Latest / Destination Discourse
53: Should Vacation Be Mandatory in Destination Marketing? (Jennifer Walker)
We promote the power of travel—but are we actually taking it ourselves? In this episode, Jennifer Walker from Visit Dallas challenges the tourism industry to practice what it preaches. With burnout on the rise and vacation days left unused, this candid conversation explores whether DMOs are setting the right example when it comes to rest, recovery, and experiencing their own destinations like a visitor.
From mandated time off and immersive staff experiences to infinite PTO and internal culture shifts, Stuart, Adam, and Jennifer dive deep into what it really means to walk the walk in…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.