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The Relationship Rule Every Marketer Gets Wrong
Marketing: The Relationship Rule Every Marketer Gets Wrong | Charlotte Pearce
Most brands treat marketing like a one-way street. Charlotte Pearce built Inpact into a company sending millions of handwritten notes for brands like Victoria Beckham and John Lewis by understanding that customers are humans first, and humans buy from people they feel connected to.
What You'll Learn:
The Dating Analogy That Changes Everything: Marketing works exactly like romantic relationships. Constantly demanding (buy this, do that, tell your friends) without giving anything first kills connection. Yet brands do…
The skinny
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