GBP Chat is Dead, Consumers Frustrated with Search too, Local Takeaways from the API Leak
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GBP Chat is Dead, Long Live WhatsApp:
Google nuked both Google Business Profile Chat AND Google Business Messaging last week in a typical show of disregard for the product and the businesses supporting it. This decision comes amid concerns over increasing spam within the GBP chat service, which initially launched in 2017 with high hopes. Despite a significant initial investment, Google's inconsistent product strategy led to its downfall.
Interestingly, Google is now introducing WhatsApp and SMS messaging integration to GBP profiles, suggesting an attempt to fill the void left…
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