Music of the Blogospheres

Background Briefing · Oct 31, 2004

There's yet another paradigm shift in new technology — Podcasting, which cuts out the advertisers, commercial DJs, and program directors. Young people order only what they want, and get it free.

There's yet another paradigm shift in new technology — Podcasting, which cuts out the advertisers, commercial DJs, and program directors. Young people order only what they want, and get it free.

A new technology called podcasting has emerged as a disruptive force, challenging traditional broadcasting models. Supporters hail it as a revolution, while critics remain sceptical. Whether a fleeting trend…