Latest / The Wellness Business Lab
How to Build a Global Wellness Movement | Stephan Herzog and Victor Saadia
In this episode, Stephan Herzog draws a sharp line between the people building wellness because they believe in it, and those simply extracting from the trend. We talk about why the industry needs more missionaries and fewer mercenaries, why “not-for-profit” may be the wrong frame, and why real wellness businesses need integrity, evidence, and revenue models that can actually last.
The skinny
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