Theme is the Theme
How important is a theme for a fundraising event? Can a good theme help you raise more money? Will a bad theme cost you money? And what even is a "bad" theme, anyway?
In this episode of Black Tie and Tales, fundraising auctioneers Greg Quiroga and Devon Bell are joined by special guest, Michael Irvine, VP of Development & Marketing for the Boys and Girls Clubs of Sonoma Valley, and this episode Theme is the Theme. Michael shares his strategy for creating a theme that incorporates the tastes and likes of the honoree, recognizes donors, and provides opportunities for marketing and decor. Oh…
The skinny
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