
The Fascinating Psychology of Fashion - Dr. Carolyn Mair - #42
Carolyn Mair is a cognitive psychologist, behavioural scientist and fashion business consultant based in the UK, and the author of The Psychology of Fashion.
After an early career as a window dresser and graphic designer, she returned to study in her thirties, earning a PhD in cognitive neuroscience and becoming a full Professor of Psychology for Fashion at the London College of Fashion, University of the Arts London.
There she pioneered the world's first degree programmes in fashion psychology before leaving in 2017 to set up her own consultancy. She now advises brands, NGOs and educators…
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