Latest / Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love / 7 Guest Podcasting Tips

Transcript

7 Guest Podcasting Tips · Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love

0:03
Hello, I'm Davina Frederick, and I'd like to welcome you to the
0:06
wealthy woman lawyer podcast. If you've been a fan for a while
0:10
now, thank you. We so appreciate you. If you're new to the
0:14
wealthy woman lawyer podcast Welcome. I'm so glad you're
0:17
here. The wealthy woman layer podcast is sponsored by wealthy
0:20
woman lawyer, a company that helps women law firm owners
0:23
scale their law firm businesses to and through a million dollars
0:27
in gross annual revenue with total ease so they can fully
0:30
fund and yet still have time to enjoy the lifestyle of their
0:35
dreams. If that sounds like something you'd like to do, they
0:38
come hang out with us in our Facebook community, wealthy
0:42
woman lawyer or follow us on Instagram at wealthy woman
0:45
lawyer. So today I wanted to chat with you about podcasting,
0:50
especially guest podcasting. These days, so many people are
0:54
creating podcasts as a means of connecting and engaging with
0:57
others. And I think that's wonderful. If you have a passion
1:01
and you want to build a community with others who also
1:04
are passionate about your topic, then podcasting is definitely
1:08
the way to go when I say go for it. This month, we are
1:11
celebrating the third anniversary of the wealthy woman
1:14
lawyer podcast yay. And all the amazing conversations we've had
1:19
with other women, law firm owners as professionals who
1:22
serve the legal community. So no doubt, it's been one of the most
1:25
rewarding experiences of my coaching career. I've met new
1:30
people, I've made new friends, and I've learned so much from
1:33
the guests we've had on the show. All of that said, I'd be
1:37
lying to you. If I told you creating a weekly podcast isn't
1:41
a lot of work. It absolutely is. I'm so grateful for my team who
1:46
helps me research prospective guests and write show notes and
1:50
create graphics, edit content, and post each episode every week
1:55
on our multiple platforms. The interview in the every part and
2:00
recording part is just a small part of any successful podcast
2:04
production. It really does take a team. So if you're thinking
2:09
about starting your own podcast, definitely hire a team to help
2:14
you. For that reason, that takes so much work. So many people are
2:20
opting to get their message out about their law firm business
2:23
through guest podcasting. So if you don't have a good podcast
2:27
production team, or the mental space or energy to create your
2:31
own podcast week after week, I encourage you to check out guest
2:34
podcasting. This is being a guest on somebody else's
2:37
podcast. As someone who not only invites guests to my podcast,
2:43
but also has been a guest on other people's podcasts, I
2:47
thought I'd put together some tips for you to help you get the
2:50
most out of any guest podcasting experience. And so this is a
2:55
little bit of do's and don'ts based on my experience what I've
2:59
seen out there, but I've heard out there and what I may have
3:01
experienced myself. So tip number one is do your research.
3:06
Make sure when you are seeking out guest podcasting
3:11
opportunities that you select the right podcast for your
3:14
business, one that is going to get you in front of an ideal
3:18
audience for prospects, or best refers. So you may think this is
3:23
obvious, but you'd be surprised how many times I hear podcasts
3:28
with guests who maybe are not a good fit for the podcast. So for
3:35
example, if you are a business attorney who works with small to
3:38
midsize businesses, then you likely have great information
3:42
and insight to share on a podcast about small business. If
3:46
you are an attorney focusing on estate planning, legacy building
3:50
asset protection, you might want to look for money or wealth
3:53
podcasts. So
3:54
you could talk about wealth preservation, or generational
3:57
wealth. But don't just go by the title of the podcast and
4:01
automatically think you are a good fit. Listen to several
4:05
episodes, find out if the podcast even invites guests, or
4:09
if they are hosted by excerpt experts who just do solo
4:14
episodes. So there are a lot of podcasts, I think, Oh, that
4:17
would be a great one for me to be on. And then I listened to
4:19
it. And I realized that they don't ever have any guests on
4:23
and so of course that that doesn't work, right. Also think
4:26
outside the box a little bit. As a law firm owner, you might be
4:30
great on a podcast for entrepreneurs, even if you're a
4:34
family law attorney and not a business lawyer because you
4:37
yourself are an entrepreneur, and you can share your own
4:40
journey to entrepreneurship and your insight and the wisdom that
4:44
you've learned. And that will expose you to an audience since
4:48
divorce can happen. You know, it's a consumer practice and,
4:52
and you can get referrals from all kinds of places that might
4:55
make sense to you. So although you might not be discussing
4:59
family law, specifically You can still reach an audience of
5:01
prospective clients or refers. The key though is to consider
5:06
the podcast reach. If the podcaster is in Illinois, then
5:10
likely a lot of their listeners might be people they know people
5:14
in their network, even though the podcast theoretically can be
5:18
experienced by anyone in the world. So if you're an attorney
5:22
in Florida, ask yourself, Does this make sense for b2b on
5:27
general podcast that takes place in Illinois? So maybe you get
5:33
exposure to one or two people who might refer business to
5:36
Florida? But is it worth your time and energy for that? Or
5:42
could there be better opportunities, right. So you
5:45
really have to weigh that out when you're assessing what
5:48
podcasts do do your homework research. So tip number two is
5:53
customize your requests. So if you want to be a guest on
5:58
particular podcast, either you or a member of your team will be
6:02
tasked with reaching out to the podcast creator or producer to
6:05
see if you'd be a good fit. Often this is done through
6:11
email. So I can tell you as someone who receives these types
6:14
of requests weekly, if not daily, some weeks, there are
6:17
some definite turn offs. If you tell me, you are a fan of my
6:22
podcast, and you cite some episodes you liked and why I am
6:26
much more likely to take your request seriously. If you hire a
6:30
PR firm, this is usually where I see kind of the breakdown. If
6:33
you hire a PR firm to send this request out for you really want
6:37
to make sure they are doing their due diligence and tailor
6:40
emails. So it sounds like they actually know what each podcast
6:44
is about. So even though our podcast is geared toward women,
6:47
law firm owners, I get requests all the time from PR agencies,
6:52
and they are representing dentist or real estate agents or
6:56
other professions who want to coach my audience on topics like
7:01
leadership, for example. So while they may be interesting
7:04
people with a lot of good information to share, they're
7:07
not really good fit for the wealthy woman lawyer podcast.
7:10
And quite frankly, it annoys me that they've taken up space in
7:14
my email inbox with a request that's so obviously shows that
7:18
they haven't done their homework, they haven't listened
7:21
to one episode, or even paid a cursory visit to my website. So
7:26
don't you don't want to be that person, you want to make sure
7:29
that whether you are sending out requests, or you have hired a
7:32
company to do it, that you're taking a look at those requests,
7:36
and you're making sure that they are tailored to specific
7:38
podcasts that somebody has taken the time to listen and get the
7:42
information that they need about that particular podcast. So tip
7:46
number three, prepare before your interview. And while this
7:50
may sound like a no brainer, brainer, especially for those of
7:53
us high achieving women who always over prepare for
7:55
everything, you'll be surprised how many people show up as
7:58
guests on a podcast without ever having listened to prior
8:02
episodes, researching the host or even thinking about who the
8:06
audience is. So again, this is one of those cases where people
8:09
may hire a PR, or a podcast booking service to go research
8:14
and book and then they show up on the podcast having not the
8:18
end of the research or preparing ahead of time.
8:22
So would you believe that I've actually had people show up on
8:24
my podcast with no idea of who I was, and what services my
8:29
company provides. One person even asked me at the end of a
8:33
podcast. So what is it that you do? And I've heard other people
8:37
say, Oh, so you're a coach. So one thing I have not done is
8:41
refer business to them, you know, so it's really off putting
8:45
it insulting to the host. If you don't even know what it is they
8:48
do before you show up on their podcast. My rule of thumb is,
8:53
number one, think about what the host wants out of the
8:56
engagement, what are they looking to hit for the end
8:59
result to be? Number two, think about what the audience wants,
9:03
what is your host audience one. And number three, think about
9:06
what you want in terms of your business goals. When you go into
9:10
a podcast guest situation, only thinking about what you want,
9:14
you not only risk alienating the host, but also you miss an
9:18
opportunity to get much more out of the experience by forming a
9:21
relationship with the host host. And that could potentially lead
9:25
to future opportunities for collaboration. At the same time,
9:29
you didn't even think carefully about what you would like the
9:31
end result of your guest experience to yield. So tip
9:35
number four is don't use your host platform to promote their
9:39
competitors. This is shocking. I know that people would do this
9:43
right? This is just bad. Four minutes rude. If you're
9:46
appearing as a guest on a podcast hosted by a person who
9:49
offers accounting services, let's say and you spend three
9:53
minutes waxing poetically, about your accountants and how
9:56
everyone should call them because you love them so much.
10:00
Don't be surprised if your episode winds up on the cutting
10:03
floor, or if it never airs, or if they cut pieces out of it
10:07
right? You might think yourself, Divina who would show up and do
10:11
that. And yet, I've heard it more than once. It tells me two
10:14
things about the guests. Number one, they didn't do their
10:17
research, or they have a hidden agenda. So either they're, they
10:21
don't, they're ignorant, or they have another agenda. And number
10:26
two, they are very thoughtful people. So you don't want to be
10:29
that person. Remember, if it is important to your story, to
10:33
share benefits of working with someone that you know one of
10:37
your hosts, competitors that do so just don't name names. For
10:41
example, you can say, our family accountant gave me some great
10:46
advice one time and I want to pass along to your audience, as
10:49
an accountant yourself. I'm sure you'll know exactly what I mean.
10:53
Okay, so you see how you're, you're talking about the value
10:57
of accountants and accounting, right? Even though you mentioned
11:00
you've got the advice from someone not person you're
11:02
talking to, instead of saying my accountant, Bob of Bob's county
11:08
services is the man, I would not be where I am today without him.
11:11
And this is great wisdom he shared with me. So do you see
11:14
the difference in that if you were an account accountant, and
11:17
you were hosting a podcast? Which one would you be okay,
11:22
with which one would you feel insulted by right? So be aware
11:27
of that as you're going if you're going as a guest on
11:29
someone's podcast, don't Vax glowingly about their
11:34
competitors on their podcast. Tip number five, let people know
11:38
how to engage with you. So what value can you offer to the host
11:43
audiences that also could serve as a way of getting some of them
11:48
on your email list or following your firm on social media. So in
11:52
addition to sharing great content during the interview,
11:55
which is what often a lot of people do it, you know, it's
11:59
important to share content on the interview that the audience
12:01
will love. You also want to make sure you offer up a way for
12:04
people to follow up with you if they want to get to know more
12:07
about you and your business, and maybe even hiring you. So
12:10
instead of just citing your details, at the end, think of
12:15
creating something a report, a guide and assessment mini
12:18
course, that they can get for free, that provides value to the
12:22
listening audience. Now, the caveat here is be sure to ask
12:26
the host ahead of time, if you can make this offer before you
12:30
do, because some hosts don't like that. They don't want to do
12:34
that. But others will be happy to let you do that. So tip
12:39
number six, share everywhere. Once your featured episode is
12:43
published, be sure to share it everywhere and send it to your
12:47
email list. Share it on all your social media channels, be sure
12:50
to tag and thank the hosts publicly. And I'm going to give
12:54
you a pro tip here, don't just share it immediately after it's
12:58
published. And then never share it. Again, you want to share
13:01
this over and over again, you may think that by sharing it
13:04
once your audience has seen it. And if you share it again,
13:08
they'll think you're a narcissist, or perhaps that
13:10
you're just boring for sharing the same thing.
13:14
But that is just a fault. That's a limiting belief that you have
13:17
in your mind that it doesn't serve you and so it's better to
13:21
let go of it. It's just not true. Here's why social media
13:24
moves so quickly that probably only 10 a 10 of your audience if
13:29
that saw your posts the first time around. If you are
13:32
constantly adding new people to your audience, or even if you're
13:35
not, each time you share, I promise there will be new
13:39
eyeballs on your content. And it may seem old to you after a
13:43
while. But I assure you it is new to many, many people in your
13:46
community. So don't be afraid to share and reshare repeated
13:51
repeatedly. Often with our content, we create the content.
13:57
And we we created a different form. So we may have one graphic
14:02
that shows where you can link to the podcast. And then a few
14:05
weeks later, we may share a video the video from the podcast
14:10
that is been repurposed in a different way. And there's
14:14
different ways that you can repurpose and share if your
14:17
guests on a podcast, there may be certain requirements from the
14:21
host of the podcast that you share their graphics and not
14:25
create your own. So you want to be sure to ask and make sure
14:29
that you know how you can share. But you can share quotes from
14:32
it. There's all kinds of things you can do to sort of repurpose
14:34
that content. Or if you just share the same thing over and
14:37
over again, in different ways over a period of time. And I
14:41
promise you there will be somebody that has never seen it
14:43
before. Okay, tip number seven. This is the last tip I have for
14:47
you today is follow up. So many people fail to do this. And it's
14:55
the same with any networking function right? The power and
14:59
the value Use really in the follow up, you want to thank the
15:02
hosts, that's a very bare minimum, just thank the host
15:05
offer. But you can go step further. And you can offer to
15:08
reciprocate by inviting them on your podcast if you have one, or
15:13
hosting webinars to your audience with them as a guest.
15:17
Work on deepening your relationship with the host by
15:21
presenting opportunities for them as well. So creating deep
15:25
lasting professional relationships with people who
15:28
share your audience is probably one of the most effective
15:31
strategies for building a formidable long term sustainable
15:35
referral network. I cannot tell you the number of times I've
15:39
either never heard from people again, or when they did reach
15:42
out to me again, it was to invite themselves back on to my
15:46
podcast. So I could tell they weren't thinking about me, they
15:50
were only thinking about themselves. And that's really no
15:53
bueno. Right? At the very least, send them a thank you note. If
15:58
you have a platform, invite them to join you there. If you do
16:01
either one of those things, I assure you, you will really
16:04
stand out from the crowd, and it will have a tremendous positive
16:07
impact on your business. So I do hope you've enjoyed today's
16:11
episode. If you think you'd be a good guest on the wealthy woman
16:15
lawyer podcast, I invite you to reach out to us at support at
16:19
wealthy women lawyer.com. That's support at wealthy women lawyers
16:22
calm and tell us about yourself, your business, and why you think
16:27
you would be a good fit for our audience. We are always excited
16:31
about meeting other successful women, law firm owners and
16:35
experts in the legal industry, who can help contribute to women
16:41
law firm owners. Also, if you enjoyed this episode, please
16:44
share it with others. It's super easy to do from whatever app it
16:48
is you listen to your podcast on. It won't cost you a cent.
16:53
And the person on the other end will probably appreciate that
16:56
you thought of them enough to share. Thanks again for being
16:59
here and being a part of the wealthy woman lawyer community
17:02
and we'll see you next week.