0:49look, you know what has happened?
- 0:50Is in general. I'll give both.
- 0:53So in a work setting, I think happiness for me is it's just
- 1:00Making sure those that I lead as well as myself are in an
- 1:04environment that is contextual. And so what I mean by that is I
- 1:08personally as a leader, I try to really understand every single
- 1:11person that I interact with their communication Styles
- 1:14preferences, how they want to work, how they want to interact
- 1:17with me cadences of meetings, workflows all that good stuff.
- 1:23Like I get really, really detailed and trying to
- 1:25understand how they want to experience work and how they
- 1:29want to. Experience, the career mapping
- 1:31goals, or how they want to experience the time and the
- 1:34output that they actually do. And so, like, I just like to
- 1:37curate that entire experience, because I think that will give
- 1:40them happiness. And then, for myself, I, I look
- 1:42for that as well, from a work perspective, and then on the
- 1:45personal side, happiness right now was I think really just
- 1:49finding finding a groove of a balance of good communication
- 1:55between mother's family members Partners, things of that nature.
- 2:00You're just trying to find a really good pattern that that we
- 2:03all can have a really good healthy relationship and so
- 2:05that's kind of happening personally right now.
- 2:08So I hope you got that. Hey, so as we mentioned, you
- 2:12were many different hats and already in the intro, that was
- 2:14very clear it. So what do you consider your
- 2:17what do you consider your main area of expertise concentration?
- 2:21And you know, are you that HR leader a private developer
- 2:24partnership manager? Or, you know, do you do all of
- 2:26them things at the same time actually are is there any?
- 2:29Is there actually A difference between all of those or they're
- 2:31just nuances. Yeah, so I do a lot, you know,
- 2:34so you know, I, you know, so I have a lot of time, you know,
- 2:38doing Partnerships and structuring those Partnerships
- 2:41that can drive sales and I can drive, mergers Acquisitions
- 2:45Integrations. I am a thought leader in the
- 2:48space. I am a Founder in the space.
- 2:51I'm a product guy in the space. So I have a lot of, you know, of
- 2:54a strategist in the space as it pertains to people strategy and
- 2:58operations and putting teams together.
- 2:59Sir, and so I think, you know, just with the multiple projects
- 3:03that I always have going on at one time, it gives me an ebb and
- 3:07flow of different responsibilities.
- 3:09So, some days, I'm an advisor, some days, I'm a Founder some
- 3:13days, I'm internal working for, you know, something for my
- 3:16day-to-day perspective on Partnerships and sales some days
- 3:19and try to recreate product. And other days, I'm just having
- 3:23one-on-one meetings and just trying to do the more
- 3:24traditional employee experience thing.
- 3:26So it just really depends on what I'm working.
- 3:29Yeah. Hey so it was often the case
- 3:31with people who do so many different things and you already
- 3:33said it, you're a thought leader.
- 3:35There is I'm guessing this overarching goal and
- 3:37professional Vision or belief that kind of guides, all of
- 3:40these, all these different parts of it and for you, that is what
- 3:43an employee experience. But maybe a certain type of
- 3:46employee experience. Can you maybe kind of go into
- 3:48that a little bit deeper? Yeah, everything circles around
- 3:51putting employees. First that's like, that's
- 3:53literally the core of everything that I could everything circles
- 3:56around putting employees. First contextualizing, the
- 3:59Variants and then building tools technology and resources that
- 4:03can support that overall arching goal.
- 4:05Because I think, when people hear putting employees first,
- 4:08you think of okay, well, we'll have a thoughtful one on.
- 4:10One will do a pulse meeting will do.
- 4:14So, some really high level, like things will talk about their
- 4:17careers, their passions, things of that nature.
- 4:20But from my perspective, I like to try to build technology tools
- 4:24resources and strategies that can be baked into the Fabrics of
- 4:29a company where it's not a nice to have.
- 4:32It's not something you have to intentionally think about it's
- 4:35literally baked into the Fabrics of what you do in your head
- 4:38accountable to it as a leader or the cup.
- 4:40It's literally what stands the company upright.
- 4:42So putting employees first that centralized focus of everything
- 4:45that I do. Yeah.
- 4:47That's that's very aligned with what we do at management 3.0
- 4:50where you know we think that is just the essence of everything
- 4:53and it starts with their culture and it's not some kind of a
- 4:56thought or atom that you know, some CEO can go over Hey, you
- 4:59know, which are would be nice. Exactly.
- 5:01Something, please first. And all that comes from from,
- 5:04from getting out that in this should be first nature person.
- 5:09Hey, so you've obviously written and spoken and worked
- 5:12extensively in the realm of employee experience and
- 5:15workplace culture. Wow.
- 5:16How did you get interested in into this in the first place?
- 5:18And why do you feel that this is such a vital part that you kind
- 5:22of put your whole weight behind it and do all these different
- 5:25things in that, in that realm? Yeah, I'll keep that one simple
- 5:28but it's a long story. I am so I started a company in
- 5:32nineteen and we quickly grew to 200 full-time employees outside.
- 5:37So, as you can imagine, that's really scary, really exciting,
- 5:42you know, being 19, 20 21, the the financial perks that come
- 5:46with that are obviously pretty exciting.
- 5:48The professional recognition and the the bragging rights to a
- 5:53certain degree. If you want to look at it that
- 5:55way are pretty exciting as well. Not a lot of my friends.
- 5:59That time we're doing anything close to that, but what they
- 6:02didn't understand the, the scary, the the scary variables
- 6:06of that work, the, the lonely variables of that work, the
- 6:09unknown variables of that work worthy, the leadership and
- 6:12people ABS part. And that's frankly, actually
- 6:14just got off a call with the partner and we're positioning
- 6:17our product to try to get in front of startups and small
- 6:19businesses and that was something I was sharing with
- 6:23her. Is that, you know, I want to be
- 6:25thoughtful about how we're positioning this product,
- 6:27because a lot of startup Anders like myself at that time are not
- 6:33taking enough time to learn and develop themselves around
- 6:36leadership and people operations in the strategies that hold
- 6:39those things up, right? So they're not taking the time
- 6:42to truly understand how to go about 101's.
- 6:44Internal Communications, you know, you know, team design,
- 6:49creating Performance Management processes.
- 6:51That actually are Equitable that drive motivations like Founders
- 6:55are not thinking about this leaders bitching about the
- 6:58product. Right.
- 6:59Yeah. In the beginning of that
- 7:00process. So you figure that's called at
- 7:02zero employees to 500 that comes as an afterthought.
- 7:05And so, to answer the question directly I as we were, you know,
- 7:10getting towards 300 employees, going into our third year, I
- 7:14made a very crucial mistake and did not have a one-on-one
- 7:17conversation with the most important person of inside the
- 7:21company that was connected to Under Armour who were are our
- 7:25product and service integration partners and Frankly, we were
- 7:29getting 95 percent of our revenue from Under Armour.
- 7:32And so after about seven tries of that individual trying to
- 7:36have a one-on-one with myself and seven times me denying that
- 7:40one-on-one and chasing girls are going to, the bar are whatever I
- 7:43did at the time. He said, well, I'm leaving the
- 7:46company and I said, whatever, I don't care.
- 7:49And then, eventually a dawned on me that I do care and that not
- 7:52only had a humanistic level that I care it actually affected the
- 7:57business, it went to zero. Under Armour left looked at as a
- 8:01red flag and every single partner and employee didn't
- 8:03appreciate the way that I handled that situation and that
- 8:06was the linchpin. So that's how I got into this
- 8:08space. That taught me.
- 8:10You could never make that mistake.
- 8:11Again, you have to focus all of your energy and righting that
- 8:14wrong. And so, that was kind of the
- 8:15beginning of this, this overall Journey that I'm on today,
- 8:19that's amazing. And thank you so much for
- 8:21sharing that personal story and, you know, thanks for sharing a
- 8:24mistake because I think that's where we learn often most From
- 8:29Matt. Hey, so is that then when you
- 8:32kind of, you know, you found it e, 1 b 2 which is you know what
- 8:35you described as human first Collective of Brands and
- 8:38practitioners and that was in 2019.
- 8:40And so can you tell us a little bit about what, e1b, to beans,
- 8:44what it stands for and, you know, did that come out of that
- 8:47mission of kind of helping people don't make the mistakes
- 8:51that you just made? Yeah, it was kind of connected
- 8:53to that but that was, you know, you won't be to later years
- 8:56later. But um, so after that company, I
- 8:58went on to do Ooh, some cool things.
- 8:59I went in houses ahead of people assumed very intensely, 45
- 9:04minutes a day 7 days, a week around all this work.
- 9:07And So eventually throughout starting another business going,
- 9:10internal was ahead of people. I eventually found myself having
- 9:14a lot of issues with. I think the way that traditional
- 9:18HR teams and leaders were approaching the world of work.
- 9:21And as I was ahead of people internally, I kept seeing little
- 9:24gaps. So I would see a cat a gap in
- 9:27like the people analytics in like, big day.
- 9:29And Predictive Analytics and how to put teams together and how to
- 9:32recruit better. I kept seeing little gaps there.
- 9:35I kept seeing gaps in D and I kept seeing gaps in their
- 9:38recruiting Communications and employer branding.
- 9:41I kept seeing gaps in internal comms, I kept seeing gaps in
- 9:45compensation and I kept seeing all these little gaps and so, I
- 9:48said to myself, I don't know where I was, but I was listening
- 9:52to a podcast driving somewhere, I'll never forget it.
- 9:54And there was a podcast by Gary Gary vaynerchuk, who I, Think we
- 9:59all know at this point, everyone knows him for his motivational
- 10:02concept. What people don't know is he
- 10:05actually runs a company called Vayner X.
- 10:07It's a holding company. So he's building the biggest
- 10:10communication holding company in the sector and I said to myself,
- 10:14well, why is there not a holding company for the people sector?
- 10:17Because if we all would have put our business casual for just a
- 10:20moment, there are so many different verticals of people,
- 10:23right? You have on the product and
- 10:26service inside you have internal comms, you have d&i yet.
- 10:29Forest Management Systems you have HR systems recruiting
- 10:31systems. That means there's so many I
- 10:34could just keep going on and on. Yeah.
- 10:36And so I said to myself, well, I want to build out something in
- 10:39every single sector and I started to do that.
- 10:42And so, the e1b to Collective employees first business second,
- 10:46that's what that stands for awesome.
- 10:49That was my goal when I set out. And so my goal was to build a
- 10:52company and every single one of those sectors and do that in a
- 10:56partnership Community structures.
- 10:59So every time I start a new company, I find partners that
- 11:03are doing that work. Well I bring a new twist to how
- 11:06to do it better and I go from an idea to usually 12 to 15 to 50
- 11:13employees and partners pretty quickly by taking a Partnerships
- 11:16approach, and bringing a slight little twist that I can bring to
- 11:20what they're already doing. Well, or sometimes I start from
- 11:24scratch, IE Beyond brand, and some other projects.
- 11:27So that's a nice little Roundabout for you.
- 11:31Yeah, it is. Hey, so up till now, we've been
- 11:33talking about you about, you know, I play experience and how
- 11:35medication and all these kind of sort of.
- 11:38Yeah, well, these things, and why it for you.
- 11:40For example, it was incredibly important how your whole company
- 11:42kind of fell apart after that AJ.
- 11:44But in your own words, do you want to share with our
- 11:46listeners? Kind of what for you to tangible
- 11:49benefits, are in kind of adhering to a people first
- 11:52culture and focusing on employee happiness and well-being.
- 11:55Yeah, grows the bigger business objectively.
- 11:58Yeah, it's not Just the altruism, isn't it?
- 12:00Yeah, it's yeah. It's all people all the time.
- 12:02Let's assume that you don't care because like, some people don't
- 12:04and that's what I realize that some people.
- 12:08Some people like just love their husband or just love their kids,
- 12:11just love their spouse or just loved her family.
- 12:13Like some people don't love other people like and and I know
- 12:17that sounds crazy but like, I don't want to say that's okay.
- 12:20Because I don't believe that human being level.
- 12:21That's okay. But in a disabling, if you don't
- 12:24care about that, like if you're at that, it's not what drives
- 12:27you then do it, because it literally grows a business
- 12:30understand that putting employees.
- 12:33First. Like let me give you a practical
- 12:34example, putting employees. First, at the beginning of
- 12:40recreating, your recruiting structure and systems is a good
- 12:44idea because you'll find better Talent meaning.
- 12:47If you go to every single employee that you've already
- 12:50recruited and say, how could we have recruited and communicate
- 12:53it, and supported you better during that hiring process and
- 12:56onboarding process and you took all that data and you actually
- 12:59go back to your engineers and your teams that have the
- 13:02technology of the needy they built.
- 13:04And you go back to your seat row, row, your leaders and you
- 13:06really sit down and ask Yourself.
- 13:08Okay, how can we take this data? This, these insights that are
- 13:12completely from the employees around the people that we just
- 13:15got down hiring and the giving us, this is how we could do
- 13:18things better. How can we bake that into how
- 13:21we're going to recreate our recruiting process?
- 13:23That makes a lot of sense because they're literally going
- 13:25to tell you. Hey here's how I probably would
- 13:28have been more excited joining the team.
- 13:30Here's how you could have improved the onboarding process.
- 13:32Here's how you could have made. Sure that I was more aware of
- 13:35what the actual company was about.
- 13:37And I See the productivity numbers over that 90-day 120-day
- 13:41window. Probably would have went up,
- 13:43which means alignment of teams would owe them when it would
- 13:45have went up. Which means you probably would
- 13:48have got a lot more work and had a lot more productivity which is
- 13:52all connected to sales. And so that's a small example
- 13:55but that's kind of how I think about it.
- 13:57Let's put employees at the center of our strategy first.
- 14:02Like just get the employees data first and then get the suits in
- 14:06the ties and Executives and the subject matter experts involved,
- 14:11and have them take that data and couple that with their subject
- 14:14matter, expertise that yes, yeah, yeah.
- 14:18And that's so important to get into people's heads and I
- 14:20sometimes hear especially now with, like, oh, recession
- 14:23coming. We got to go back to the bottom
- 14:24line, and get a good rid of all of this people first.
- 14:27And I'm like, yeah. But the bottom line is the
- 14:29people first thing because you're gonna, yeah, you're gonna
- 14:32you're gonna lose out otherwise. Do you think like, you know,
- 14:36just the biggest challenge, Or companies to building.
- 14:39Like, you know, this positive work environment and having
- 14:41these people first environments is sometimes their CEOs or the
- 14:45people that are kind of The Gatekeepers of this, or do you
- 14:47see any other big challenges to creating these environments?
- 14:52The big challenges is the timeline and timing you know the
- 14:56big challenge is and I just dealt with it recently.
- 14:59The big challenge is if a company of any size is going
- 15:04through a merger going through an acquisition doing An org
- 15:08reshuffle, raising New Capital. It always seems like things that
- 15:13are on the more business or product or service side of the
- 15:16business, or the marketing side of the business.
- 15:18It usually trumps the people side.
- 15:20And so, that's always the biggest.
- 15:22I think hurdle that we all come come across is that you have to
- 15:27find a company that is not dealing with a lot of other
- 15:30things. A psychology of a leader that
- 15:33understands his work and frankly, I'll leader a I'm
- 15:38making level that has been burned.
- 15:40That has actually felt what it feels like to not put employees
- 15:43first or not, take this more seriously in a previous company
- 15:45that they founded our previous company, they were executive in,
- 15:48whatever, it's going to be and that's a lot of boxes to check.
- 15:52And that's where I think a lot of HR people and a lot of people
- 15:55in this place in general mr. Mark, they missed the mark on,
- 15:59not understanding how to connect it to Pure business results.
- 16:02They missed the mark when not being Not keeping a pulse on
- 16:07what matters to the company right now, right?
- 16:09Like, if a company right now, for example, is going through an
- 16:12acquisition, then maybe you tailoring, your conversations
- 16:16around team alignment and and and the communications that can
- 16:22support new team members combining, maybe that's your in
- 16:26to get them to realize that people as a Focus, right?
- 16:28You got to, you got to tailor what you're trying to pitch,
- 16:31what you're trying to roll out from a people perspective to
- 16:34what? Matters to those that are
- 16:36actually driving the business decisions if that makes sense.
- 16:40Yeah, absolutely. They kind of follow up on that.
- 16:43Sees the already said it, you know, you're pure tying it into
- 16:45your pure business results. What I hear a lot is that people
- 16:49find it really intangible sometimes and you know, how can
- 16:52you almost quantify some of these Roi by doing it.
- 16:56Do you want you have any good examples there is that love to.
- 16:58I'd love to hit people sometimes with them.
- 17:01Yeah. Like the I think the biggest
- 17:04quantity. I think the biggest Roi is that
- 17:07I like to look at or the kpis or the okay, ours, whatever term
- 17:10you want to throw up. Yeah, I look at the, the speed
- 17:15in which the speed in, which were able to kind of get teams
- 17:17aligned and, and move faster. And I connect that to like,
- 17:22getting a product out. Or I connect that to rolling out
- 17:25a new marketing initiative, or I connect that to making a tweet,
- 17:29that will drive more alignment between a sales team and the
- 17:32marketing team and connect that to an increase of sales overall.
- 17:35All like, I always connect whether it's team alignment,
- 17:39having more authentic, communication during recruiting,
- 17:43whether, you know, driving more strategic initiatives from
- 17:46internal Kansai always connected to is this allowing our product,
- 17:51our marketing, our sales to the, the infrastructure, that we
- 17:55believe. The company is built is standing
- 17:57on, does that connect to making those things better and bigger
- 18:01and larger, and more productive? Because that's what's going to
- 18:04get the attention. Mention of a CEO that's what's
- 18:07going to get the attention of those c-suite Executives.
- 18:10And so again, if you can and really honestly, like for
- 18:14example would be on brand. What we essentially do is we
- 18:18generate more authentic conversations early, early early
- 18:21in the hiring process we give an applicant really detailed
- 18:25information. Like hey this team you're about
- 18:28to join the leader of that team. This is how they make decisions
- 18:31here, the pet peeves, that they have X y&z I do.
- 18:35Don't do that for my health. I do that.
- 18:36Because when that person comes in, they actually know, hey, the
- 18:40leaders looking for new ideas and these categories because we
- 18:44tell them that early in the hiring process.
- 18:46So the second they joined the company and they're just start,
- 18:49rattling off new ideas, the the team leaders are, oh my gosh,
- 18:52this is amazing. I can hit my kpis.
- 18:55Okay, Arts, I can hit the goals here.
- 18:57I can I can here are three months or three months sprinkles
- 19:00and their life. So like dumbfounded, like how
- 19:02did this happen? It's because we pushed all the
- 19:05all Into communication of what you needed early in the process.
- 19:08So again, now you got your goals financially, but it's all
- 19:12connected back to the recruiting and the communications and
- 19:15everything in the beginning, and it also makes it better on the
- 19:20person looking for a new job, right?
- 19:21It's always a two-way conversation.
- 19:23It's, they also get to assess whether that would be a team
- 19:26that they would want to join and whether that fits their skill
- 19:29set and their culture. I guess I'll be very Frank with
- 19:32you, you know? The yeah Beyond brand is the is
- 19:35a company that has a success, but it should be 10 15 times
- 19:42larger than it is. And I bring that up is because
- 19:46the way you just got it that fast, I've had so many people
- 19:49would not get it that fast right.
- 19:51And it's because and I don't know why.
- 19:53Actually I was gonna like be as a reason why I don't know why
- 19:58I've always said to my partner's, like, Beyond brand
- 20:00should be a five, ten, fifteen million dollar company.
- 20:02In my objective opinion, I believe every single company in
- 20:06the recruiting team should bacon some sort of version or
- 20:09variation of what Doing would be on brand.
- 20:13It just makes business sense to like be fully transparent in the
- 20:17beginning around little micro areas of the work so that like
- 20:20your point an applicant could say, no, I'm not going to fit.
- 20:24Well with that decision making framework.
- 20:26That was exactly the with the company and the style that I had
- 20:28previous that I reason why I left not going to work for me
- 20:32and you wouldn't know that for a rather than them being there for
- 20:35six months, so I don't know. It's yeah, yeah, I think that's
- 20:39a culture problem. Um, isn't it?
- 20:40That's also corporates, Corporate America, culture
- 20:42problem. I'm guessing I think we see that
- 20:44letter, like I know that we see that here as well, but in Europe
- 20:49FYI, because I most of the listeners know, but not
- 20:53everybody but like, definitely that that kind of feeling of,
- 20:58oh, we're not even going to disclose the kind of rate of pay
- 21:01and, and let's get, you know, why I put in all the effort and
- 21:04why put in all the time, you know, you also know that get the
- 21:07best candidates right? If you're not gonna be
- 21:09transparent about it, it's a win.
- 21:10In situation, it's not just for them if you know, someone that
- 21:14that really believe what you just said.
- 21:17I'm looking for a, I'm looking. I'm looking for a healthy debate
- 21:24that I can do in my past. I'm looking to bring someone
- 21:27that really believes. What I'm saying, is not the best
- 21:29way to go about it or not the most awful way because I just
- 21:32want to hear someone I want to hear out because like you should
- 21:35see me in sales meetings when like someone's like trying to
- 21:37deny something, I'm trying to put it put in front of them.
- 21:41And their reasoning is just so I'm like.
- 21:45Anyway, you're gonna have me start like, blacking out of
- 21:47like, saying crazy stuff because I just don't get it.
- 21:49Like, it's like, hey, a lot of the times these things are, just
- 21:51because that's how they've been done and it kind of, and people
- 21:54can actually come up with the arguments and they just go.
- 21:57They end up getting flustered. I'd be like, hey, that's just
- 21:59the way it is. That's just the way it's
- 22:00supposed to go. Yeah, and that's, you know,
- 22:03challenging, the status quo is what we are all about, and that
- 22:06we want to do as well. Yeah.
- 22:08So, So yeah. Hey you also work at top
- 22:12employers Institute which also caught my eye when you know digs
- 22:17of research here for the podcast, we don't for those who
- 22:20don't know, which is it's a global organization which
- 22:22basically helps organizations assess and improve their
- 22:25workplace environments rights and you give out certificates
- 22:27and you give you kind of Mark people's you know their their
- 22:31outstanding performance Etc. So do you want to tell us a
- 22:33little bit more what you do there and what are you like it?
- 22:37Yeah. Yeah.
- 22:38Have you ever heard of Yeah, yeah, yeah.
- 22:41Oh, that's actually good. Well, that makes a lot of sense.
- 22:43Does your Global? Yeah, a lot of a lot of here in
- 22:46the states. We're actually trying to work on
- 22:48that from a PR perspective, trying to get more and more
- 22:50people in the city. So we're so, in a nutshell with
- 22:53top employers does is to your point.
- 22:56So we analyze the HR best practices that are occurring or
- 23:01not occurring inside of a company.
- 23:03So right there from the get go, it separates in my personal
- 23:07opinion us and what we're doing from.
- 23:10No one else in the market that I believe is trying to provide a
- 23:13stamp of approval to a company that says, we're the best place
- 23:16to work where the top employer, a lot of companies.
- 23:19As, you know, from an employer branding perspective, they're
- 23:21trying to recruit Talent the trying to say, hey, come to my
- 23:24company, this is a great company to work.
- 23:26The issue is the best practices. The HR practices that exist at
- 23:31those companies are actually not one of the greatest places that
- 23:35work. It's actually not that good dear
- 23:37and it's because they're not being Not being pushed.
- 23:41And so, what top employers has very well is they have about 250
- 23:45questions and analyzing process where they may go into town
- 23:50acquisition. And they may say, hey shorts for
- 23:52each RI systems, Shores, your ETS system show us, show us the
- 23:56best practices that you follow as it pertains to hire
- 23:59Communications. Show us that it's Equitable
- 24:01shows that it's fair. Show us.
- 24:03Show us that it's thorough. Show us your career mapping
- 24:05principles like, literally, walk us through the experience that
- 24:09an employee He is currently a napkin would be feeling, and
- 24:13then once they go, they go through that, they get an
- 24:16overall score 60, 70 80 percent and then that gives them that
- 24:20seal and then on top of it that the benchmarking process where
- 24:23they can analyze the Gap. So if they got an 80% okay,
- 24:27where's the 20%? We're the things you're not
- 24:29doing so well and we provide those thoughtful tips and
- 24:32nuances and advice from that perspective.
- 24:35And then on top of all of that, we're thinking about rolling on
- 24:38an initiative, we are we're trying to help Help provide like
- 24:41visual profiles and more deep dive explanations for the
- 24:45applicants coming in Via video. Where the leaders at the company
- 24:49can really articulate, some of the core principles of those
- 24:51categories. And those questions and really
- 24:54share, the the impact of being a part of top, Employers in the
- 24:58seal. And so I love the work there,
- 25:01I'm really passionate about it. It fits right there within that
- 25:04that employees, first methodology because I believe if
- 25:08you really care about employees, Then show don't show us as the
- 25:12top employees. Like, show the applicants show,
- 25:15the employee show the world that you actually have the HR best
- 25:19practices in house and and and stand on what you're saying to
- 25:24the world that you are doing like if you really are a great
- 25:27place to work our top employer stand on this, show us that like
- 25:30believe in that show, the applicants that be able to
- 25:34analyze those gaps and improve yourself and be excited for that
- 25:37development and growth. So I love the work that Here.
- 25:40And that's kind of like an overarching breakdown of what it
- 25:43does and do you also speak to current employees and people who
- 25:47went through the post office, but were either not successful
- 25:50or think? I don't know.
- 25:51It just always wonder because with these processes with her
- 25:54like actual, a lot of a lot of employees actually get consulted
- 25:57as well, or is this just an analysis of, you know, the
- 26:00processes that should in theory then bring these results but
- 26:04maybe sometimes something goes wrong along the line.
- 26:06Yeah, I mean there are times where we work with clients and
- 26:09they do They don't qualify it's because they don't have certain
- 26:13things in-house. And those conversations are
- 26:15difficult to have, but I think we've had a lot of clients come
- 26:18back to us and say, you know, we may have been a little bit
- 26:21defensive early throughout that process and we were a little
- 26:23disappointed that we weren't able to get the seal but thank
- 26:27you. Thank you.
- 26:27Because by going through that process we actually analyzed and
- 26:31looked at our gaps when we took your advice and we Double Down
- 26:34On D and I we double down on internal Comm.
- 26:36You dirt would double down on our recruiting best practices
- 26:39and we made some adjustments and tweaks and and that adjustment
- 26:42and tweet helped us, you know what I mean.
- 26:44So so we have had that happen but what we're excited about is
- 26:49company's leaders on those teams usually couple weeks after our
- 26:54little bit more appreciative of the process even if they didn't
- 26:58get to seal because it identified gaps that they didn't
- 27:02know exist. Yeah, it shouldn't just be a
- 27:04certification process, right? It shouldn't be just taking
- 27:06boxes. It should be for them as well to
- 27:09reevaluate a think, right. Like I said that's that's the
- 27:13differentiator. I think that a lot of that that
- 27:16person, you know, drove me to want to be there.
- 27:18It's because it's actually analyzing that we're actually
- 27:22saying, hey, we gotta see this like shh like are walk us
- 27:25through how you're approaching it and right in the middle of
- 27:28that conversation of someone's, not really thoughtful about
- 27:33Indian Strategy, our team members are HR analyzers.
- 27:36They're going to know that, like they're going to do what they
- 27:38like, because that's what they do all day.
- 27:40Like, they're going to know if you've actually thoughtfully,
- 27:42put the work in to have a great d&i strategy and how that shows
- 27:45up. So, yeah, absolutely.
- 27:49Hey, I wondered so, one of the things I was like to ask Philip
- 27:52podcasters. So people who are, you know, I
- 27:55get to meet a lot for a lot of podcasts on the podcast.
- 27:58I always like to ask them with her, you know, doing this
- 28:00talking to me talking to other people all the time on a pocket.
- 28:03I swear that kind of has changed your view, Twitter, workplace
- 28:07happiness, whether you've learned much better.
- 28:09Yeah. You know, just do you enjoy it?
- 28:12It does, it does it kind of get your brain going?
- 28:14It does massively for me. So it was like to, you know, I'm
- 28:18kind of intrigued with him. Yeah, you know, I learned a lot.
- 28:21I developed a lot of new relationships, I learn, you
- 28:25know, I learn what other with other folks are doing.
- 28:27Like for example, you know, I reviewed someone from American
- 28:30Express, only internal comms /. They work on the they leave the
- 28:34internal Comm /, dni team, and I realized and really respected
- 28:39and learned that American Express is one of the only
- 28:41companies that I've come across so far.
- 28:43That has like 45 50 people on a d and i-team exclusive.
- 28:48I've never heard of that like I've never heard of that robust
- 28:51of a team focusing on d&i missions exclusively.
- 28:54And so being on that call or being in that conversation on
- 28:57that podcast, me and be able to being able to unpack what
- 29:01they're doing within that team. The, the systems The technology,
- 29:04the tools, the outcomes that are occurring within that team, that
- 29:08was intriguing for me. And so, you know, I've done
- 29:10like, 750 episode. So, I've learned so much.
- 29:14Yeah, yeah. That sounds great.
- 29:18Hey, yeah. I know, that's what I just get.
- 29:20I just love. Forget to speak to all these
- 29:22people from across the world about what their quote.
- 29:24The cool stuff is that they're doing and I get to learn from
- 29:26that ensured, that I would our listener.
- 29:27So, do testing. Hey, so here on the podcast, we
- 29:31are super big fans of tangible practical.
- 29:33That's kind of in the DNA of management 3.0 as well, things
- 29:36that people can kind of start implementing as soon as they've
- 29:39heard this podcast not something super complicated or something
- 29:41that they have to have massive senior buy-in from.
- 29:44And I know we've talked about a few things, but could you offer
- 29:48us any tangible? Practical examples tips?
- 29:51I don't know anything in that realm for, you know, people
- 29:54embracing or wanting to embrace that people.
- 29:56First philosophy, very sick, a couple of things, I'll keep it
- 30:00on like the management side of things.
- 30:03Number one mandate, don't ask mandate I'm being very serious.
- 30:08When I say that word big upper case letters mandate, that every
- 30:12single manager of people, small manager of six manager at five
- 30:16manager of eight. They need to not only know up
- 30:20here but have it in an HR System.
- 30:24They're freaking phone Note somewhere.
- 30:26They need to understand that these three things.
- 30:30The the the the workflow. Communication styles of every
- 30:35single team member they have in their team, and they need to
- 30:37adjust to that reality, the career mapping goals and skill
- 30:41development goals that they have of that individual and figure
- 30:45out in detail, a way that support them.
- 30:48Go to HR, go to other Executives, help them cure rate
- 30:51in IDP plan, an individual development plan and an
- 30:55individual development plan. Should not be - it should be
- 30:57proactive. I'm tired of seeing companies
- 31:00that have a reactive approach because typically when The IDP
- 31:04is rolled out. Someone's about to get fired.
- 31:06It's just like the last, it's the last savior, like let's just
- 31:09know. It needs to be completely
- 31:10reversed, you need to have it needs to be a curated
- 31:14thoughtful, contextual IDP, IDP plan individual development plan
- 31:18for those that can spell it out or think about it.
- 31:22But that needs to be like proactive thoughtfully, big
- 31:27doubt co-created with that individual, that highlights
- 31:30everything they're trying to do and where they're trying to go,
- 31:33who Want to be within the company long-term short-term
- 31:36midterm in the skills that connected to that.
- 31:39And then I would probably say the last thing would be Remember
- 31:43that D Ian I needs a actually going to give you this tip this
- 31:50is something I'm thinking about. So what's happening right now is
- 31:55most companies realize that d&i on the recruiting side is going
- 31:59to like be important. Like we recruit and have diverse
- 32:02town. Like I think that's like pretty
- 32:04much a real hopefully getting to a standard.
- 32:07Yeah. Right.
- 32:09But realize that d&i needs to be baked into every piece of the
- 32:14business, right? So to give you one, very simple
- 32:17tip if howdy and I can be baked into recruiting, for example,
- 32:24could be some of the things that we talked about today, you know,
- 32:27being very thoughtful around being very honest and
- 32:30transparent and inclusive during the communication process in the
- 32:35recruiting stage. So recruited that they're
- 32:37listening manages that are going to be a part of the, the hiring
- 32:40process listening after that. Green called so that round one
- 32:44interview be as detailed and consistent and clear as you can
- 32:49around how you make decisions your pet peeves and 425 really
- 32:54crucial. Small wins at these individuals
- 32:57can capture if they were to be hired.
- 33:00And be very, very detailed be very, very, very detailed and
- 33:05allow them to exit themselves through that process because
- 33:09it's not a good fit or allow them to ask better questions.
- 33:12So they I can lean in push aside the more standard process.
- 33:16He's a were involved in the hiring process push that this
- 33:19round 2 and I know it's a little bit backwards but be more
- 33:22thoughtful and more detailed around one because it's going to
- 33:25it's going to flush out. Those are not a good fit and
- 33:27it's going to attract those that are a good fit and then you
- 33:30could do more of the traditional checking the boxes.
- 33:33So check the boxes and Screen check the boxes and around to
- 33:37get really deep and round one. Yeah, absolutely.
- 33:40Yeah, I like that. I really like that.
- 33:42And that is sort of how we try and do re we're recruiting at
- 33:45the moment at management 3.0 and that's really kind of how we're
- 33:47trying to do this as well. So, first run one is basically,
- 33:50let's get to know each other but like not just we get to know
- 33:53them, right? They get to know us and and and
- 33:55just kind of how we work and how we what we do.
- 33:58We are as individuals. So super important.
- 34:01Hey AJ. So if anybody wants kind of now
- 34:03listen to your podcast, or want to get in contact with you, with
- 34:06any of the things that you do, how can they And you probably
- 34:11LinkedIn, is the best place and then email directly.
- 34:15You can probably email me. Let's do something.
- 34:20Let's do Anthony Vaughn, so Anthony and then Vaughn, VA U,
- 34:24GK n 2015, at gmail.com. That's what my personal email is
- 34:29probably the best. And then based off what you're
- 34:31looking to do, or try to collaborate around, or just want
- 34:33to talk. I can, I can send you in each
- 34:36direction of what I'm working on, perfect.
- 34:39Alright great, thank you so much for this conversation.
- 34:42We've been through all of the all these different size of
- 34:44Employee Engagement. But I love how you kind of
- 34:46incorporate that all in one and, you know, need package that is
- 34:50uh, a which is awesome. So, thanks again.
- 34:56And yeah, let's see what her our paths crossed again in the
- 34:59future. That's a said, thank you so
- 35:01much. All right, awesome.