Latest / Speaking 4 Profit Podcast / Warning: Mistakes to Avoid as a 7-Figure CEO ft. Andrew Kroeze #Speaking4Profit

Transcript

Warning: Mistakes to Avoid as a 7-Figure CEO ft. Andrew Kroeze #Speaking4Profit · Speaking 4 Profit Podcast

• 0:00
  So then when I started to feel
• 0:02
  like myself again, it became
• 0:03
  very natural to kind of put it
• 0:06
  out there and be vulnerable
• 0:08
  I have found it's
• 0:10
  a lot easier to do that once I've
• 0:13
  created results in my own life.
• 0:21
  Welcome, welcome folks to the
• 0:23
  Speaking 4 Profit podcast.
• 0:25
  I am Yuval Ventin, your
• 0:26
  host, and today we're having
• 0:28
  an amazing conversation
• 0:29
  with actually one of my coaches,
• 0:31
  Andrew Carozzi.
• 0:32
  And we're going to talk a little
• 0:33
  bit about work life balance,
• 0:35
  but I just want you to know a
• 0:37
  few things about this rockstar
• 0:38
  that we have on today's episode.
• 0:41
  He is a seasoned investor, an
• 0:43
  entrepreneur, a world traveler.
• 0:45
  In fact, we got to see what
• 0:46
  location he's in right now,
• 0:47
  because he's always somewhere
• 0:49
  around the world.
• 0:50
  And over five years of
• 0:51
  experience, he's Andrew has helped
• 0:53
  over a thousand individuals
• 0:55
  create six to seven figure
• 0:56
  online businesses and position
• 0:58
  themselves for long
• 0:59
  term success.
• 1:00
  And as a personal story, Andrew
• 1:02
  actually helped me make my first
• 1:04
  30, 000 when I launched my group
• 1:06
  program, um, back in the day.
• 1:08
  So I just really am honored to
• 1:10
  have him on the podcast because
• 1:12
  he's gave me the framework to
• 1:13
  not only do this in a profitable
• 1:15
  way, but in a sustainable way.
• 1:17
  And you all know what I mean.
• 1:18
  We're talking about speaking
• 1:19
  for profit.
• 1:19
  One of our main goals, right,
• 1:21
  is to build something that's
• 1:22
  profitable, sustainable, and
• 1:24
  that can get us financially free.
• 1:26
  And I feel that Andrew is a
• 1:28
  king of that.
• 1:28
  So Andrew, welcome so much.
• 1:30
  Welcome to the Speaking 4
• 1:31
  Profit podcast.
• 1:32
  It's good to have your family.
• 1:34
  Thank you so much for having me.
• 1:36
  I'm super excited for this.
• 1:38
  Definitely.
• 1:39
  Okay.
• 1:39
  Well, let's, let's jump right
• 1:40
  in and talk a little bit
• 1:41
  about how did you get started
• 1:43
  online when it comes to being a
• 1:45
  business owner?
• 1:46
  Right?
• 1:47
  Because I know that for you Um,
• 1:50
  you've been doing this a while,
• 1:51
  but a lot of folks are just
• 1:53
  getting started.
• 1:53
  So what's your origin story?
• 1:56
  I love it.
• 1:57
  I mean, starting is the
• 1:58
  hardest part.
• 1:59
  I think everybody knows
• 1:59
  that, especially if they're in
• 2:00
  the middle of it.
• 2:01
  And I got started in 2017 from a
• 2:05
  Tai Lopez course.
• 2:07
  I was testing out, like,
• 2:08
  different things before that.
• 2:09
  I tried Amazon FBA.
• 2:11
  I tried, Ecom.
• 2:13
  I tried so many different
• 2:15
  things to make money online.
• 2:17
  And then it wasn't until
• 2:18
  I bought that course, 997, I
• 2:20
  was 82, 000 in student loan
• 2:23
  debt, I had 600 to my name.
• 2:25
  I was shitting my pants when I
• 2:26
  was like, Oh my God, I'm getting
• 2:28
  out the credit card to pay for
• 2:29
  this course.
• 2:30
  And I did it, kind of had that
• 2:33
  regret, but then I got into the
• 2:35
  Facebook group and saw other
• 2:37
  people that were trying to do
• 2:38
  the same thing I was trying to
• 2:39
  do, which was grow an agency.
• 2:42
  And that was really the
• 2:43
  turnkey to be becoming an
• 2:44
  entrepreneur.
• 2:46
  And I didn't get a client for
• 2:47
  six months but I was so,
• 2:48
  six months but I was so,
• 2:49
  I remember this feeling of being
• 2:51
  so lit up from everything that
• 2:53
  I was learning.
• 2:54
  And I was like, if I just put
• 2:55
  the work in, there's no way
• 2:57
  I can fail.
• 2:58
  It finally got to that point
• 2:59
  of trying and failing to get
• 3:01
  that energy where I was like, I'm
• 3:03
  in it right now.
• 3:03
  I'm learning a lot.
• 3:05
  If I just keep going and
• 3:06
  don't quit, I won't fail.
• 3:08
  And I bought another
• 3:09
  course, Stan Henry's course,
• 3:11
  Facebook Ads for Entrepreneurs.
• 3:12
  If anybody remembers that,
• 3:13
  shout out.
• 3:14
  Yes, Stan Henry!
• 3:17
  He had a better roadmap.
• 3:18
  His course was better.
• 3:20
  The community was incredible.
• 3:22
  There were actually people
• 3:23
  doing like 20, 30k per month
• 3:26
  that were active inside the
• 3:27
  Facebook group.
• 3:28
  So I connected with those
• 3:30
  people like Jeff Miller, Mackenzie
• 3:31
  Lieberman, Jordan Parker, had a lot
• 3:34
  of conversations with them.
• 3:36
  And then I finally landed
• 3:37
  my first client, which I
• 3:40
  was at a bonfire with
• 3:43
  my friend back in Cleveland,
• 3:44
  Ohio, her dad was outside drinking
• 3:47
  some whiskey and he's like,
• 3:48
  Midjour, what are, what are you
• 3:49
  up to nowadays?
• 3:50
  And I was like, I run a
• 3:52
  lead generation agency now.
• 3:54
  Like I help local businesses
• 3:55
  get leads.
• 3:57
  And he's like, well, I have
• 3:57
  a coffee shop.
• 3:58
  Can you get leads for me?
• 3:59
  And I'm like, yeah.
• 4:00
  Yeah, of course.
• 4:02
  So we walked in the house.
• 4:03
  He was like, how much
• 4:04
  does it cost?
• 4:05
  I was like, thousand
• 4:05
  bucks a month.
• 4:06
  And then he was like, all
• 4:08
  right, we walked in the house.
• 4:10
  He wrote the, wrote the check.
• 4:11
  I had him my hands up.
• 4:12
  I'm like, holy shit.
• 4:13
  I mean, time to make money from
• 4:15
  the internet, you know?
• 4:17
  And I got a big confidence boost
• 4:19
  after that.
• 4:20
  And I just started going
• 4:21
  into gyms, chiropractors,
• 4:23
  restaurants, offering,
• 4:26
  14 day free trials, running
• 4:27
  their ads, that sort of stuff.
• 4:29
  I built up some really good
• 4:30
  testimonials that way.
• 4:31
  And then, people started
• 4:33
  paying me more, for that.
• 4:35
  So it was 1,000 a month
• 4:36
  and I bumped it up to 2, 000,
• 4:38
  then 2, 500.
• 4:39
  That was making about 10, 000
• 4:42
  to 15, 000 per month.
• 4:43
  And I'm like, holy crap.
• 4:45
  And then I bought another
• 4:46
  coach, 10K coach, so more,
• 4:49
  cause he was running a
• 4:50
  Facebook group I was part of,
• 4:51
  and he had a program to help
• 4:52
  other people.
• 4:53
  Like grow a Facebook group,
• 4:55
  like that's cool and we nailed it
• 4:57
  down to helping agency owners
• 5:00
  get their first clients because
• 5:01
  I think And that was my first
• 5:04
  Facebook group.
• 5:05
  It was called the Six Figure
• 5:06
  Digital Marketer.
• 5:07
  Um, and I started that and that was
• 5:10
  the best thing that I ever did
• 5:11
  was growing a community online,
• 5:13
  um, because that transformed into
• 5:16
  like messenger bots for
• 5:18
  entrepreneurs, cause I was
• 5:19
  selling messenger bots,
• 5:21
  February of 2018.
• 5:22
  I went down to the Bahamas with
• 5:24
  my coach and, Louis Alvarado.
• 5:27
  And made 62, 000 that month
• 5:30
  from like making 17, 000 the
• 5:32
  previous month from selling 90
• 5:35
  messenger bot templates to my
• 5:37
  Facebook group.
• 5:39
  And after that, it was
• 5:40
  just Facebook group, Grow the
• 5:42
  Community, um, launch programs,
• 5:45
  and then I transitioned
• 5:47
  into coaching and launched
• 5:48
  Tribe of Buyers.
• 5:50
  We built it up to a multiple seven
• 5:51
  figure business, had 20 employees,
• 5:54
  helped people like,
• 5:56
  Cole Gordon get started, who now
• 5:57
  runs a 30 million sales agency.
• 6:00
  Bastian Slott, who is doing 20K
• 6:02
  per month with his agency and
• 6:04
  transitioned into coaching.
• 6:05
  Now he runs an 8 figure coaching
• 6:07
  business.
• 6:08
  Jen and Stacey Cockey, who
• 6:09
  are in the real estate space.
• 6:10
  Um, they didn't even know what a
• 6:12
  Facebook group, like a conversion
• 6:13
  Facebook group was.
• 6:15
  Yeah, I remember being in the
• 6:16
  group with them and them learning
• 6:17
  about Facebook as we were
• 6:19
  growing together.
• 6:21
  Yeah, they're so much fun,
• 6:22
  and they're such action takers,
• 6:23
  and they went from zero to 200k
• 6:25
  per month in 10 months, so we
• 6:28
  had some really awesome clients,
• 6:30
  and it was really fun building, and
• 6:31
  then sold that in 2021, started
• 6:34
  then a year after, started
• 6:36
  Brotherhood, Sisterhood, and,
• 6:38
  Masters of Business, which
• 6:39
  we We run now helping coaches,
• 6:41
  consultants scale past seven
• 6:43
  figures profit per year, but
• 6:45
  also we have the energy mindset
• 6:47
  relationship side and living
• 6:49
  a holistic life, um, not just
• 6:52
  becoming a slave to our business.
• 6:53
  So, yeah, you've done some amazing
• 6:55
  things, Andrew.
• 6:56
  And what I continue to hear
• 6:58
  through your story is this
• 6:59
  framework around.
• 7:01
  Really being okay with failure.
• 7:03
  Like I know you said in there,
• 7:05
  you were like, you know, if I
• 7:06
  keep doing this, I won't fail.
• 7:07
  But in a way, some of the
• 7:09
  times when you didn't have a
• 7:10
  paid client or you didn't know
• 7:12
  what was going to be next, many
• 7:14
  people would hear that as failure.
• 7:16
  Right.
• 7:16
  They would be like, I
• 7:17
  already failed.
• 7:18
  Right.
• 7:18
  And I kind of come from
• 7:19
  the concept of a delay is
• 7:21
  not a denial.
• 7:21
  That's something that my
• 7:22
  grandmother taught me.
• 7:23
  So I have that same resilience
• 7:25
  where I'm like, until you tell
• 7:26
  me, hell no, like it's just
• 7:27
  a maybe later.
• 7:29
  So one question I have for you
• 7:31
  is like through your trajectory
• 7:33
  of learning more about
• 7:34
  yourself and about business.
• 7:35
  What advice do you give people
• 7:37
  when they're thinking about
• 7:38
  making that first seven figures
• 7:40
  like not advice of what they
• 7:42
  should do But what is advice
• 7:43
  of what they shouldn't do if
• 7:45
  they're trying to make their
• 7:46
  first seven figures online?
• 7:48
  Oh, damn.
• 7:49
  That's a good question Super
• 7:51
  good Simplify is the main thing
• 7:55
  Like where people screw up is,
• 7:57
  when they try to post across all
• 8:00
  of the platforms and launch all of
• 8:02
  these different offers and all
• 8:04
  of that stuff.
• 8:05
  So I just tell them like,
• 8:07
  don't do that.
• 8:08
  Like have one offer, scale
• 8:11
  that to multiple six figures.
• 8:13
  And then you can think about
• 8:14
  adding in a backend offer
• 8:15
  to scale past seven, but keep
• 8:17
  it really simple.
• 8:18
  And really at first hone in
• 8:20
  on one marketing channel.
• 8:22
  Mine was posting in other groups,
• 8:24
  people would join my group.
• 8:25
  And then I built up this community
• 8:27
  of raving fans.
• 8:28
  Build a community is like.
• 8:31
  Don't run paid ads before
• 8:32
  you're, until you're over 20k
• 8:35
  per month to put fuel on the fire.
• 8:37
  Um, but if we aren't over
• 8:41
  20k per month, we probably
• 8:42
  don't have our messaging down,
• 8:44
  which means our ads are
• 8:45
  going to fail.
• 8:47
  And I've seen way too many
• 8:49
  people join other coaching programs
• 8:51
  where they told them to run ads
• 8:52
  and launch a VSL.
• 8:54
  And then they had to go back
• 8:55
  and get a job.
• 8:56
  Um, so do everything
• 8:58
  organic past 10.
• 8:59
  And we have three separate funnels.
• 9:03
  So we have the test funnel to
• 9:05
  get past six figures, and
• 9:06
  then we have the seven figure
• 9:08
  organic funnel to get past
• 9:09
  seven figures.
• 9:10
  And yeah I'm a big proponent
• 9:13
  of organic, so don't do
• 9:15
  paid ads under 20k per month.
• 9:17
  But don't waste your money.
• 9:19
  Don't burn all the money up
• 9:20
  that you just now got, right?
• 9:23
  That's pretty much what
• 9:24
  you're saying.
• 9:25
  Yeah, and just build
• 9:27
  relationships and take massive and
• 9:29
  perfect action.
• 9:30
  If you just do that, you
• 9:31
  should be good.
• 9:32
  Alright, I love that.
• 9:33
  I love the simplicity of it.
• 9:35
  So, I'm in your school community
• 9:37
  right now, and shout out to
• 9:39
  your community, because as
• 9:40
  we're recording this, Facebook,
• 9:42
  right, just went down for a
• 9:43
  few hours, but school didn't,
• 9:45
  and I see that you put a post
• 9:46
  up about that.
• 9:47
  But you have a particular
• 9:49
  training in school where you
• 9:50
  talk about really activating and
• 9:52
  mastering your energy, your
• 9:54
  mindset, and your actions, right?
• 9:56
  Those three components.
• 9:58
  And I'm wondering, how
• 9:59
  does that really connect not just
• 10:01
  to the profit, but the prophecy
• 10:03
  of a business owner, right?
• 10:05
  Like, how does that, Um, add
• 10:06
  to the, the fuel of our dreams
• 10:08
  because often people dream
• 10:09
  of money and I always say,
• 10:10
  Andrew, what they're really
• 10:11
  looking for is like financial
• 10:13
  freedom or freedom from
• 10:14
  other things that have held
• 10:15
  them back.
• 10:16
  So how does that concept
• 10:17
  help people continue to build
• 10:19
  their dreams?
• 10:21
  I love it.
• 10:22
  Um, I think I wasn't successful
• 10:29
  back in the day because I, my
• 10:33
  physical energy was depleted,
• 10:36
  so I didn't have focus, I didn't
• 10:38
  have motivation.
• 10:40
  Because I was drinking 3 4
• 10:42
  nights a week, I was taking
• 10:46
  antidepressants, I was eating
• 10:48
  Chipotle every single day,
• 10:49
  which is still delicious, but
• 10:50
  I don't eat it every single day.
• 10:53
  Shout out to Chipotle!
• 10:57
  100%.
• 10:58
  And Albert Einstein has a
• 10:59
  quote that goes, a problem
• 11:01
  cannot be solved in the same
• 11:03
  energy that it was created.
• 11:05
  So, I needed to change my
• 11:07
  energy first.
• 11:08
  and set a goal to lose 20
• 11:10
  pounds and to quit drinking
• 11:11
  in 90 days.
• 11:12
  And that helped me unlock
• 11:15
  the layer of physical energy.
• 11:17
  I strengthened my physical energy.
• 11:20
  And then I remember,
• 11:24
  with that goal, I hadn't cried
• 11:26
  in 6 years.
• 11:26
  I was depressed from 18 to
• 11:28
  24 years old.
• 11:29
  Um, I got in the shower day
• 11:31
  45 of setting that goal and I
• 11:33
  broke down crying for the first
• 11:34
  time in 6 years.
• 11:35
  And I was starting to
• 11:37
  process my emotional energy,
• 11:39
  clear it out of my body.
• 11:41
  Yogis talk about samskaras,
• 11:43
  which are energy pockets in our
• 11:45
  body that we keep going back to.
• 11:47
  If we have a traumatic event,
• 11:48
  we don't process that energy,
• 11:50
  that emotion, and we're going
• 11:52
  to keep going back to it
• 11:53
  and following that same
• 11:54
  path over and over and over.
• 11:56
  So, I was starting to
• 11:58
  process my emotional energy
• 12:00
  and get rid of those samskaras.
• 12:03
  And then I had like the ultimate
• 12:05
  clarity, like so much focus from
• 12:08
  strengthening my physical energy
• 12:10
  and processing my emotional energy
• 12:12
  that my mental energy became
• 12:14
  super clear and super focused.
• 12:17
  I remember before that 90
• 12:18
  day goal, um, I would sit down,
• 12:21
  try to meditate and it would just
• 12:24
  be Everywhere.
• 12:26
  And then after that 90 day
• 12:27
  goal, my mind would still go
• 12:29
  off, but I could bring it back to
• 12:31
  my breath and it would only take
• 12:33
  a few seconds to notice, Oh, my
• 12:35
  mind's over here.
• 12:35
  Let me go back to my breath.
• 12:37
  it all starts with
• 12:38
  our energy.
• 12:39
  And Tony Robbins always
• 12:41
  talks about, like, first we
• 12:42
  need to change the state, do
• 12:44
  breath work, think about
• 12:45
  gratitudes.
• 12:46
  And the way I think about it
• 12:48
  is exactly that.
• 12:49
  It's, strengthening,
• 12:51
  strengthening our physical energy,
• 12:53
  processing our emotional energy,
• 12:54
  and focusing our mental energy
• 12:56
  so we can be our spiritual energy.
• 12:59
  Which is connection
• 13:00
  to self and connection
• 13:01
  to everything around us,
• 13:02
  oneness, unity.
• 13:03
  Right.
• 13:04
  Um, so there's energizing and
• 13:07
  then there's evolving our
• 13:08
  identity or elevating
• 13:10
  our thoughts.
• 13:11
  So, energizing our state is
• 13:14
  around feelings, then thoughts,
• 13:17
  um, is all around elevating
• 13:19
  our thoughts to gratitudes.
• 13:21
  What am I grateful for?
• 13:23
  Or another good question, what
• 13:24
  is my intention, like in this
• 13:26
  moment or the beginning
• 13:27
  of the day?
• 13:28
  And having values, beliefs,
• 13:30
  vision and principles
• 13:32
  in our life that we can keep
• 13:33
  going back to.
• 13:34
  So, for example, I'm master of my
• 13:36
  fate, I'm captain of my soul,
• 13:37
  I'm an antenna and vehicle for
• 13:39
  love and truth, I'm the way,
• 13:40
  I'm the light, I'm the path.
• 13:41
  Everybody's doing the best
• 13:42
  with the current programming
• 13:43
  that they have.
• 13:44
  Life is always happening for me
• 13:45
  and through me.
• 13:46
  Like, those are my core beliefs.
• 13:48
  I always go back to, because every
• 13:50
  thought that we have creates
• 13:51
  a biological reaction in
• 13:54
  our body that produces, um,
• 13:56
  a behavior and a result.
• 13:58
  So, I have thought anchors
• 14:00
  that I go back to, so I stay in
• 14:01
  alignment with who I truly am.
• 14:03
  And then, um, We have the
• 14:05
  actual actions, so creating,
• 14:07
  creating the plan and creating the
• 14:09
  systems to get the results we're
• 14:10
  looking for.
• 14:11
  So when I was losing 20 pounds
• 14:13
  in 90 days, I built the system
• 14:15
  where it wasn't this big thing
• 14:17
  in this Google document, but
• 14:19
  the system was, I followed all of
• 14:21
  Damien Patrick's workout videos
• 14:23
  on YouTube.
• 14:25
  I weighed myself every two weeks
• 14:27
  to make sure I was down a pound,
• 14:29
  a pound and a half, two pounds,
• 14:30
  so I could lose 20 pounds
• 14:32
  in 90 days.
• 14:33
  I counted my
• 14:33
  macros, cause I knew it was
• 14:35
  just calories in versus
• 14:36
  calories out.
• 14:37
  And I used progressive
• 14:39
  overload at the gym, so every
• 14:40
  time I went, I just did a few
• 14:42
  more reps, or I put a little bit
• 14:44
  more weight on, and just followed
• 14:46
  that system to get the result.
• 14:48
  So when we're doing these
• 14:49
  three things, there's no way
• 14:51
  that we can fail.
• 14:52
  Energizing our state, evolving
• 14:53
  our identity, and executing
• 14:55
  our plan to get the results
• 14:57
  that we truly want in life.
• 15:00
  I love that.
• 15:01
  I love that, like, you
• 15:02
  mentioned, get the results that
• 15:04
  we want in life, because many
• 15:06
  people would think, Andrew,
• 15:07
  you already grew, like,
• 15:08
  Tribe of Buyers.
• 15:09
  You had, like, this seven
• 15:10
  figure business.
• 15:12
  You're fulfilled, right?
• 15:13
  But what I really appreciate
• 15:14
  about you is you've been so
• 15:15
  transparent with your process and
• 15:17
  you even have a video right
• 15:18
  online where you talk about
• 15:20
  how you grieved having to sell
• 15:21
  your company in that process
• 15:23
  and letting it go and you had
• 15:25
  to go away and do some time
• 15:26
  and meditation to really like
• 15:28
  understand what was next for you
• 15:30
  and what was next for your step.
• 15:31
  So I appreciate your transparency
• 15:33
  and I'm just wondering like,
• 15:35
  How did it feel to be that
• 15:36
  authentic with your audience?
• 15:38
  Was there times when you even
• 15:39
  grieved that like, oh my
• 15:40
  goodness, I'm sharing too much?
• 15:42
  Or were you just kind of
• 15:43
  like being the amazing marketer
• 15:45
  that you are?
• 15:48
  Thank you.
• 15:49
  I think I hid for so long from 18
• 15:52
  to 24, where I was never my true
• 15:54
  authentic self.
• 15:55
  So then when I started to feel
• 15:57
  like myself again, it became
• 15:59
  very natural to kind of put it
• 16:01
  out there and be vulnerable.
• 16:03
  And it's I've found it's a lot
• 16:06
  easier to do that once I've created
• 16:09
  results in my own life, like
• 16:11
  I've lost weight, I got the six
• 16:13
  pack, I built the business, I sold
• 16:15
  the business, like I've done
• 16:17
  some cool shit from putting in
• 16:18
  imperfect action, and it's so much
• 16:21
  easier to be raw and vulnerable
• 16:23
  when I can just kind of lay back
• 16:25
  on those things and be like,
• 16:27
  I've already done a lot of
• 16:28
  things, Awesome stuff in my life.
• 16:30
  I'm not really scared about
• 16:31
  anybody judging me anymore.
• 16:33
  This is just kind of who I am.
• 16:35
  Um, So it's a lot easier now than
• 16:37
  it used to be.
• 16:38
  Yeah, definitely.
• 16:39
  I could see that in you.
• 16:40
  It's almost like, um, I know you
• 16:43
  lost weight, right, which
• 16:44
  meant you got lighter, but
• 16:46
  it felt like your spirit was
• 16:47
  lighter once you returned to us.
• 16:49
  And I'm just so thankful for the
• 16:51
  teachers and the leaders and the
• 16:53
  experience that you had that was
• 16:54
  able to guide you back, right,
• 16:56
  because you came back with not
• 16:57
  only an amazing brand, but a
• 16:59
  healthier version of Andrew, which
• 17:01
  is Well, we all need you to be in
• 17:04
  order to continue to support and
• 17:06
  lead us all on this journey.
• 17:07
  So how did you come up with
• 17:09
  this, this curriculum
• 17:11
  around like the Masters of Fate?
• 17:13
  And I know when you were doing
• 17:14
  Tribe of Buyers, it was kind of
• 17:16
  like a mixed program, right?
• 17:17
  Like you had men and women, non
• 17:19
  binary folks like myself in the
• 17:20
  same group, but now you have like
• 17:22
  the sisterhood and you have
• 17:23
  the brotherhood.
• 17:24
  And what went into the decision
• 17:26
  of, of, of replanting those
• 17:28
  seeds in that particular way?
• 17:31
  Oh, Evolve.
• 17:32
  It was insane.
• 17:34
  Like, there was a four
• 17:36
  month stretch after selling
• 17:38
  my business.
• 17:38
  I went to a Shivananda ashram
• 17:41
  ranch in upstate New York and
• 17:43
  just studied with yogis,
• 17:44
  did chanting every morning
• 17:46
  and meditation and ate shitty
• 17:48
  vegan food for, you know, And
• 17:51
  I got way more like tapped
• 17:53
  into myself, spirituality
• 17:55
  and all.
• 17:56
  And then I went to, Morocco,
• 17:59
  um, Marrakesh, Morocco and went
• 18:01
  to the Sahara desert and like
• 18:03
  stayed out there for five nights.
• 18:05
  It was.
• 18:06
  Crazy.
• 18:07
  After that, I basically lived
• 18:10
  Santiago's life from The
• 18:11
  Alchemist.
• 18:12
  Oh, that's my favorite book.
• 18:14
  I love that.
• 18:15
  We're reading it in the
• 18:16
  Brotherhood right now.
• 18:18
  And it was, it was like,
• 18:19
  I was just so in the flow and
• 18:22
  in tune with everything.
• 18:25
  And I was just getting these
• 18:26
  downloads coming to me.
• 18:28
  So, um, like our methodologies
• 18:31
  around creating our core
• 18:33
  beliefs, like are super unique.
• 18:35
  I, I, I've been through Dr.
• 18:36
  Demartini's trainings and
• 18:38
  Tony Robbins trainings
• 18:40
  around values.
• 18:41
  And then I think it just like
• 18:42
  when I had that space, everything
• 18:44
  came to me and I'm like, oh
• 18:45
  wait, no, if we categorize our
• 18:47
  values, so in any moment we
• 18:49
  can step into who we want to be
• 18:51
  and who we want to be around.
• 18:53
  Holy crap, that would be so
• 18:54
  much better.
• 18:55
  So I started crafting that.
• 18:57
  Um, and then I created, um,
• 19:00
  these, the, our core beliefs,
• 19:03
  like I am people, our life is,
• 19:05
  and I wasn't watching any
• 19:07
  videos or taking from anybody.
• 19:09
  And then like two months later,
• 19:11
  I'm watching a YouTube video and
• 19:13
  it's a cognitive, uCognitive
• 19:15
  behavioral therapist
• 19:16
  technique to anchor ourselves
• 19:18
  to these three beliefs.
• 19:19
  And I'm like, did I watch it
• 19:21
  or video like three years ago
• 19:22
  and not remember it or something
• 19:24
  like that?
• 19:25
  Um, so all of these
• 19:27
  methodologies that kind of
• 19:28
  came to me during that time were
• 19:30
  so helpful for my life and stay
• 19:32
  in alignment with my life.
• 19:33
  I was like, Oh crap, I need to.
• 19:35
  Share this with people.
• 19:37
  So, we started doing
• 19:39
  that with the Brotherhood and
• 19:40
  I was on a, under a non compete for
• 19:42
  business stuff since I sold
• 19:44
  the business.
• 19:44
  Oh, wow.
• 19:45
  So I couldn't teach, I couldn't
• 19:46
  teach that stuff.
• 19:48
  And then when, two years
• 19:50
  after selling the business,
• 19:51
  I, like, there was no more
• 19:52
  non compete.
• 19:53
  So we started adding business
• 19:54
  stuff into there.
• 19:56
  And that's how we competed.
• 19:57
  created Masters of Business on
• 19:59
  the back end and then brought in
• 20:01
  the Sisterhood about,
• 20:02
  started that about three
• 20:03
  months ago.
• 20:05
  So it all started from a
• 20:07
  place of soul and spirit and
• 20:10
  these downloads coming to me.
• 20:12
  And then we've added in business
• 20:15
  on top of that.
• 20:16
  And now it's very heavily business
• 20:17
  focused, kind of sell people
• 20:18
  what they want, but when they
• 20:19
  come in, they're really going to
• 20:21
  get what they need with
• 20:23
  their, with their beliefs,
• 20:24
  their vision, their values,
• 20:25
  their time design, their
• 20:26
  energy rituals.
• 20:28
  And we don't get what
• 20:29
  we want, we get what we are.
• 20:30
  So we're helping them develop
• 20:32
  who they are so they can
• 20:33
  attract what they ultimately want.
• 20:36
  Yeah.
• 20:36
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  Now back to the show.
• 22:24
  Yeah, it's, it's just been really
• 22:25
  cool to see you continue to build
• 22:27
  this brand and really I'm, I'm
• 22:29
  loving that it's connected to your
• 22:31
  soul because you can tell that,
• 22:33
  but also I think that oftentimes
• 22:35
  people feel like they have to
• 22:37
  almost like sell their soul or
• 22:39
  not have that be a part of their
• 22:40
  business plan.
• 22:41
  And the fact that you're meshing it
• 22:43
  in, it, I think it's going to
• 22:44
  be so powerful.
• 22:45
  So, what are the results?
• 22:47
  Like, what have you seen
• 22:48
  different from the clients
• 22:49
  you're working with now in
• 22:51
  this framework compared to the
• 22:52
  clients that were before?
• 22:53
  Not saying it's better or worse,
• 22:55
  but now that you've evolved
• 22:57
  more, do you see more evolved
• 22:58
  results from your clients?
• 23:00
  Or what are some things
• 23:00
  that you would like to share
• 23:01
  around that?
• 23:03
  Yeah, I mean, business stuff,
• 23:06
  still great.
• 23:07
  The thing that lights me up
• 23:09
  The most is when people
• 23:11
  are like, yo, I just identified
• 23:12
  my values or I just reach
• 23:14
  out to a client I saw in his
• 23:16
  onboarding form.
• 23:17
  His energy on a
• 23:19
  scale from one to 10 was a
• 23:20
  three on his onboarding form.
• 23:22
  I reached out to him two weeks
• 23:23
  after joining and in his onboarding
• 23:26
  call, we set up some energy
• 23:27
  rituals with him.
• 23:28
  He's like, dude, now it's a seven.
• 23:30
  Like those results light
• 23:31
  me up so much more than the
• 23:33
  business results.
• 23:35
  Just because like.
• 23:36
  I made a lot of, made a lot
• 23:38
  of money and it was great.
• 23:40
  It provided me external freedom,
• 23:42
  being able to do what I want
• 23:43
  with who I want, how I want.
• 23:45
  And I think that's where
• 23:45
  it all starts.
• 23:46
  But when I see people achieving
• 23:49
  more internal freedom, the
• 23:50
  ability to be aware of
• 23:52
  their thoughts, feelings, and
• 23:53
  actions, and direct it towards
• 23:54
  their highest self, that
• 23:56
  lights me up far more than the
• 23:58
  business results.
• 24:00
  So, yeah.
• 24:01
  Cause you know, that's like long
• 24:02
  lasting, right?
• 24:02
  Like that's everlasting.
• 24:04
  Work that they're going to
• 24:06
  be able to take with themselves,
• 24:07
  right?
• 24:07
  Like I've, I think what you're
• 24:08
  teaching people, whether they stay
• 24:11
  in business, sell their business
• 24:12
  or wherever they're at with
• 24:13
  it, they'll be able to reconnect
• 24:14
  with those moral values and be
• 24:16
  able to really keep going.
• 24:18
  Whereas before, right,
• 24:19
  they might have a lot of
• 24:20
  the business strategy, But
• 24:22
  then run into some mindset
• 24:23
  hurdles that end up, end
• 24:24
  up breaking them down.
• 24:25
  So I can't wait to see
• 24:27
  what it does.
• 24:28
  Like, you know, we're, we're
• 24:28
  kind of in this present
• 24:29
  time, but I'm always a little
• 24:30
  bit future.
• 24:31
  I call myself futuristic.
• 24:33
  I can't wait to see where
• 24:34
  we're at five years from now.
• 24:36
  So a question, question for
• 24:38
  you, you, Andrew, like, where does
• 24:40
  self love like fall within all
• 24:43
  of this, right?
• 24:44
  Because I think the way
• 24:46
  you show up in the world is
• 24:47
  definitely a lot of compassion
• 24:49
  and love for yourself.
• 24:50
  But I find that many
• 24:51
  entrepreneurs don't have
• 24:52
  that because of perfectionism
• 24:54
  and all this thing in the back
• 24:55
  of their mind.
• 24:55
  So, what's your relationship
• 24:57
  with self love?
• 24:59
  Hmm, man, another good question.
• 25:01
  Thank you, Yvonne.
• 25:03
  The first thing that
• 25:04
  initially comes up for me is that
• 25:06
  love is a choice.
• 25:08
  It's not a feeling.
• 25:10
  So we choose to love ourselves.
• 25:12
  We have lust.
• 25:13
  That's a feeling for
• 25:14
  another person.
• 25:16
  But like, even with my
• 25:17
  relationship with my girlfriend
• 25:19
  now, it's, I choose to
• 25:20
  love her every day, you know?
• 25:23
  And I keep going
• 25:24
  back to that.
• 25:25
  In terms of self love, man, I used
• 25:29
  to beat myself up and have a lot of
• 25:31
  hate for myself.
• 25:32
  I think it comes back to
• 25:34
  the old proverb of know thyself.
• 25:36
  And the more I've been able to
• 25:40
  put space between my thoughts, my
• 25:43
  running thoughts, um, the more
• 25:44
  running thoughts, the more
• 25:45
  I've gotten to know myself
• 25:47
  in the spaces.
• 25:49
  And as they say, it's a
• 25:49
  space between the notes that
• 25:51
  make the music.
• 25:52
  And the more I go into that 20
• 25:54
  minute workout and I have no
• 25:55
  thoughts and I'm just here
• 25:57
  in the present moment, or I hit
• 25:58
  that 20 minute breath work and
• 26:00
  five minutes in, I'm just here
• 26:01
  in the moment.
• 26:03
  The more I've been able to
• 26:05
  find myself in that spirit,
• 26:07
  that soul, that enery
• 26:08
  that has really helped
• 26:11
  me love myself more and more.
• 26:14
  Selling a multiple seven
• 26:15
  figure business and realizing,
• 26:16
  Oh, that's not going to make
• 26:18
  me complete.
• 26:18
  It's only me is going to make
• 26:20
  me complete, um, is kind of
• 26:22
  what I've, I've come back to
• 26:25
  in self love.
• 26:27
  So this is the thing, Andrew,
• 26:28
  that I find so powerful
• 26:30
  about this.
• 26:30
  You sold your business and
• 26:32
  you went on a meditation
• 26:33
  retreat.
• 26:33
  Right.
• 26:34
  And I think that some people
• 26:35
  in their head, they'd be like,
• 26:36
  yeah, if I could sell my business
• 26:37
  for millions of dollars, I'm
• 26:38
  going to Vegas.
• 26:39
  I'm going to go, you know, ball
• 26:41
  out and throw it all away.
• 26:43
  So I think a part of it.
• 26:44
  It's also around your relationship
• 26:46
  with money, which is why I started
• 26:48
  working with you again, right,
• 26:50
  under, um, the Money Masters
• 26:52
  program, and you really being able
• 26:53
  to talk about, like, don't just
• 26:55
  spend all your money, like, you
• 26:57
  need profit, you need to be able
• 26:58
  to take care of yourself, so,
• 27:00
  my question for you is, like,
• 27:01
  how does, like, a seven figure
• 27:03
  online coach grow their business,
• 27:05
  but keep profit first?
• 27:07
  And still be able to scale, right?
• 27:09
  Because you get thrown ads every
• 27:11
  day about a new application you
• 27:13
  can add in to pay more money,
• 27:15
  a new coach you can hire.
• 27:16
  And you mentioned doing that
• 27:17
  throughout your progress, but
• 27:19
  you also have been able to
• 27:20
  sustain yourself financially.
• 27:22
  So what are some tips you would
• 27:23
  give around That balance, right?
• 27:26
  When it comes to scaling, but
• 27:27
  also making sure you have profit.
• 27:30
  I love that question as well.
• 27:32
  Um, it's really simple profit and
• 27:35
  loss statement every single
• 27:37
  month, knowing how much is
• 27:39
  coming in, how much is going
• 27:40
  out, and then you just break
• 27:42
  it up into three different
• 27:43
  buckets.
• 27:43
  So 33 percent bonus should
• 27:47
  go to you.
• 27:48
  If you're this whole business
• 27:49
  owner, um, 33 percent should
• 27:52
  go to a rainy day fund and taxes.
• 27:55
  Um, and then 33 percent should
• 27:57
  go to growth of the company.
• 27:59
  So if we're making 50K in
• 28:01
  a month, let's say, oh, let me
• 28:03
  make it easier.
• 28:04
  If we're making 60K in a month
• 28:06
  and 30, 50 percent of
• 28:08
  that is profit.
• 28:09
  And we have, 30K profit.
• 28:11
  So 10K is going into my taxes and
• 28:14
  rainy day fund.
• 28:15
  10K is going to me and 10K
• 28:18
  is going to the growth of
• 28:19
  the company, investing into
• 28:21
  maybe a new team member,
• 28:22
  a new system, maybe a coach,
• 28:23
  mentor, something like that.
• 28:27
  Do you think that people who lack
• 28:31
  a relationship to profit and
• 28:33
  have debt in their business
• 28:34
  or in their life have, you
• 28:36
  know, the wrong tools, the wrong
• 28:38
  relationship with money?
• 28:39
  Like, how did you learn this?
• 28:41
  Why is it that so many other folks
• 28:42
  are struggling, you think?
• 28:45
  Oh, yeah.
• 28:46
  Debt just is terrible.
• 28:49
  I mean, I was 82, 000 in student
• 28:51
  loan debt.
• 28:52
  That sucked.
• 28:52
  I was hanging over my pay X
• 28:55
  amount every single month.
• 28:57
  Um, and I remember when
• 28:59
  I was setting my goal to
• 29:00
  lose 20 pounds, quit drinking.
• 29:02
  Um, I kept telling myself, I
• 29:05
  don't deserve to drink until I'm
• 29:07
  proud of myself.
• 29:08
  and then when, I,
• 29:12
  Accomplish that 90 day goal.
• 29:13
  I was a little bit more proud
• 29:15
  of myself.
• 29:15
  I was like, I don't deserve
• 29:17
  to drink until I'm out of debt.
• 29:20
  And I, I just like did
• 29:23
  not drink.
• 29:23
  I just hyper focused and,
• 29:25
  that was, that was
• 29:26
  my main goal.
• 29:27
  And I think it's okay to have
• 29:28
  a goal to just like get out of
• 29:30
  debt, you know?
• 29:31
  And that's kind of what's
• 29:32
  on our mind.
• 29:33
  If we can shoot a little bit
• 29:34
  higher than that, we might
• 29:35
  get us to out of debt quicker.
• 29:38
  But I think.
• 29:40
  Just like not avoiding it like
• 29:43
  it's a reality.
• 29:44
  It's there.
• 29:45
  Let's create a game plan to
• 29:47
  get out of debt and get out of
• 29:49
  that situation.
• 29:51
  Um, and that's, that's
• 29:53
  what I did.
• 29:53
  I bought the co coach,
• 29:54
  coaches.
• 29:55
  I, I, , developed the
• 29:57
  skills and I looked at my
• 29:59
  Facebook group.
• 30:01
  Invisible ROI, like the bigger
• 30:03
  that I built it, I knew the
• 30:05
  ROI was going to come and the more
• 30:07
  engaged I built it, I knew the
• 30:08
  ROI was going to come the return
• 30:10
  on investment.
• 30:12
  Um, and then it was that month,
• 30:13
  February, 2018, where I made 62,
• 30:16
  000 a month, 90 percent profit.
• 30:19
  Cause I didn't know how to run a
• 30:20
  team at the time.
• 30:21
  And, then I was able to pay
• 30:23
  off all my, um, I think I got
• 30:25
  it down like 70K and paid off the
• 30:28
  rest of the 70K of the, of that.
• 30:30
  Student loan debt in March of 2018.
• 30:33
  That was a breath of fresh air.
• 30:36
  It made me feel so much lighter
• 30:39
  where that wasn't over my head
• 30:41
  and it helped me make better
• 30:42
  decisions in the rest of my life
• 30:44
  and definitely helped me manage
• 30:45
  my money a lot better because I
• 30:48
  didn't have this like emotional
• 30:49
  weight of this ball and chain
• 30:51
  like behind me.
• 30:53
  It was like I chopped that off
• 30:54
  and then I felt so much more
• 30:55
  clear to make Good financial
• 30:57
  decisions.
• 30:59
  Wow.
• 31:00
  So you're kind of contributing the
• 31:01
  debt to almost making the bad
• 31:03
  financial, right?
• 31:03
  Like that, that ball that you
• 31:05
  have there, that's sitting
• 31:07
  there like behind you.
• 31:08
  I kind of love that concept
• 31:09
  because it's like, you're
• 31:11
  relieving yourself of the
• 31:12
  debt so you can kind of clear the
• 31:13
  slate and have better financial
• 31:15
  practices, but also
• 31:17
  just a better relationship.
• 31:19
  with money.
• 31:19
  So let's talk a little bit
• 31:20
  about your school community, um,
• 31:22
  before we Can I double down on
• 31:24
  that real quick?
• 31:25
  Yeah.
• 31:26
  Because I never brought this up
• 31:28
  on a podcast, we talked about
• 31:29
  my dad
• 31:30
  bought a house that the mortgage
• 31:32
  was huge, they couldn't
• 31:33
  really afford.
• 31:34
  And it caused him to stay
• 31:36
  in his job that he didn't
• 31:37
  really want.
• 31:38
  And like, he wanted
• 31:39
  to be a CEO.
• 31:39
  He wanted to run his own business,
• 31:41
  but he had all of this debt from
• 31:42
  the mortgage.
• 31:43
  And it was the ball and
• 31:45
  chain where he couldn't make
• 31:45
  that decision to make the leap and
• 31:47
  do that thing.
• 31:48
  Um, Yeah, I've never brought
• 31:51
  this up before, but I think like
• 31:52
  making those decisions where
• 31:54
  it's like, damn, there's a lot
• 31:55
  more debt and there's good
• 31:56
  debt and there's bad debt, but
• 31:57
  like all this bad debt that's
• 31:59
  over my head, it just makes
• 32:01
  us do like crazy decisions, but if
• 32:04
  we're investing into like.
• 32:05
  Our skill sets and mentorship
• 32:07
  and coaching, super valuable to
• 32:10
  develop the worth within ourselves.
• 32:12
  Just make sure it's a good
• 32:13
  coach, a good mentor that can
• 32:15
  help you get to the next level.
• 32:16
  They got a good roadmap and all
• 32:18
  of that stuff.
• 32:18
  But yeah, I think like bad debt
• 32:21
  just can make us make terrible,
• 32:23
  terrible decisions.
• 32:24
  And once we're out of it,
• 32:25
  it just makes us feel way
• 32:27
  more clear.
• 32:28
  Yeah.
• 32:28
  Thank you for sharing that.
• 32:29
  Cause you know, you mentioning
• 32:30
  your story about your dad, Before
• 32:33
  I join you at, with the Money
• 32:34
  Masters program.
• 32:36
  That really like resonated
• 32:38
  with me, right?
• 32:38
  Like I feel like my, um, my dad
• 32:41
  has a similar experience where
• 32:42
  he's always not had enough money.
• 32:45
  Now he's ready to retire.
• 32:46
  He can't, one of the things I'm
• 32:47
  trying to do is save enough money
• 32:49
  so I could just help him retire
• 32:50
  and get to that place, but I'm
• 32:52
  like, I learned a lot of things
• 32:53
  around scarcity and around.
• 32:55
  Frugality around him.
• 32:57
  Some of the things are
• 32:57
  great, right?
• 32:58
  Because I always tell my
• 32:59
  wife, I said, you know what?
• 33:00
  If we get in a bad place,
• 33:01
  I know how to make a mean
• 33:02
  spam sandwich.
• 33:02
  Like I got some skills, right?
• 33:05
  . But the other stuff is
• 33:06
  sometimes a little bit
• 33:07
  challenging, especially when
• 33:09
  you're on calls or you're making
• 33:10
  more money.
• 33:11
  And you ever made in your life and
• 33:13
  you kind of get into, um, what
• 33:15
  I call thrivers guilt, right?
• 33:16
  Where some people will just give
• 33:18
  all their money away because
• 33:19
  they're not used to thriving
• 33:21
  and they want to be in the
• 33:22
  same community as the people
• 33:24
  that they grew up with, right?
• 33:25
  So we have to be careful with
• 33:27
  that and it's so important that
• 33:28
  you're doing the work around
• 33:29
  it as well.
• 33:30
  And I've learned so much from
• 33:31
  that community.
• 33:31
  I think I told you, like, I'm
• 33:33
  saving over 2, 000 a month now
• 33:35
  just from going through the
• 33:37
  Airtable and.
• 33:38
  Putting in all my numbers and
• 33:40
  seeing it all in one place
• 33:42
  and being like, what do I need?
• 33:44
  What can I automate?
• 33:46
  What can I eliminate?
• 33:47
  And I learned all that from
• 33:48
  you in like, I don't know, like
• 33:49
  two weeks because you're just such
• 33:51
  a brilliant mind.
• 33:52
  Um, but I'm just so appreciative
• 33:53
  of it because I don't think
• 33:55
  anyone else is talking
• 33:56
  about this.
• 33:56
  I think a lot of people
• 33:57
  are talking about revenue.
• 33:59
  A lot of people are talking about
• 34:00
  make money quick, but they're not
• 34:01
  talking about sustainability.
• 34:03
  So I just want to thank you,
• 34:04
  for being the leader in that.
• 34:07
  Thank you so much.
• 34:08
  Yeah, and it's weird.
• 34:10
  Like you go into these financial
• 34:11
  apps and they're so hard to use.
• 34:14
  It's like they're trying to keep
• 34:15
  us from actually keeping our money
• 34:18
  and growing it, which actually
• 34:19
  creates financial freedom.
• 34:21
  It's not about what we make.
• 34:22
  It's about what we keep.
• 34:25
  So that's why I wanted to
• 34:26
  create just one custom financial
• 34:28
  system to have visibility
• 34:30
  over all of our finances so we
• 34:32
  can keep
• 34:33
  and grow that money, you know?
• 34:35
  Yeah, it's a super powerful
• 34:36
  system, y'all.
• 34:36
  And what I'll do is I'll make
• 34:38
  sure to include my referral link
• 34:40
  in the show notes so you all can
• 34:41
  check it out and you can join
• 34:43
  Andrew's program.
• 34:45
  But just getting the system,
• 34:46
  y'all, Andrew's amazing.
• 34:47
  Y'all could probably see
• 34:48
  that from today's conversation.
• 34:50
  But when I tell you the error
• 34:51
  table that he built out,
• 34:53
  There's so much work we would
• 34:54
  have had to do to create that, that
• 34:56
  he has cut out of that system
• 34:59
  that we're able to implement now.
• 35:00
  Literally, you can see your
• 35:01
  profit and loss in your business,
• 35:03
  but you also can see your personal
• 35:05
  side, right?
• 35:06
  Your liabilities, your assets.
• 35:08
  So when you're making decisions,
• 35:09
  having one place that you can go
• 35:12
  to make informed decisions and
• 35:13
  actual decisions with numbers and
• 35:15
  not emotionality is going to
• 35:17
  be great for you, you as a
• 35:18
  business owner.
• 35:19
  So Andrew, this community that
• 35:21
  you started to build out is
• 35:23
  all on school, and I didn't
• 35:25
  know anything about school
• 35:26
  before, and then I learned about
• 35:28
  it a little bit from you,
• 35:29
  then I learned about it from
• 35:30
  Doug Broughton, who's amazing,
• 35:33
  I'm working with him as well, and
• 35:36
  then I got this email, or this
• 35:37
  message from Alex Hermosi, and he's
• 35:40
  like, launching the school games
• 35:42
  and doing all of this, but
• 35:43
  you were there before, so.
• 35:45
  Is there a reason that you decided
• 35:46
  when you started this business to
• 35:48
  use that platform in particular
• 35:50
  or anything else that you want
• 35:51
  to share about school and how
• 35:52
  you feel that it's beneficial
• 35:54
  either more or less than
• 35:55
  like Facebook and the other
• 35:57
  places people can build community?
• 36:00
  Yeah, I love it.
• 36:01
  Um, to take it one step back,
• 36:04
  I think this story would be
• 36:05
  super helpful.
• 36:06
  I was, I bought a Frank
• 36:07
  Kern course.
• 36:08
  I'm always just like, Oh, it
• 36:09
  speaks to me.
• 36:10
  I'm going to buy the course.
• 36:11
  It's like 4 for four courses.
• 36:13
  And Frank Kern is like
• 36:14
  the master at offer creation.
• 36:16
  I'm like, yes, I'm in.
• 36:17
  And the first video
• 36:19
  he has is the internet marketer
• 36:21
  mindset versus the billionaire
• 36:23
  mindset.
• 36:23
  And he talks about, like,
• 36:25
  how internet marketers just
• 36:26
  think about, like, quick
• 36:27
  launch, make money fast, all
• 36:29
  of that stuff.
• 36:30
  Billionaires think about
• 36:32
  Building Assets and Leveraging
• 36:33
  Assets so they make money
• 36:34
  out of it.
• 36:35
  Like, keep going.
• 36:36
  So, that's how I think about
• 36:38
  launching a new community on,
• 36:40
  on the school.
• 36:40
  It's like, that's a new marketing
• 36:42
  asset that I have that I can grow,
• 36:44
  I can become omnipresent
• 36:46
  across all my platforms, and
• 36:48
  it can just grow and grow and
• 36:49
  grow organically.
• 36:50
  Because we're getting about 10
• 36:52
  free leads per day through the
• 36:53
  school discovery section.
• 36:55
  Like, that's awesome.
• 36:56
  I know you don't have to pay
• 36:57
  a dollar for them to join.
• 36:59
  Um, so that's been incredibly
• 37:02
  valuable.
• 37:03
  And what I've, what I've found
• 37:04
  on school is that the quality of
• 37:08
  person on there is usually the
• 37:10
  person who has bought courses or
• 37:12
  programs before, so the quality
• 37:14
  is a little bit higher.
• 37:15
  on there.
• 37:15
  The conversations are really
• 37:17
  incredible inside of the
• 37:19
  chat on school.
• 37:20
  the course section
• 37:22
  is, is great.
• 37:24
  It's not perfect just yet, but
• 37:27
  with this asset, I'm betting on
• 37:29
  the people who are running it.
• 37:31
  Like Sam Ovens,
• 37:32
  Gave a million dollars
• 37:34
  back to his coaching
• 37:35
  client so he didn't have
• 37:36
  to coach him and he could
• 37:37
  hyper focus on school.
• 37:38
  And he just talked Alex Hormozy
• 37:40
  into investing into school.
• 37:42
  So, I'm just thinking this
• 37:44
  thing is going to become incredible
• 37:47
  over the next three years,
• 37:48
  and I want to be an early
• 37:49
  adopter on it.
• 37:51
  Yeah, and you seem to
• 37:52
  always want to be an early
• 37:53
  adopter on most platforms, right?
• 37:55
  Because I know you said that
• 37:56
  you, you love Airtable, and I
• 37:58
  know some people are using it,
• 37:59
  but not like you.
• 38:00
  Um, Where does that concept
• 38:02
  come from you?
• 38:03
  Like, how do you decide when
• 38:05
  you're going to partner
• 38:05
  with an app or when you're
• 38:07
  not, right?
• 38:07
  Like, how do you make those types
• 38:08
  of decisions?
• 38:11
  Yeah, schools, well, I'm always
• 38:15
  looking to catch trends.
• 38:17
  Um, every time I've caught a
• 38:19
  trend, I've won.
• 38:20
  Like, when messenger bots
• 38:23
  were super hot in 2018, because
• 38:25
  many chat was just launched.
• 38:27
  I'm like, I'm going to learn
• 38:28
  everything about this platform.
• 38:29
  This is cool.
• 38:31
  And then I sold a bunch of
• 38:32
  messenger bot templates and
• 38:33
  made multiple six figures off
• 38:35
  97 messenger bot templates because
• 38:38
  it was a trend.
• 38:38
  It was super hot.
• 38:39
  If I tried to sell it now
• 38:40
  today, I wouldn't make any fucking
• 38:42
  money off those messenger
• 38:43
  podcasts.
• 38:45
  Um, and then with Facebook groups,
• 38:48
  when I started, nobody was
• 38:49
  selling out of Facebook groups.
• 38:51
  Like, I was getting yelled at
• 38:52
  when I was like, did a launch
• 38:54
  post or something like that.
• 38:56
  And then it started to catch
• 38:57
  on more and more and more,
• 38:58
  and I caught that trend.
• 38:59
  It started to become super
• 39:01
  hot, where people expected to join
• 39:03
  a group and be sold and that
• 39:04
  sort of stuff.
• 39:05
  what's another
• 39:06
  good trend?
• 39:07
  I mean, I'm so hyper focused on
• 39:09
  the projects that we currently have
• 39:11
  in place, but if I were to go into
• 39:13
  anything next, it would be AI,
• 39:16
  and I've got some ideas for that,
• 39:18
  and some people I want
• 39:19
  to partner with, but like, that's
• 39:21
  the ultimate trend right now.
• 39:23
  If anybody can get on an
• 39:25
  AI offer that solves a very
• 39:27
  specific problem, it's a good
• 39:29
  product market fit, there's
• 39:31
  no way that they can fail.
• 39:33
  Cause that's like just the ultimate
• 39:35
  trend right now.
• 39:36
  So that's, that's kind of how I
• 39:38
  think about it.
• 39:38
  If I catch a trend early
• 39:39
  enough, I'm going to win.
• 39:41
  And just learning as much
• 39:43
  as I can about that tool or
• 39:44
  that platform or whatever it is.
• 39:48
  Yeah.
• 39:48
  I would like to probably name
• 39:50
  this episode, how to keep winning.
• 39:53
  Cause I feel like you brought that
• 39:54
  up a lot, right?
• 39:55
  Like how to keep winning, even
• 39:56
  when the ups or downs are there.
• 39:58
  And when you're on the roller
• 39:59
  coaster of being a business owner.
• 40:00
  So.
• 40:01
  I mean, it's been an honor, Andrew,
• 40:03
  to, like, kind of, like, get to
• 40:04
  know you a little bit more and go
• 40:06
  under the hood, as I call it.
• 40:08
  How can folks work with you?
• 40:10
  How can they support your
• 40:11
  business?
• 40:11
  How can they grow with you?
• 40:13
  What are the next steps?
• 40:16
  I love it.
• 40:17
  Thank you so much, Evolve.
• 40:18
  I've got one more thing that
• 40:20
  I'd love to bring up that I
• 40:21
  think would be super valuable.
• 40:24
  The framework of seasons in
• 40:27
  life has totally transformed how
• 40:29
  I've operated and communicated
• 40:31
  with my loved ones in life,
• 40:33
  so I wanted to, Share this
• 40:34
  because we talked about balance
• 40:36
  earlier, um, and I think obsession
• 40:40
  is really healthy if it's just
• 40:41
  in a season, like that's how
• 40:43
  we perform the ultimate growth,
• 40:45
  you know, um, so I break my
• 40:47
  life down into four different
• 40:48
  seasons.
• 40:49
  So I have a self season where
• 40:52
  I work on my health, like my
• 40:54
  nutrition, my, my energy,
• 40:57
  doing more breath work, meditation.
• 40:59
  Getting my health back in
• 41:00
  order, right?
• 41:01
  And then I have a wealth
• 41:03
  season where it's just like, cool,
• 41:06
  my energy's good, my spirituality's
• 41:08
  good, my relationships
• 41:09
  are good, I'm going all in
• 41:10
  on business and I'm working on
• 41:12
  weekends and that sort of
• 41:14
  stuff to get to the next level.
• 41:15
  And then we have relationship
• 41:17
  seasons, where it could be
• 41:19
  with intimate relationships,
• 41:20
  growing our community,
• 41:21
  growing our network, and
• 41:23
  tapping into that, where I'm
• 41:24
  very intentional about reaching
• 41:26
  out to the people that I want to
• 41:27
  connect with, whether I want
• 41:28
  to escalate the relationship,
• 41:30
  maintain the relationship,
• 41:32
  either of those two, um, and
• 41:34
  then we have a spirituality
• 41:35
  season, which is, um, Getting
• 41:38
  reconnected to the big
• 41:39
  questions.
• 41:40
  Who am I?
• 41:40
  What are my beliefs?
• 41:41
  What are my vision?
• 41:42
  What's my vision?
• 41:43
  What are my values?
• 41:44
  Maybe you go to a Buddhist
• 41:45
  monastery or an ashram
• 41:47
  like I did.
• 41:48
  Um, but I realized that I
• 41:52
  had been living this way, but not
• 41:53
  intentionally.
• 41:55
  And the more intentional I've
• 41:56
  become tapping into the wealth
• 41:59
  season when it's time for a wealth
• 42:00
  season or a relationship when
• 42:02
  it's time for a relationship
• 42:03
  season, the more overall I've
• 42:05
  been happy and more productive
• 42:07
  in life.
• 42:08
  Um, so for example, I went
• 42:11
  through Like a self season,
• 42:14
  losing 20 pounds in 90 days
• 42:16
  and quitting drinking.
• 42:17
  And then I went into like a
• 42:18
  five year wealth building season,
• 42:20
  which helped.
• 42:21
  But if I had gone through
• 42:23
  these different seasons, I
• 42:24
  think I would have been way
• 42:25
  more productive because I was
• 42:26
  forced into a spirituality
• 42:27
  season and going to the ashram,
• 42:30
  breaking down.
• 42:31
  And that was like, I'm in
• 42:32
  an ashram, freaking lonely.
• 42:34
  I want to connect with people.
• 42:35
  So then I traveled
• 42:36
  with people.
• 42:37
  So for the past two years, I've
• 42:39
  been hyper, hyper productive.
• 42:40
  Hyper committed to
• 42:42
  deciding what,
• 42:44
  season
• 42:44
  I'm going into, and it's been
• 42:46
  super helpful.
• 42:47
  So in terms of balance and
• 42:48
  all that, so I wanna share that
• 42:50
  with you, but, thank you.
• 42:52
  Yeah, I think that's powerful,
• 42:55
  Andrew, because if
• 42:57
  we consider ourselves in
• 42:58
  seasons, then we don't, we
• 43:00
  don't, um, forbid ourselves
• 43:02
  from shifting or evolving,
• 43:04
  which is what you're speaking
• 43:05
  to, right?
• 43:05
  Like, I can evolve, I
• 43:07
  can shift, I can grow.
• 43:08
  And I can know when I
• 43:10
  need something different.
• 43:11
  And I love that you talked about
• 43:12
  how you were forced into it.
• 43:14
  And what would it have been like
• 43:15
  if midway through you were like,
• 43:16
  you know what, we're making
• 43:17
  all this money.
• 43:18
  I'm going to take a break and
• 43:18
  I'm going on a spiritual retreat
• 43:20
  to find myself.
• 43:21
  Not saying you wouldn't
• 43:22
  have sold your business, but
• 43:23
  you wouldn't have maybe been
• 43:25
  in that space that you were
• 43:26
  at the end of it, where you
• 43:27
  were burnt out.
• 43:28
  Right.
• 43:29
  So I think it's really
• 43:30
  responsible.
• 43:31
  Yeah.
• 43:31
  Yeah, you nailed it right there.
• 43:34
  Um, I think if I had viewed
• 43:35
  life in that way, I might
• 43:36
  not have sold the business,
• 43:37
  you know?
• 43:38
  Um, so, yeah, I love that.
• 43:41
  But yeah, for connecting,
• 43:44
  the school group is incredible.
• 43:46
  It's called the 7 Figure
• 43:47
  Entrepreneur.
• 43:47
  I'll give you the link, Evolve.
• 43:49
  We have three courses in there.
• 43:51
  So, the Roadmap to 7 Figures,
• 43:53
  Systemized to 7 Figures, and the
• 43:55
  7 Figure Self.
• 43:56
  It's all about developing
• 43:57
  architecture.
• 43:57
  Self, um, to scale past
• 43:59
  seven figures, not just in our
• 44:01
  life, but our relationships and
• 44:03
  within ourselves.
• 44:04
  Um, and then we have.
• 44:06
  Systems, SOPs, all that stuff
• 44:08
  in there.
• 44:09
  There's an opportunity to
• 44:10
  book in a seven figure scaling
• 44:12
  session if you want a custom
• 44:13
  roadmap for you and to go faster.
• 44:16
  Um, so that's inside the
• 44:18
  course too.
• 44:18
  And hit me up on there and
• 44:20
  let me know what your favorite
• 44:21
  part of this podcast was, just
• 44:23
  Andrew Kruse, K R O E Z E, but
• 44:26
  I think that's the best spot.
• 44:27
  Attention public speakers,
• 44:28
  coaches, and consultants.
• 44:30
  Ever dreamt of booking five
• 44:32
  figure speaking and consulting
• 44:33
  contracts?
• 44:34
  In just five days, I'm
• 44:35
  teaching my tried and tested
• 44:37
  system to elevate your speaking
• 44:39
  and consulting business.
• 44:40
  Forget the cold emails.
• 44:42
  Bypass the salesy pitches.
• 44:44
  This challenge is about
• 44:45
  building genuine, high value
• 44:47
  connections.
• 44:48
  And here's a promise I
• 44:49
  have for you.
• 44:50
  With a commitment of just one
• 44:51
  to two hours a day for five
• 44:53
  days, You're going to witness
• 44:54
  transformative results.
• 44:56
  On Day 1, you'll learn how to
• 44:58
  craft a business strategy without
• 45:00
  code emails or paying to speak.
• 45:02
  Day 2 is all about you
• 45:03
  redefining your profile to
• 45:05
  attract decision makers ready
• 45:07
  to invest in your expertise.
• 45:08
  By Day 3, You'll have your very
• 45:11
  own five figure sales system to
• 45:12
  turn contacts into clients.
• 45:14
  By day four, we will have
• 45:16
  you automating your funnel with
• 45:17
  proven templates and scripts.
• 45:19
  And day five, I'm going to
• 45:21
  teach you how to master the art of
• 45:22
  discovery calls with a step by
• 45:24
  step checklist and exclusive
• 45:26
  five figure sales secrets.
• 45:28
  Whether you're just stepping
• 45:29
  onto the speaking scene or you're
• 45:30
  a seasoned pro, this challenge
• 45:32
  is tailored made for you.
• 45:34
  I'm going to teach you the
• 45:35
  exact strategies that have helped
• 45:37
  me help my clients make
• 45:38
  over two million dollars in the
• 45:40
  last two years.
• 45:41
  The journey to a thriving five
• 45:43
  figure speaking consulting
• 45:44
  business begins with this
• 45:45
  challenge.
• 45:46
  So are you ready to redefine
• 45:48
  your limits?
• 45:48
  I want you to join the
• 45:54
  5 Days to 5 Figures Speaking
• 45:56
  Challenge now.
• 45:57
  Let's rewrite your success
• 45:58
  story together.
• 45:59
  Simply head over to
• 46:00
  speakingforprofit.
• 46:01
  com, you're going to click
• 46:03
  that button that says 5 Days
• 46:05
  to 5 Figures Speaking Gigs.
• 46:07
  So you can get started with
• 46:08
  the challenge.
• 46:09
  Can't wait to see you there.
• 46:10
  All right.
• 46:11
  Now back to the show.
• 46:12
  All right, y'all.
• 46:13
  I will definitely put the link to
• 46:15
  that and I'm also going to give
• 46:16
  them the link to the Money Masters
• 46:18
  because I know some people are
• 46:18
  listening to this and like, you
• 46:20
  know, I need to save some money.
• 46:21
  Why am I working in this business
• 46:23
  and it's not paying me?
• 46:24
  So I'll definitely put
• 46:25
  that link in there as well.
• 46:26
  But Andrew, I just want to like
• 46:28
  really appreciate you and give you
• 46:30
  your flowers.
• 46:31
  Literally, I remember when I
• 46:32
  invested in your program, I did
• 46:34
  it on my personal credit card.
• 46:36
  I went to my wife, I said,
• 46:37
  I want to be in this program.
• 46:38
  And she said, you better make
• 46:39
  the money back.
• 46:41
  And I said, you know what, I'm
• 46:43
  going to make it back and I'm
• 46:44
  going to make back double and I
• 46:45
  made back triple.
• 46:46
  Right.
• 46:46
  So, and it's just, it was
• 46:48
  that momentum boost that I
• 46:49
  needed to get into business.
• 46:51
  And now that I'm like a full time
• 46:52
  entrepreneur, I look to you
• 46:54
  for a lot of that guidance.
• 46:55
  So thank you for being one
• 46:56
  of our leaders.
• 46:57
  You're welcome.
• 46:58
  Thank you for taking care of
• 46:59
  yourself so that you can continue
• 47:00
  to do the work.
• 47:01
  And thank you for monetizing
• 47:03
  your message.
• 47:03
  We really appreciate it.
• 47:05
  Yeah.
• 47:06
  Thank you so much, Yvonne.
• 47:06
  All right, y'all.
• 47:08
  Until next time, peace.