Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Became Its Own Press Office
In episode 171 of Community Marketing with Fexingo, Lucas and Luna explore a fresh angle in brand communities: turning them into a distributed press office. They look at how a mid-sized software company used its community to respond to a pricing backlash, with members drafting public statements and fielding media questions before the company even issued an official line. The episode breaks down the mechanics—community-driven FAQ building, insider credibility, and the agility of having a ready-made response network—while also questioning the risks of ceding narrative control. A concrete case…
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