Why every brand has a lip balm now
This week, we’re chatting about the sneaky strategy behind lip balms, the future of female-focused energy drinks, Rao’s rise to success, why Oreo and Instacart are getting heat, and so much more.
Our latest newsletter gets into more details on all of the above. Read it here:
https://expresscheckout.co/p/how-brands-are-winning-with-lip-balm
The Rundown
00:00 Intro
00:45 The “lipification” of beauty
11:07 Unwell’s new energy drink
19:08 Oreo Zero Sugar (and its response…)
24:21 The two camps of supplement launches
30:16 Instacart’s pricing controversy
33:32 Going all-in on pasta sauce
39:42…
The skinny
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