Latest / Amplify Your Marketing Message with Christine Campbell Rapin / 204 - Integrity. Discipline. Courage. The Foundations of Wealth & Impact

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204 - Integrity. Discipline. Courage. The Foundations of Wealth & Impact · Amplify Your Marketing Message with Christine Campbell Rapin

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  If you are a B2B service based business owner and you are
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  looking to gain more clients, create more impact and more
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  revenue in your business, TuneIn to amplify your marketing
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  message with Christine Campbell Rappin.
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  Every week we're going to take you through how to build an
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  audience of buyers, mastering your marketing message, making
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  offers. My friends, welcome back.
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  There is a big conversation we need to have today.
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  It is time to be unapologetic about our goals, about our
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  ambitions for wealth, impact and legacy.
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  My good friend Les Brown always says to me, there is no such
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  thing as risk free greatness and we've heard it before, you do
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  not have to be great to start, but you have to start to be
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  great. Welcome to amplify your
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  marketing message, I'm your host Christine Campbell Rappin.
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  I support entrepreneurs to build their first $1,000,000 in
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  business. And here's the shocking stat,
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  particularly for women. So if you're a women, you're my
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  peep. I want you to hear this.
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  Less than 2% of business owners get through their million.
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  Most businesses don't aspire to that $1,000,000.
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  My clients might not always start with $1,000,000 vision,
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  but I watch it blossom when they step into unapologetic Dr.
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  Ambition for impact. And when I sat down and looked
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  at what I see in the marketplace, I saw this truth.
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  I'm scared to ask for a lot. I'm scared to want big dreams.
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  I'm constantly criticized by family, friends, peers and
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  strangers who say, are you making any money in that
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  business yet? And I had that conversation with
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  one of my newer clients just this past week.
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  She came to me after I had hosted an event and she said,
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  how do you respond when people don't buy you into your dream?
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  When there's a constant good intended but toxic.
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  Are you making any money yet? And I gave her three ways I
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  respond to that because here's the funny story I shared with
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  her. This doesn't change if you're a
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  private enterprise, if you're a public company.
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  I don't know that this happens because I've never seen it
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  happen. Doesn't mean it won't, but
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  that's just my own lens. But we are a private enterprise,
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  whether that solopreneur or what we call traditionally small
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  business. There is somebody in your life
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  that asks you that questions repeatedly.
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  Are you making any money like get in that business.
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  And my business has been around for more than five years.
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  So I've been past the threshold most don't achieve.
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  And to this day, just three days ago, my mother's well intended
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  said, I know I see you spending a lot of time doing things,
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  running events, going to events, speaking at events, traveling
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  for your business, but are you making any money at it?
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  And I was like, seriously? You know what I said to my
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  mother? I said why do you need some help
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  paying your bills? Don't worry Mom, I mine are well
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  covered and it doesn't change. So don't get frustrated, shift
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  your energies and get clear that there is a big world out there.
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  You can make big impact and it is time to be unapologetic about
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  your desire to do that. I play to the people, the 2%, I
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  played to that. I know how to do it and I'm a
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  really good bet because I tell my clients this don't shoot for
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  six figures. 6 figures is not enough money.
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  Most people in traditional employment, corporate America,
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  or any big kind of corporate life see that six figures is
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  this milestone income. It's not anymore.
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  It was when I made my first six figures, I was 26 and I thought,
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  wow, that was a lot of money. It was a lot more money in 20.
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  I was 26 more than 25 years ago. Do the math than it is today. 6
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  figures is not enough because that six figures, here's the
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  math 6 figures means OK, I live in Canada, so we're going to
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  take 30 to 40% of that tax. You're then going to spend
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  another 30, probably $1000 generating your business,
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  investing in your business, getting the support, training
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  tools that you need, mentorship, which means you're really
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  working for a take home pay of 40 to 60,000, which is simply
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  not a great wage. You have all the stress without
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  the benefits. So don't go for 100K.
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  I tell my clients there's three phases of growth.
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  The 1st 100K, the next two up to 2:50 and from 2:50 to 5:00,
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  five, then duplicates and duplicates and duplicates.
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  That means 500K, a million, then 2 million and exponentially up
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  from there. But you've got to decide at the
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  lowest level, you're constantly doing all the work.
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  You're constantly in hustle, the next level of growth, you're
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  starting to refine, you're starting to hire, you're
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  starting to systematize, and you're starting to create
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  predictability. But what predictability has as a
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  cost, financial cost of bandwidth cost.
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  And that means you're working harder for less money.
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  And so don't stay there. It's awful.
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  Get out of that fast and then be unapologetic about your goal.
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  I want to see how far I can go. And as you grow exponential, I
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  want you to be unapologetic about ambition.
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  That doesn't mean that you stopped being kind.
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  You stop being human first, you stop being relationship driven.
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  Those are not mutually exclusive.
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  And if they're exclusive and people you've experienced, well,
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  come spend some time with us. It's not exclusive in the rooms
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  I play in. It's not exclusive in the rooms
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  I curate. I want you to know that there is
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  no such thing as a risk free greatness and so that is why you
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  must choose to be true to yourself.
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  You must choose to show up every day unapologetic about your
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  goals, dreams and follow through because you are always your
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  ultimate advocate. And so I want to give you 5 key
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  principles that I lead myself by.
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  So this is stepping inside the world, the mind of me, your host
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  Christine Campbell Rappin. The first key principle I live
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  in to step into greatness. Greatness defined by myself
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  peaks not by the world is integrity.
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  I am really clear on what my Northstar is.
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  I'm really clear on what my values are.
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  And that means to me doing what I said I would do, following
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  through, staying committed past the point of inconvenience, and
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  with the simplicity where the handshake is my word.
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  It's integrity. And it's a principle that is not
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  popular but highly desired. And I said I don't need to play
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  the easy game. I want to play the game I want
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  to win, which is integrity. Second key principle that I
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  think is imperative for greatness, how I define it is
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  discipline. Discipline is an identity.
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  It means that I will be focused on planning, performance and
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  effort. I am constantly in the pathway
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  of iteration. I don't skip steps, I don't sit
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  on the sidelines, and I don't watch people in the arena.
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  I step into the arena and I recognize the compound effect of
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  1 action. And when you have discipline
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  with a commitment to a runway, everything becomes possible.
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  It's just a matter of time because those we know who have
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  the greatest enduring success, we're not smarter, didn't have
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  this unique special sauce. They had the follow through and
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  the willingness to see a runway. And I know I've heard it in Tony
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  Robinsons room. I don't know if he's the
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  originator content quote this source came from, but it's we
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  will underestimate our long term impact and we will overestimate
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  our short-term capability. But discipline is the key third
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  piece of what I think it takes for me to be great and to have
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  that unapologetic magnetic. I want to be part of that space
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  is the commitment to risk. I actually think that becoming
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  an entrepreneur is one of the safest things you can do, which
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  I know is not a popular narrative because when you are
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  an entrepreneur, whether you're a solopreneur building to that
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  first million, you're starting to build team, you're letting
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  risk be at the table, but you are biologically wired to
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  survive and you are the least risky person that you know
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  because you can control how you show up, the work you do and the
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  values in which you do it in. And so I want you to give
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  yourself permission to de risk your future by choosing you.
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  I want you to give yourself permission to make mistakes and
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  to evolve, and I want you to have permission to be
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  unapologetic that we're not here for a little success in our own
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  eyes. We're here for success on epic
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  levels. And I've shared this with
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  communities when I've hosted events.
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  I have a simple goal this year to love my life more and I have
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  a great life. I have integrity, discipline, I
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  take risks, I play with cool people.
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  I make the ask. I live my life by my own
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  measures. It's awesome, my friends, but
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  the fact is, I'm willing to bet on myself and I will tell you
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  that that's not something I started when I was early early
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  in my career, but I learned that I was a safe bet.
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  I watched the evidence and truthfully I had others pointed
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  out to me when I wobbled and couldn't see it myself.
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  The fourth thing I think is imperative that you need if you
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  want to take greatness and justify the risk, is that you
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  have to have courage. You must have the courage to go
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  forth and to go into circumstances, rooms and ideas
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  where you're like, I don't know what I don't know.
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  That's OK. But you have to bring curiosity
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  with you. You have to pursue your
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  greatness with a courage that says I give myself the space.
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  Note, I didn't say grace, but the space to blaze the trail, to
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  recognize that it's hard and I expect it to be I get bumped, I
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  get bruised, I pick myself up, I have tears, I have moments.
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  And I also feel the light, the energy, and the anticipation of
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  wow, the first dawn of a new idea, the first win, the
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  momentum and the front row seat to the story I'm creating.
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  And I know I write it because I choose it.
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  And I have the courage and the belief that I can face anything.
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  The final piece of this, which I think you need to hear from me,
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  is that it is about recognizing your humanness and in that
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  humanness, bringing a sense of humbleness.
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  We are not great on our own. We're great in relationship with
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  others. And so as you rise to your
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  potential and you step into the bold dreams you have, you must
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  be of service to others. And if you want to create
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  exponential wealth and you want to create that unapologetic
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  success measure and you want to be at that elite group, that 1%,
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  that 2%, that 5%, but a single digit of top tier performance,
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  you must rise to your potential. And you don't rise there from
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  observing. You do by getting in the arena
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  and unique good people around you.
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  People who will hold your vision, support your vision,
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  provide the knowledge, the cheerleading, the ass kicking.
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  Nobody gets there by themselves and I always joke to people and
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  it was something my bestie told me back when I was probably
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  about 20 years of age, he said. You're allowed to be a hot mess
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  and a work in progress because we love who you are becoming,
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  but we love the fact of who you are in the journey and it's OK
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  to stumble and it's OK to celebrate when you are freaking
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  so impressed with myself. I'm proud that I had the
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  integrity, discipline, risk taking, attitude, courage and
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  awareness to say this is cool, this is me, unapologetic.
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  The world can take it or leave it, but I really like who I see
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  in the mirror because everything becomes possible when you choose
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  you. I invite you today to be
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  unapologetic about what you want.
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  As an unapologetic woman, I have great heart, great tenacity,
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  great commitment, grit, and a great sense of humor about the
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  foils and the folly of having this audacious goal that just
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  gets bigger every year. And I think that you want that,
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  and I know that you're learning for it, so I'm giving you
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  permission if you need it, to go after what you want.
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  There's no such thing as unapologetic, unnecessary
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  mistakes. Step into your greatness.
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  Think it's greatness. You already are, and it's OK to
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  be hungry. As my friend last says, it's OK
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  to want more, but I also want to give you this.
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  It's not enough to just want it. If you're here listening to
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  amplify your marketing message, If you're a peer of mine,
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  chances are you're well past the want stage.
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  That fire slit and you need fuel sources.
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  Well, you need to be in rooms where that 1%, that 2%, we make
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  decisions fast, we play along the way, and we have a heck of a
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  lot of vitality because we're living life on our own success
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  measures. This is your invitation to be in
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  that room. Come connect to me.
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  Connect me on your favorite social platform and tell me what
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  are the key fundamentals for you personally that sets you up for
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  greatness that you hold true as your North Star?
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  Because I want to see you, know you, support you because you're
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  awesome. Come connect and we will see you
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  on our next episode. We'll see.