Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)
Lizanne Falsetto on selling thinkThin® for $217 million & how she’s starting all over again with betterland foods™ to disrupt the future of food (part 1)
Today on the show we’re learning from Lizanne Falsetto, the founder of thinkThin® and betterland foods™.
Lizanne began her entrepreneurial journey at her kitchen table, inspired both by a family recipe and a strong desire to solve a personal problem. On that table, the original thinkThin® bar was created: a revolutionary product that would become one of the most sought-after health foods on the market.
Her original instinct for a clear market opportunity in health food evolved into a 20-year tenure as founder and CEO of one of the fastest-growing health food brands in history and was…
The skinny
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