Thought Leadership in Startups | Jody Padar | 403

Leveraging Thought Leadership · Jun 19, 2022 · 34m

How soon should a startup start thinking about using thought leadership?

Startups usually focus on customer acquisition, building their brand, and traditional marketing, believing that thought leadership is something that would be nice to have down the road —but not a must-have out of the gate. Turns out, that's not the best way to forge a business.

Investing in thought leadership early can propel a brand to great heights. To explore the concept, we've invited Jody Padar to join us. Jody is known as "The Radical CPA," and is one of the few CPAs that has built a personal brand. She is…