Latest / Skin Anarchy / Happy Holidays Family and Friends

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Happy Holidays Family and Friends · Skin Anarchy

• 0:01
  SPEAKER_00: Diablo 4 has arrived.
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• 0:34
  SPEAKER_01: Hey guys, so I wanted to pop in and just talk a little bit about the year and really kind of sum up things in a very transparent, truly transparent way.
• 0:44
  SPEAKER_01: Because I think a lot of people say, you know, transparency, this and that, but then you're just looking at more words.
• 0:51
  SPEAKER_01: So I wanted to give you some numbers, and I'm very proud of these numbers and very humbled and just so excited.
• 0:57
  SPEAKER_01: So, you know, just to start, um, we were actually um told by chartable, which is a great uh platform to really analyze podcast statistics and listenership and uh you know frequency of listens, all that good stuff, and they really analyze a lot of that and they are able to access uh charts on Apple Podcasts, Spotify Podcasts.
• 1:20
  SPEAKER_01: So we were told that we were in the top 100 podcasts um on Apple for Fashion and Beauty in that category, which was phenomenal.
• 1:28
  SPEAKER_01: It was an amazing experience.
• 1:30
  SPEAKER_01: Um, we were actually in the top uh, I think we were ranked 35 in India for fashion and beauty, which was very cool for me, very close to home.
• 1:38
  SPEAKER_01: And um, so it was really exciting, you know, and so we're our whole team has just been so hyped up since that came out.
• 1:44
  SPEAKER_01: And then just to follow up, uh another software that is very much heavily relied on in the podcast world is Megaphone.
• 1:51
  SPEAKER_01: Um, and they're a website and a company that is also very um much rooted in the analytics, and so Megaphone released these general statistics of some you know some of the best performing podcasts and the things that they saw as trends and how where those trends are in terms of geography and like listenership, like uh demographics and stuff.
• 2:15
  SPEAKER_01: So we literally matched up with every single thing they said.
• 2:19
  SPEAKER_01: For example, they said that in 2021 uh there was a huge spike in Italian listeners, so there are a lot more listeners from Italy overall for the podcast that were doing well, and our uh percentage went up from like you know 1% to 9% this year, you know, over the span of time.
• 2:38
  SPEAKER_01: So we really lined up there.
• 2:40
  SPEAKER_01: Our increase was uh by 3% in Australia.
• 2:44
  SPEAKER_01: Um, and that was another, you know, big region that they kind of highlighted.
• 2:48
  SPEAKER_01: Also in terms of demographics, they were saying that older, uh just a more mature listenership uh in terms of age range was reflected this year in podcast listenership, and that was the ages between like your mid-20s to you know, um, probably like you know, they said like mid to late 50s, you know, that huge range.
• 3:07
  SPEAKER_01: Um, and that's exactly where our listenership falls.
• 3:10
  SPEAKER_01: It's kind of crazy if you look at the graphs.
• 3:12
  SPEAKER_01: So, you know, we really lined up there, and that was another like almost like a second opinion, and it just really further solidified that we are able to reach a lot of people at this point, and we're you know, doing what we were hoping and you know that we would end up uh kind of doing is reaching a international audience, and that's uh the third thing I really want to bring up that our 2021 wrapped data from Spotify was amazing.
• 3:39
  SPEAKER_01: We learned a lot of you know things.
• 3:41
  SPEAKER_01: There were some things that were just kind of like eh, like you know, they said we had over a 999% increase in overall uh just I guess you know, good things for our podcast, but that's because we're just a year old, so whatever.
• 3:54
  SPEAKER_01: But one good thing was the amount of new countries that we um really kind of got into, and so we had an increase of up to 55 new countries that people had been listening to our podcast in um, you know, over the past few months actually, and so it was really cool to see that that we do have an international audience, um, you know, and so that was very, very like just transparent that you know the conversations we're having are multicultural, they're it spans a very wide audience.
• 4:28
  SPEAKER_01: Now, the other thing I really wanted to mention were are true hard numbers.
• 4:32
  SPEAKER_01: So a lot of times, you know, people I'll ask you, how do you, you know, rate how well a podcast is doing in terms of just how much exposure they have or how much uh you know listenerships or how many people are being exposed, right, to the shows.
• 4:45
  SPEAKER_01: So we are so excited because we had um right before these, you know, all the all this stuff kind of came to this end, we had a huge amount of people just tune in.
• 4:56
  SPEAKER_01: We've had a peak, like our all-time high in per week listenership.
• 5:00
  SPEAKER_01: We are over 53,000 downloads, we are just growing so rapidly, and so you know, and this is across the board.
• 5:09
  SPEAKER_01: Our LinkedIn page has grown in followership by um almost a hundred percent.
• 5:14
  SPEAKER_01: Um, the people who look us up and find us is has increased by up to 72% on LinkedIn.
• 5:20
  SPEAKER_01: So across the board, TikTok has gone up exponentially.
• 5:23
  SPEAKER_01: Like it's just, I mean, every single platform that we've taken our information, this knowledge that you've given us, every platform has responded very, very, you know, positively to this information.
• 5:37
  SPEAKER_01: So I just want to say, you know, for every single guest that's come on and every single person that's suggested somebody, you guys are the real deal, you know, and we are here to tell those stories that are the real deal.
• 5:48
  SPEAKER_01: So the biggest thing I want to say about this, like, you know, in conclusion, is thank you, thank you, thank you to every single guest, every single listener, every single human being that even gives us the time of day to look at our emails or newsletters, thank you.
• 6:04
  SPEAKER_01: And most importantly, I hope you realize like this podcast is about the brilliant minds behind beauty, and that is every single person that we have the privilege of interviewing and learning from on the show, and every single person that wants to engage in real conversation with us.
• 6:22
  SPEAKER_01: So, listeners to us are just as important as our guests, and we hope you you hear that message, and we would love to hear more from you.
• 6:30
  SPEAKER_01: We love hearing from you.
• 6:31
  SPEAKER_01: So, again, thank you so much, guys, for this amazing year.
• 6:34
  SPEAKER_01: We can't wait to show you what's coming up.
• 6:37
  SPEAKER_01: 2022 is gonna be awesome.
• 6:39
  SPEAKER_01: We have some amazing things that are, yeah, they're they're coming together, you know.
• 6:44
  SPEAKER_01: It's really coming together.
• 6:45
  SPEAKER_01: So I think you guys are gonna love it, and you know, I just wanted to say thanks, like truly thank you from our whole team.
• 6:52
  SPEAKER_01: Happy holidays.
• 6:53
  SPEAKER_01: Go spend some time with your families.
• 6:55
  SPEAKER_01: I hope everyone has a very, very restful holiday season, few weeks.
• 7:01
  SPEAKER_01: Thanks, guys.
• 7:05
  SPEAKER_01: Okay, guys, so I hope you love that episode.
• 7:08
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• 7:13
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• 7:47
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• 7:51
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• 8:12
  SPEAKER_01: Thank you.