The Batman Brings Variable Pricing to US Movie Theaters
In this week’s episode of The Boxoffice Podcast, Daniel Loria, Rebecca Pahle, and Shawn Robbins talk about AMC’s 2021 Q4 earnings call, namely their newest experiments with variable pricing—and whether or not that contributed to the $134M opening weekend of The Batman, which had only the second $100M+ debut of the pandemic.
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Episode Resources:
AMC Introduces Variable Pricing for The Batman, Touts Q4 Per-Patron Revenue Higher than Pre-Pandemic 2019
Batman: A Box Office History
AMC Theatres Posts…
The skinny
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