Latest / Gabi’s Speech and Drama Podcast / Getting LAMDA into Schools with Cerys Keneally

Transcript

Getting LAMDA into Schools with Cerys Keneally · Gabi’s Speech and Drama Podcast

• 0:03
  SPEAKER_00: Hello everybody and welcome to our September meetup and we have
• 0:07
  SPEAKER_00: a fantastic special guest today Keris Keneally from the Approaching Schools Academy
• 0:12
  SPEAKER_00: who is going to teach us all how to get our Lambda classes into schools near us.
• 0:20
  SPEAKER_00: We run Lambda classes in I have three schools at the moment,
• 0:25
  SPEAKER_00: but they have always come to me somehow or other.
• 0:29
  SPEAKER_00: Either I've got a connection already at the school or someone's recommended me and
• 0:35
  SPEAKER_00: so they've contacted me.
• 0:37
  SPEAKER_00: It is such an amazing way of generating revenue because you've got this kind
• 0:44
  SPEAKER_00: of captive market of people who want Lambda classes.
• 0:48
  SPEAKER_00: I would love to find out how to do it the other way around
• 0:51
  SPEAKER_00: with me Finding schools near me that are easy to travel to and seeing
• 0:58
  SPEAKER_00: if they can use what I'm offering in their school.
• 1:02
  SPEAKER_00: So I think we're going to learn or at least get started on that journey today.
• 1:07
  SPEAKER_00: So I will hand over to you, Karis, and off you go.
• 1:12
  SPEAKER_01: Thank you so much for the warm welcome, Gabi.
• 1:15
  SPEAKER_01: It's great to see you all this evening.
• 1:18
  SPEAKER_01: And I would love to know actually from you all,
• 1:20
  SPEAKER_01: first of all,
• 1:21
  SPEAKER_01: if you can find your way to the chat box,
• 1:23
  SPEAKER_01: which as Gabi said, please feel free to use throughout the presentation.
• 1:27
  SPEAKER_01: If you have a presentation with any comments or questions,
• 1:30
  SPEAKER_01: I'll be asking you a few questions myself.
• 1:33
  SPEAKER_01: But do just come and let me know first of all,
• 1:35
  SPEAKER_01: before we make a start, what your current experience of working with schools is.
• 1:39
  SPEAKER_01: Because when I know that for the people who are here,
• 1:42
  SPEAKER_01: I'm going to tailor the training to you a little bit as well.
• 1:45
  SPEAKER_01: So are you currently in schools?
• 1:47
  SPEAKER_01: Are you not in schools?
• 1:48
  SPEAKER_01: Have you tried to get into schools?
• 1:51
  SPEAKER_01: Are you currently looking to grow school partnerships?
• 1:54
  SPEAKER_01: Have you perhaps just had one-off bookings or you're in some schools?
• 1:57
  SPEAKER_01: If you'd like a few more,
• 1:59
  SPEAKER_01: just let me know kind of where you're at and essentially why you're here.
• 2:03
  SPEAKER_01: So I would love to hear from you in the chat just as we're getting started.
• 2:07
  SPEAKER_01: And while you're doing that for me, I will share my screen as well.
• 2:14
  SPEAKER_01: And off we go.
• 2:22
  SPEAKER_01: So, this is all about building school partnerships.
• 2:25
  SPEAKER_01: Most people that come to work with me don't actually want the one-off bookings.
• 2:30
  SPEAKER_01: If you do, that's cool.
• 2:31
  SPEAKER_01: I'm not knocking the one-off enrichment workshop model at all.
• 2:35
  SPEAKER_01: It works for some people.
• 2:37
  SPEAKER_01: For a lot of people,
• 2:37
  SPEAKER_01: when their income is up and down and they're experiencing that feast
• 2:41
  SPEAKER_01: and famine type thing,
• 2:42
  SPEAKER_01: they want the more consistent partnerships because like Gabi said,
• 2:46
  SPEAKER_01: it is a really stable income stream and it can be very sustainable and scalable
• 2:52
  SPEAKER_01: for you.
• 2:52
  SPEAKER_01: As you look to grow your business as well.
• 2:55
  SPEAKER_01: And people have different reasons for wanting to get into schools.
• 2:59
  SPEAKER_01: Some people are looking for daytime work for their teachers, for example.
• 3:03
  SPEAKER_01: Some people are looking to work around school hours.
• 3:06
  SPEAKER_01: Other people We're looking for that extra kind of income boost in the school day.
• 3:11
  SPEAKER_01: Lots of different reasons.
• 3:12
  SPEAKER_01: Some people just wanting to make a bigger impact.
• 3:14
  SPEAKER_01: Some people wanting to reach disadvantaged children that perhaps wouldn't be able
• 3:18
  SPEAKER_01: to come to them outside of school.
• 3:20
  SPEAKER_01: So there's always lots of different reasons.
• 3:22
  SPEAKER_01: So I would love to know a little bit more about that as well.
• 3:25
  SPEAKER_01: And I'm just going to have a little look in the chat box.
• 3:37
  SPEAKER_01: You're in two schools at the moment.
• 3:39
  SPEAKER_01: You're looking in the short term to increase numbers within schools rather
• 3:43
  SPEAKER_01: than start a new school just now.
• 3:45
  SPEAKER_01: That is a great strategy.
• 3:46
  SPEAKER_01: I've just been doing that with my Mastermind members and one
• 3:49
  SPEAKER_01: of them has just uncovered how she could make an extra $24,000
• 3:52
  SPEAKER_01: And this has opened her eyes wide to how much more profitable her business could be
• 3:56
  SPEAKER_01: without having to hire more team, without having to pay any more money.
• 4:09
  SPEAKER_01: It's really interesting that actually that is one of the things you need
• 4:14
  SPEAKER_01: to be looking at regularly, really, isn't it?
• 4:16
  SPEAKER_01: It's not always about getting into schools.
• 4:18
  SPEAKER_01: It's not always about needing lots of schools.
• 4:21
  SPEAKER_01: I did a little If you saw a video the other day,
• 4:23
  SPEAKER_01: you might see it pop up over the next couple of weeks,
• 4:25
  SPEAKER_01: and it starts with,
• 4:26
  SPEAKER_01: you don't need 100 schools,
• 4:27
  SPEAKER_01: which is what some people sometimes say to me,
• 4:29
  SPEAKER_01: I'm going to be really overwhelmed if I have to contact the amount
• 4:32
  SPEAKER_01: of schools that's going to bring me the income that I want to have.
• 4:35
  SPEAKER_01: But actually,
• 4:35
  SPEAKER_01: when we look at the numbers,
• 4:36
  SPEAKER_01: that might not So I'm really pleased you said that, Rachel.
• 4:40
  SPEAKER_01: Kate would love to do more schools during the day, particularly focusing on the Oracy side.
• 4:45
  SPEAKER_01: Amazing.
• 4:45
  SPEAKER_01: We're going to talk about that tonight, Kate, for sure.
• 4:48
  SPEAKER_01: Emma, currently in schools and looking to grow.
• 4:50
  SPEAKER_01: So are you looking to get into more schools?
• 4:52
  SPEAKER_01: That's the great thing about the strategies that I share
• 5:07
  SPEAKER_01: Actually that I'm going to give you an insight into tonight is that I was able
• 5:11
  SPEAKER_01: to use the same strategies when I relocated in my dance business.
• 5:15
  SPEAKER_01: Okay.
• 5:16
  SPEAKER_01: So it's kind of,
• 5:17
  SPEAKER_01: you get a repeatable process that you could use anywhere and you can use it
• 5:20
  SPEAKER_01: to start again, or you can use it to grow into new areas as well.
• 5:23
  SPEAKER_01: So that this could be quite helpful for you to get,
• 5:25
  SPEAKER_01: get yourself known because the schools are like the center of your community, right?
• 5:30
  SPEAKER_01: Um, so it's a good way of getting yourself known in the local area
• 5:32
  SPEAKER_01: if you start approaching some.
• 5:34
  SPEAKER_01: Jennifer,
• 5:35
  SPEAKER_01: I teach in one primary school in daytime,
• 5:36
  SPEAKER_01: nine children in three groups, one afternoon a week.
• 5:38
  SPEAKER_01: It came to me.
• 5:39
  SPEAKER_01: I'd like to do more.
• 5:40
  SPEAKER_01: That's the thing, right?
• 5:41
  SPEAKER_01: Like Gabi said, they come to us and it's great.
• 5:43
  SPEAKER_01: And actually, usually it's a slightly easier sell.
• 5:46
  SPEAKER_01: If they come to us, they know they want it.
• 5:48
  SPEAKER_01: It's just a matter of transactions then from that point of view.
• 5:52
  SPEAKER_01: But then what happens when we're sort of sat twiddling our thumbs waiting for
• 5:55
  SPEAKER_01: the next referral and it hasn't come yet or it hasn't come in time?
• 6:01
  SPEAKER_01: We need to go out there and actually take the lead on some of these partnerships ourselves.
• 6:05
  SPEAKER_01: Caroline's been a teaching assistant for 20 years,
• 6:08
  SPEAKER_01: run a theatre school for five years,
• 6:10
  SPEAKER_01: extracurricular,
• 6:11
  SPEAKER_01: and you teach Lambda extracurricular,
• 6:13
  SPEAKER_01: amazing,
• 6:14
  SPEAKER_01: like to make Lambda as a business, You sound busy, Caroline, but that's great.
• 6:20
  SPEAKER_01: Love to help you with that.
• 6:22
  SPEAKER_01: Emma, I'm in two schools.
• 6:24
  SPEAKER_01: I'm trying to get into more.
• 6:25
  SPEAKER_01: I run before school and lunchtime.
• 6:27
  SPEAKER_01: This is really good to hear.
• 6:29
  SPEAKER_01: So this is a strategy that I had in my diary.
• 6:30
  SPEAKER_01: The great thing about going and doing something in the morning is you're energising
• 6:34
  SPEAKER_01: the children,
• 6:34
  SPEAKER_01: you're getting them focused for the school day,
• 6:36
  SPEAKER_01: you're hitting lots of priorities in a really interesting way.
• 6:53
  SPEAKER_01: Problem that I solved for a headteacher once without meaning to with
• 6:56
  SPEAKER_01: a morning club was that I solved her parent parking problem.
• 7:00
  SPEAKER_01: It was in a residential area as lots of schools are.
• 7:03
  SPEAKER_01: Parents dropping off chaos at 10 to 9 but because a lot of the parents were
• 7:07
  SPEAKER_01: then dropping off from my dance club before 8am it solved an additional problem for
• 7:12
  SPEAKER_01: the school and from then on they were absolutely sold on doing before school clubs
• 7:16
  SPEAKER_01: and it got me in the door because I didn't have that objection
• 7:20
  SPEAKER_01: of oh we're already fully booked after school well fine let's not do it after school
• 7:23
  SPEAKER_01: then so there's always ways of solving these objections.