Live in Cannes: Building brands in the efficiency era
It's day 4 in Cannes. Today, 12x Cannes Lions winner Fernando Machado joins to discuss why creativity matters more than ever in the 'efficiency era', Mastercard shares the secrets of building brands with creators, and Kantar offers a new framework to avoid greenwashing. Hosted by WARC's Alex Brownsell. The WARC Podcast in Cannes is sponsored by Circana. Download the latest insights at circana.com/warc Guests: Fernando Machado, Chief Brand Officer, Chipotle Kaveri Khullar, SVP - Marketing, Mastercard Jonathan Hall, Managing Partner - Sustainable Transformation Practice, Kantar Alex Brownsell…
The skinny
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