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How Oura Outfitted the Sleep Tracking Revolution
Lucas and Luna explore how Oura, a small Finnish startup, grew from a Kickstarter campaign to a wearable that sold over 2.5 million rings, outpacing Apple Watch in sleep tracking accuracy. They break down the specific design decisions that made the ring stick — from the titanium shell to the three-sensor architecture — and the strategic pivot from wellness to clinical validation. Plus, how Oura's $5 million Series B led to a $2.5 billion valuation by 2025, and why the company resisted the smartwatch arms race. A masterclass in product-market fit through restraint.
#Oura #Wearables…
The skinny
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