The Business Model Behind a Financial Movement | Carrie Joy Grimes | 730

Leveraging Thought Leadership · Aug 9, 2026 · 22m

Here's an uncomfortable truth: most people will tell a total stranger about their weird rash before they'll tell their best friend how much debt they're carrying. That contradiction sits at the center of this episode.

The guest is Carrie Joy Grimes, founder and CEO of WorkMoney — a nonprofit she describes as "the AARP for everyday people's money." She built it in 2020 after years as a union organizer, watching thousands of people wrestle with the same financial confusion she'd faced growing up in a household where money was never discussed.

The conversation opens with a poker metaphor that…