Ep. 58 - The New World of Thought Leadership & Social Selling in 2026: The Do’s and Don’ts with Tim Hughes
In this episode, hosts Grant Evans and Justin Hanna are joined by Tim Hughes, CEO & Co-Founder of DLA Ignite and author of Social Selling: Techniques to Influence Buyers and Changemakers, to unpack what’s actually working in social selling and thought leadership in 2026 — and what needs to be left behind.Tim breaks down why, despite years of hype, social selling is more relevant than ever, driven by shifting buyer behaviour and the growing importance of trust before a sales conversation even begins. The discussion dives into how LinkedIn has evolved, what the algorithm really rewards today…
The skinny
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