Cannes 2026: How to Measure Experiential Marketing ROI and Long-Term Customer Value | Neda Whitney, MATTE Projects, President
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Many corporate marketing teams struggle to build real audience connection because they depend too heavily on basic digital channels that are increasingly cluttered with automated noise and spam.
Neda Whitney, President of MATTE Projects, breaks down how to design immersive, multi-sensory physical environments that drive deep customer retention and brand equity.
She shares her tactical blueprint for managing high-value consumer journeys, from launching custom luxury yachts to…
The skinny
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