Building a Music Career That Lasts
Forget the headlines and viral moments—this episode of Music Business explores the trends reshaping the industry, from AI partnerships and catalog ownership to Spotify's evolving ecosystem and artist rights. Morgan Perry explains why owning your masters, building a business, and cultivating a loyal community matter more than chasing algorithms. The episode also breaks down music publishing, songwriting royalties, and sync licensing, showing artists how to protect their work and create new revenue streams. Whether you're an independent artist, songwriter, producer, or music executive, this…
The skinny
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