Cristina Marinucci, Global Head of Shopper Insights & Analytics at Mondelez
Top Retail Influencer Alex Baker hosts Cristina Marinucci, the Global Head of Shopper Insights & Analytics at Mondelez. Cristina shares a strategy for achieving significant growth and profitability in retail by creating connected and authentic customer experiences. By shifting towards a hybrid approach and prioritizing customer experience and partnerships, businesses can foster individualized experiences and long-term loyalty. This approach leads to increased revenue, customer retention, and overall success in the grocery industry. The episode delves into the power of customer-centricity and…
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