Latest / No Days Off with Brian Gubernick
594. From Easy to Excellent: How to Set Bigger, Better Goals
Most people don't fail because they aim too high, they fail because they live too long in the comfort zone.
In today's episode, Brian shares a powerful message sparked by a real conversation with a business partner. She asked: How do I set bigger goals -- goals that actually stretch me and my team? From that single question, Brian walks us through a tactical 5-part framework for breaking free from "baseline" goals and designing stretch goals that drive true transformation.
This isn't fluff. It's a system:
- Start with the obvious.
- Compress the timeline.
- Multiply the volume.
- Shift to…
The skinny
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