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KTM Summer Grill: Australian GP boss Travis Auld on how Melbourne plans to survive F1’s surge
The Australian Grand Prix is booming, and according to CEO Travis Auld, managing fans — not selling tickets — has become the event’s biggest challenge.
Speaking on today’s episode of the KTM Summer Grill, Auld explains how record demand has reshaped the Melbourne race, while stressing that growth cannot come at the expense of the fan experience.
With Albert Park approaching 30 years as an F1 venue in 2026, that focus has driven the biggest infrastructure upgrade in the event’s history. A new pit building, expanded overpasses, additional lake crossings and the arrival of Anzac Station just…
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