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MBS411 - Brandalism, Building Brands By Vandalizing The Status Quo With Mike Sharman
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In Brandalism, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle and vandalise its perceived, public-facing, persona.
The future of PR and influence, when - or if - to launch a new business as opposed to a division, raising capital, the impact of presentations, start-up school fees, and emphasis on a manifesto rather than the purpose, are the aspects Mike obsesses over in this insightful read, wrapped in his trademark, comedic, copy…
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