Latest / The Intentional Fundraiser Podcast
When Clicks Meet Conversations: Digital and Major Gifts
The lobby test.
Your website is the lobby of your building.
It never closes the gift. But it absolutely sets the tone for everything that happens around it.
In this week's episode of The Intentional Fundraiser, I tell the story of a six-figure donor who tried to give on her phone in December, gave up three screens in, and mailed a check instead.
The gift still came. The dashboard still looked healthy.
And a loyal donor quietly filed away one piece of information about the organization she loves: this is harder than it should be.
We talk about why digital shapes what your largest donors…
The skinny
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